Optimization Tip: Improve Your Campaign’s CTR

November 20th, 2008

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Posted in: Advertiser Tips

Chitika’s system optimizes using quality score indexing to show better-performing ads more often; this ensures:

1. Users in the Chitika network see relevant, quality ads.
   
2. Chitika advertisers receive highly qualified, high converting leads.
   
   Your Chitika ads are indexed based on a quality score, determined by relevance; namely CTR.
   Ads with higher quality scores are more likely to show in our network than those with low quality scores. Essentially, your ability to drive high converting traffic is contingent on your CTR.
   

Optimization tip:
Do not mislead your prospective customers! Make sure all your ads are relevant and have a clear call to action, aimed at landing a conversion. A quick and simple way to make your ads relevant, and improve your CTR, is to:

• Write Effective Ad Text, and use a relevant display and destination URLs.
• Test To Find The Best Ad: Create and test out multiple ad variations within your ad groups, and monitor the CTR to find out which ad(/ads) text works to attract the most customers to your site.
  
• Chitika’s system will automatically show your stronger ads more frequently, improving your quality score, increasing your ability to drive the most relevant leads to your business.
  
• Click here for Chitika’s Guide to Writing Effective Ads.

What is your strategy for writing effective text ads? What has worked best for you?

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