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Advertiser Guide | Holiday Season Ad Optimization Tips
- Add Holiday-centric Keywords
Add holiday shopping/holiday season specific keywords to your campaigns. This will help you target the holiday shoppers who are searching for your products, or services. (e.g.; holiday specials on iPod Nano 4GB). - Write Holiday-centric Ads
Make sure your ads are very clear, specific, and brand oriented for gift shoppers who might not know many details about the items on their ‘holiday shopping lists’, or for last minute shoppers who have limited time. Your ‘call to action’ should also be holiday-centric (e.g.; 25% off if your order by Dec. 15th!). - Offer Holiday-centric Deals, Promotions
Stand out, and appeal to bargain conscious gift shoppers by including deals, promotions, or free product offers in your ad text, and/or directly on your ad’s click destination page. Especially in this economy, but in general, including the word ‘free’ in text ads has proven to increase the CTR.
For more tips on writing effective text ads, click here.
For the Chitika Advertiser FAQ, click here.
