Over the past two weeks 100+ advertisers have sent us their individual strategies on how they plan to rev-up their Chitika campaigns before Cyber Monday ‘08.
We are thrilled to announce our top five picks, and share their valuable advice.
The Winners of Chitika’s Cyber Monday ‘08 Ad Optimization Contest are…
- David Polanco of ztechsoftware.com: “I plan to double my ads by increasing the number of products I am currently promoting through Chitika.”
- Chris Cole of bostonseom.com: “I tweaked my Chitika campaigns by doubling the bid. I’m hoping for more of the qualified traffic you’ve already sent!”
- Lisa Fidelibus of threechickadees.com: “We’ll be advertising out first ever “Friends and Family” sale with the greatest discounts ever in the history of our company, plus free shipping!”
- Michael Lin of snaphappi.com: “I have changed my promotion to emphasize how photobooks are the perfect gift for the holidays.”
- Mike Weber, gofaxer.com: “I am placing a Chitika conversion tracker on our site so Chitika’s system will have another metric to help auto-optimize traffic quality.”
Click here to read more about Chitika’s Conversion
Tracker.
Many thanks to all our advertisers who sent in submissions!
Chitika is eager to help rev-up your campaign’s performance in preparation for the biggest, most lucrative, shopping day of the year.
- We would like to offer you a $38.00 advertising credit and optimization tips specifically designed to make your paid search ads perform better with holiday shoppers. Read more below.
Why $38.00? Last year’s Cyber Monday online buyers increased 38% compared to online stats for this day in 2006. (www.comscore.com)
Holiday-centric Text Ad Optimization Tips:
- Add Holiday-centric Keywords
Add holiday shopping related keywords to your original keyword lists. This will help you specifically target holiday shoppers who are searching for your products, or services. (e.g.; holiday specials on iPod Nano 4GB).
- Write Holiday-centric Ads
Make sure your ads are very clear, specific, and brand oriented for gift shoppers who might not know many details about the items on their ‘holiday shopping lists’, or for last minute shoppers who have limited time. Your ‘call to action’ should also be holiday-centric (e.g.; 25% off if your order by Dec. 15th!).
- Offer Holiday-centric Deals, Promotions
Stand out, and appeal to bargain conscious gift shoppers by including deals, promotions, or free product offers in your ad text, and/or directly on your ad’s click destination page. Especially in this economy, but in general, including the word ‘free’ in text ads has proven to increase the CTR.
For more tips on writing effective text ads, click here.
To take advantage of this offer
send us a quick email, OR respond to this post, letting us know how you have, or plan to, optimize your Chitika campaigns before Cyber Monday 2008. To email Chitika’s Advertiser Team, click here!
Once we receive your response we will credit your account.
**This contest ends Wednesday, Nov. 26**
and we will announce and publicize the top five responses we receive on the Chitika Media Kit page and this blog.
Be sure to check out the winning Cyber Monday optimization strategies on Wednesday!
After yielding great results from my AdWords campaigns, I was eager to find additional search traffic sources to capitalize on this trend. To date, Chitika has become one of my top traffic sources. I am confident that Chitika will continue to drive high-quality search traffic to GoFaxer.com as we head into the busiest and most lucrative online shopping months of the year
