Press Releases
Navigating The Way To New Revenue Streams With Chitika Maps
November 1, 2011
Chitika Inc. offers alternative, profitable solution for web developers using maps
(Westborough, MA) — With users of maps services facing the arrival of usage charges in 2012, Chitika Inc. offers an exciting solution for those looking to turn maps into a new profit source for their sites. Chitika, a data analytics company in the business of online advertising, offers opportunities to publishers looking to monetize their websites, including Chitika Map units.
"Our maps product is extremely appealing to publishers, offering the functionality that they are looking for in a map, while also acting as a revenue generator," said Ryan Travis, VP of Client Services for Chitika. "It's a great end-user experience, which is a rare trait in an advertisement."
Chitika Map units are an instrumental part of Chitika's Local Ad Exchange division, comprised of several major players in the local ad space including; Yellowbook, Superpages and ServiceMagic, among others. Chitika's Map units provide links to relevant local advertisers, converging viewer interest with profitable content, as illustrated on sites like Showmelocal.com. Revenue generated from Chitika Maps is passed along to publishers, making it a welcomed alternative service.
Topix.com, a leading news community on the web, is among those taking advantage of Chitika Map ads. "Our experience with the Chitika Map ads has been a very positive one," said Steve Rubinstein, VP Engineering and Operations for Topix. "They [Chitika Maps] have become an integral part of our revenue stream and will continue to be for the future."
To learn more about Chitika's Local Ad Exchange division, visit www.chitika.com/lax
iPad 2: Chitika Has An Ad For That
March 15, 2011
Tablets are not smartphones. Then again, they're not home computers, either, and their share of Internet usage is projected to be nearly 4% of all Internet traffic by the end of 2011. Fortunately, online advertising network Chitika already has the solution for web publishers: specialized ads designed specifically for iPad, iPad 2 and Android tablets.
Chitika mobile ads work on all mobile devices, including the iPad 2
Across the Chitika network, tablets and mobile devices make up 15% of publishers' revenue, and that number is growing by 5% every week. Thanks to Chitika's innovative, class-leading mobile ads, publishers can immediately boost their revenue by 10-20% just by taking advantage of the tablet and mobile traffic they already have.
"With 5% of traffic contributing 15% of our revenue, how could we not put our full weight behind this mobile product?" asks Chitika CEO Venkat Kolluri. "That's why we made sure our ads work as well on iPads as they do on iPhones. A tablet has the real estate of a laptop and the personal touch of a smartphone, so you have to be very specific in making ads for users of iPads, Xooms, and the next hot tablet to hit the market."
The effect has been felt immediately: according to Chitika's research department, iPad users are clicking on the new ad 76% more than desktop ads.
The tablet ads come several months after Chitika released their mobile ads, and like the mobile ads, these ads detect what a user is browsing on when they come to a Chitika publisher and automatically transform into the right ad for the device. iPads, iPhones, Android devices, or a home PC; the Chitika ad unit is automatically optimized for any device that hits it.
For more on Chitika Mobile Ads
Chitika FTC Settlement: The Facts
March 14, 2011
This morning Chitika, Inc. reached a settlement with the FTC regarding online ad targeting. Chitika places the utmost importance on the privacy of online users. The company believes the agreement will help it continue to place a premium on privacy as its advertising network continues to expand.
Chitika does not collect and has never collected any personally identifiable information (PII) for ad targeting purposes.
Since March 1, 2010, Chitika's option to opt out of any behavioral targeting is a 10-year opt-out.
Prior to March 1, 2010, an error in Chitika's opt-out process mistakenly set opt outs to expire in 10 days rather than the intended 10 years.
The FTC brought this bug to Chitika's attention in February, 2010; on March 1, the company had fixed it to opt out users for ten years.
May 2008 through February 2010, the period during which our opt-out process was affected by this bug, Chitika received an average of 30 opt-out requests per month across our international network compared to over 450 million monthly unique users.
Chitika believes very strongly in Internet users' privacy. Its advertising network is built on the idea that you can protect privacy by never collecting PII and actually have a better, more efficient ad product.
"Personally identifiable information is of no interest to me whatsoever," says Chitika CEO and founder Venkat Kolluri. "Our advertisements only worry about what you want, not who you are."
Chitika's targeting consists of data such as browser, search engine, and search keywords, all of which allow the company to provide the most appropriate possible advertisements without collecting any data which could be used to identify an individual user. The company continues to believe that non-PII data is a targeting method that is best for not only users, but also advertisers and publishers.
For more information on Chitika's privacy profile, please visit http://chitika.com/privacy_policy.php
Chitika Ad Network Banks on NOT Showing Ads
January 23, 2011
Chitika Inc., a full service online advertising network, today announced that it has been selected as a Red Herring 100 Global '08 finalist. Chitika attributes its success to knowing when, and more importantly — when NOT — to show an ad. It is common knowledge that the majority of online ad budgets are wasted on mismatched ads that do not convert, and only serve to annoy web users.
