iOS 7 and its “flat” design is now in beta and developers are responding. As expected, within the Chitika network there was an exponential increase in Web traffic from iOS 7-enabled devices after the release of the beta version. Notably however, the number of impressions generated by iOS 7 beta users over our network has continued to increase.

Five ways Real Time Bidding is changing Digital Advertising forever. RTB seems to be delivering and, at the same time, changing the digital advertising economy. Mike Ouelette, Chitika's Head of RTB, tells you how.

Our latest study quantifies the daily browsing behavior of iOS & Android users. As many past Chitika Insights studies have reported, within North America, iOS is, and has always been the more popular of the two in terms of Web traffic volume, but how does this translate to the hours of the day?

An analysis: How are clicks from Google impacted by Google result rank?

Being the top Google result for a key word or phrase is often seen as a tremendous achievement, but maintaining that spot isn't easy. Since Chitika Insights’ last report about the value of Google result positioning, the site's search algorithm has changed hundreds of times. With these changes in mind, the Insights team sought to update our Google result valuation statistics, looking to quantify what each spot on a Google results page is worth in terms of traffic from the search engine.

Chitika is hosting its first-ever LIVE Webinar this Thursday at 1pm EST. Principal Solutions Architect Bill Huertas and Senior Account Manager Ian Bouchard will be hosting the webinar, ready to answer your most pressing questions and to help you become an ad optimization expert yourself!