Advertiser Pairs Chitika + AdWords To Increase Search Driven Site Traffic

January 28th, 2009

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Posted in: Chitika Advertiser News

• David Polanco, CEO of ZTechSoftware, migrated his AdWords campaigns over to Chitika to drive more high converting search traffic & increase new client revenue. Read his sure-fire optimization tips below. Click here to read the complete success story.

Similar to his AdWords strategy, David is continuously testing out new Chitika ads to maximize results (he has more than 20 campaigns running!) and measuring results to see which ad texts, keyword sets, and new products and promotions, convert best…he then focuses daily spend on the highest performing campaigns to maximize return. Take Home Tips–>

• Create Test Bed
  Like David, set a test bed within your campaigns, each consisting of no less than 15 tightly knit ad groups & ad text variations (grouped to be highly specific to each campaign’s offers or promotion).
  
• Place Chitika Conversion Tracker
  Add conversion data to your daily Chitika reports. Click here to get code & learn how to place your tracker.
• Measure Results, Everyday
  Use your daily reports to measure results and identify your top ads.
• Adjust Campaigns
  Focus your daily budgets on top performers.
• Now, Do it Again…and Again…
  Keep the high converting traffic rolling in and your competitors at bay, using David’s proven approach: continuously test, adjust, and optimize your campaigns to succeed in this ever-changing marketplace.

  Click here for Chitika’s guide to writing text ads.

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