Chitika Ad Network Banks on NOT Showing Ads
January 8, 2009
Chitika Inc., a full service online advertising network, today announced that it has been selected as a Red Herring 100 Global '08 finalist. Chitika attributes its success to knowing when, and more importantly—when NOT — to show an ad. It is common knowledge that the majority of online ad budgets are wasted on mismatched ads that do not convert, and only serve to annoy web users. Read More
YieldBuild Announces Partnership With Chitika
December 10, 2008
YieldBuild™, the leader in ad format and placement optimization, and Chitika, Inc., a leader in search-targeted advertising, today announced a partnership that would support Chitika's Premium Ad service within YieldBuild's Publisher Solutions product, a deal that benefits both publishers and advertisers. Read More
Chitika Lets Online Advertisers Tap the Power of Consumer Search
November 19, 2008
Chitika Inc., a full-service advertising network, today announced its new behavioral targeting technology, Search Behavior Marketing (SBM), is now available to advertisers in Chitika's OnDemand ad program. SBM lets advertisers continue to engage prospects after they've moved beyond search listings pages and onto content-rich websites. Unlike ad programs that serve ads based on website content, SBM leverages an advertiser's current keyword-based search engine marketing (SEM) strategy and serves relevant ads based on user's search activity across Chitika's network. Read More
Chitika Targets Ads to Search Engine Queries, Grabs SEM Market Share
November 17, 2008
Chitika's Premium Service Doubles Publisher Base, Delivers 550M Search-Targeted Ads (out of over 2 Billion network-wide monthly impressions) in October 2008. MARLBOROUGH, Mass., Nov. 17 /PRNewswire/ — Chitika, Inc., a leader in search-targeted advertising, announces 200% growth in their Chitika | Premium ads program in 2008. The growth effectively doubled Chitika's user-base to 34,000 publishers. This is more search queries than Ask.com, the 5th-largest search engine (according to the August 2008 ComScore report showing Ask.com with 364 Million searches), and puts Chitika firmly on the heels of the third largest search provider, Microsoft. Chitika's patented search-targeted advertising technology is called Chitika | Premium ads. The technology displays relevant ads to a user that exactly match the user's search query words or phrase. This results in excellent yield for publishers and helps them monetize the search traffic coming to their site. Read More
Chitika Partners with b5media to Provide Premium Ads
June 2, 2008
Strategic advertising deal connects b5media network users to Chitika premium advertisers. May 29, 2008- MARLBOROUGH, Mass.—(BUSINESS WIRE)— Chitika Inc. (www.chitika.com), a leading full service advertising network, and b5media Inc. (www.b5media.com), a global new media network specializing in subjects ranging from entertainment and news, to business, technology and sports, today announced a strategic partnership centered around Chitika's recently launched Premium Ads program. As part of this deal, Chitika's Premium Ads service will be available to b5media's entire network of over 350 high quality websites and blogs. Read More
Chitika Named a Finalist for the 2008 MITX Technology Awards
May 2, 2008
Chitika has been named as a finalist for the fifth Annual MITX Technology Awards. Chitika will be recognized for its innovative Viral Branding Unit (VBU), along with the other finalists in the category of Marketing/Customer Relationship Technologies, at an awards ceremony attended by the region's top technology and business professionals. Read More.
Red Herring Names Chitika a Finalist for its 2008 Red Herring North America 100
April 17, 2008
Award Recognizes 100 "Most Promising" Companies Driving the Future of Technology "Chitika is honored to be selected as a finalist for the Red Herring North America Awards for our innovative and entrepreneurial achievements," said Venkat Kolluri, CEO, Chitika… Read More.
Chitika Selected by AlwaysOn as a Northeast 100 Top Private Company Award Winner
April 2, 2008
Recognized for Creating New Business Opportunities in High-Growth Markets through Game-Changing Technology Chitika Inc., a leader in online branding and advertising, today announced that it has been chosen by AlwaysOn as one of the Northeast 100 Top Private Companies. The first-annual Northeast 100 list was compiled by the AlwaysOn editorial panel. In order to be eligible for the list, companies in the Northeastern United States had to be creating new business opportunities in high-growth markets, demonstrating significant market traction and pursuing game-changing technology in a key sector. Read More
Chitika's Related Product Unit Maximizes Revenue Opportunity for Online Publishers
February 28, 2008
RPU Beta Testers Report Significant Increase in Earnings Chitika, a leader in online branding and advertising, today released its Related Product Unit (RPU), a first-of-its-kind online advertising unit strategically placed on a publisher's site to monetize site space that is typically not generating ad revenue. The Chitika RPU recently underwent beta testing with select premium publishers whose feedback was overwhelming positive, especially for the new revenue opportunity. The company is now making the RPU available to its entire network of more than 17,000 online publishers. Read More
Chitika Launches Viral Branding Unit
February 11, 2008
