• David Polanco, CEO of ZTechSoftware, migrated his AdWords campaigns over to Chitika to drive more high converting search traffic & increase new client revenue. Read his sure-fire optimization tips below. Click here to read the complete success story.

Similar to his AdWords strategy, David is continuously testing out new Chitika ads to maximize results (he has more than 20 campaigns running!) and measuring results to see which ad texts, keyword sets, and new products and promotions, convert best…he then focuses daily spend on the highest performing campaigns to maximize return. Take Home Tips–>

• Create Test Bed
  Like David, set a test bed within your campaigns, each consisting of no less than 15 tightly knit ad groups & ad text variations (grouped to be highly specific to each campaign’s offers or promotion).
  
• Place Chitika Conversion Tracker
  Add conversion data to your daily Chitika reports. Click here to get code & learn how to place your tracker.
• Measure Results, Everyday
  Use your daily reports to measure results and identify your top ads.
• Adjust Campaigns
  Focus your daily budgets on top performers.
• Now, Do it Again…and Again…
  Keep the high converting traffic rolling in and your competitors at bay, using David’s proven approach: continuously test, adjust, and optimize your campaigns to succeed in this ever-changing marketplace.

  Click here for Chitika’s guide to writing text ads.

Search vs. Non-Search: Which is your safest bet? Let the numbers speak…

• According to a 2008 Chitika Network traffic analysis, ads targeted to search traffic consistently outperform content targeted ads by 2x.
• Search targeted ad campaigns yield stable, predictable results year round regardless of traffic volume fluctuations, and other factors in the online marketplace.
• Results from content targeted ad campaigns are inconsistent, & highly variable to traffic fluctuations and time of year (e.g.; content targeted ads perform best in Q4; the holiday shopping season.)

2009 Optimization Resolution:

Search will continue to be your best, safest bet in 2009. Maintain momentum; continuously optimize your Chitika campaigns to maximize results and minimize cost.

• Always test for best results: Create multiple test campiagns and analyze your daily reports to see which ads perform best; focus your strategy and resources on your best ads.
• Always put your best deal forward: Promote any post-Holiday special offerings your ad text; this will help differentiate you from the competition. Remember to include your promotion in the title/top line of your ad text for best results. more tips…