Search traffic converts anytime, anywhere.

January 28th, 2009

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Posted in: Chitika Advertiser News

Search vs. Non-Search: Which is your safest bet? Let the numbers speak…

• According to a 2008 Chitika Network traffic analysis, ads targeted to search traffic consistently outperform content targeted ads by 2x.
• Search targeted ad campaigns yield stable, predictable results year round regardless of traffic volume fluctuations, and other factors in the online marketplace.
• Results from content targeted ad campaigns are inconsistent, & highly variable to traffic fluctuations and time of year (e.g.; content targeted ads perform best in Q4; the holiday shopping season.)

2009 Optimization Resolution:

Search will continue to be your best, safest bet in 2009. Maintain momentum; continuously optimize your Chitika campaigns to maximize results and minimize cost.

• Always test for best results: Create multiple test campiagns and analyze your daily reports to see which ads perform best; focus your strategy and resources on your best ads.
• Always put your best deal forward: Promote any post-Holiday special offerings your ad text; this will help differentiate you from the competition. Remember to include your promotion in the title/top line of your ad text for best results. more tips…

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