Good news for Chitika advertisers: survey of Chitika's growing network of 17,000+ online publishers shows 77 percent already "very interested" in incorporating video branding Viral Branding Unit (VBU). Designed as a "creative vessel" to contain any banner ad or video creative, the VBU uses advanced Web 2.0 technologies to power corporate branding, uniquely fostering both B-to-C and C-to-C (consumer to consumer) conversation marketing in a single targeted ad unit. The VBU viral components include tabs for commenting on the brand or products and the ability to rate and share opinions across social networks of choice. Read More
Chitika Forms Media Planner Advisory Board in Boston
February 5, 2008
Media Planners from Six of Boston's Leading Interactive Agencies to Advise Chitika As it Continues Path of Innovation in Online Branding and Advertising Chitika, a leader in online branding and advertising, today announced that it has formed the Chitika Media Planner Advisory Board, a group of experienced media planners from six of Boston's leading interactive agencies: Almighty, Blitz Media, Carat Interactive, Digitas, One to One Interactive and Pixel Bridge. Read more about Chitika's Advisory Board
Chitika Adds VP Publisher Sales as Roster of Online Advertisers Expands
January 22, 2007
Chitika, a leader in online branding and advertising, today announced that Jeff Sable has joined the management team as vice president of publisher sales. Sable, who brings extensive experience helping Fortune 1000 brands solidify their e-commerce strategies, will further expand Chitika's roster of leading online publishers, especially top 500 bloggers, to meet growing demand from its advertisers for more varied online branding and advertising opportunities. Read More
Chitika Kicks Off Holiday Advertising Season with Blog Network Test Drive
October 2, 2007
For the month of October, Chitika is offering 500 free clicks to advertisers that sign up for its Blogtober Challenge promotion. To test drive a custom-branded eMiniMall, and benefit from engaging with buyers and bloggers in a new way, participating advertisers
Micro-Advertising Leader Chitika Launches First Facebook Ad Channel
September 19, 2007
The Chitika Facebook API gives developers the opportunity to generate ad revenue from their Facebook applications. In doing so, Chitika is creating an entirely new advertising channel for leading brands that are looking to reach the 40 million+ consumers currently using Facebook.
Affiliate Marketing Meets Social Shopping at Chitika's Shlogging.com
July 2, 2007
Flaunting deals on Shlogging.com and sharing the offer to the user community will give it world exposure. Benefits include increased visibility, traffic to your affiliate websites, and potential affiliate revenue opportunities. All submitted deals are open to votes by the Shlogging community. Read More
Chitika Looking to Acquire Blog Networks
June 4, 2007
"Blog$ is no longer an oxymoron," says Venkat Kolluri, CEO of Chitika. "The blogosphere is evolving into the most powerful online sales channel for our advertisers and our goal is to capture the lion's share of this market space."
Chitika Unveils Mobile Shopping for ShopLinc.com.
June 4, 2007
Mobile shopping has made its debut on Chitika's shoplinc.com and will soon be available on affiliates branded ShopLincs. The new feature, the Price Alert system, notifies shoppers via e-mail or cell phone text message when a product reaches their target price.
Online Experts Share Secrets of "Blog Dollars" in Chitika's Month-Long Blog Bash
April 19, 2007
Today's Top Power Bloggers Offer Advice on Creating Better Blogs and Monetizing Site Traffic. Read More
Chitika Walks into MySpace's territory with Chitika Owna
March 1, 2007
Chitika (aff) moves into MySpaces real estate with their newly launched Chitika Owna. Read More
Chitika Introduces Money-Making Tag Clouds
October 26, 2006
Chitika introduces an innovative and lucrative merchandising service.
Chitika Introduces The Related Product Unit (RPU)
September 2006
Designed to work exclusively for blogs and news/article based sites, the RPU brings related products right to the user reading a product-oriented story.
Chitika Introduces Shoplinc
August 2006
ShopLinc gives you the power to create your own personalized shopping experience for your audience.
Chitika's eMiniMalls Selected as 2005 MITX Awards Finalist
October 9, 2005
eMiniMalls Recognized as One of the Best in Interactive Marketing.
Chitika Introduces eMinimalls, The First Interactive Merchandising Service
June 20, 2005
eMiniMalls Empowers Web Publishers To Generate Revenue Beyond Banner Advertising.
Chitika Partners with Leading Blog Service Providers to Enable Contextual Advertising
March 1, 2005
RSScache and BlogHoster Customers Now Generate Revenue through Targeted Paid Text Listings in Both Blogs and Feeds.
Chitika Brings Revenue to the World of Blogging
January 10, 2005
Blog Websites and Feeds Can Now Generate Revenue through Contextual Advertising.
BlogMine Delivers Revenue Opportunities for Bloggers
January 10, 2005
BlogMine enables content targeted ads in both feeds and web pages, simplifies and increases revenue generation for bloggers.
Chitika Simplifies Online Advertising by Combining Multiple Networks
November 10, 2004
Taking the Guesswork out of Online Advertising by Providing One-Stop-Shop for Publishers.
Chitika Launches ContextAnywhere for Desktop Applications and Toolbars
August 16, 2004
Desktop Application and Toolbar providers can now significantly increase revenue by displaying highly contextual CPC ads.
Chitika Launches RealContext
March 29, 2004
Improved Relevancy Drives Increased Profits to Publishers and Advertisers Alike.
