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Announcing the Winners of the AdSense + Chitika | Premium Placement Contest

December 22nd, 2008

Ladies and Gentleman - we have your winners!

After carefully reviewing all submissions (blog comments and email) we have chosen one grand prize winner to receive their choice of:

  • Google/T-Mobile G1 Android phone
  • Blackberry Storm
  • Apple iPhone 3G 8Gb

And 2 runners up to receive $200 each!

GRAND PRIZE WINNER: Donald Yeck of www.DoItYourself.com

The forums at DoItYourself.com are 100% text-based - no graphics at all!  Since Chitika | Premium shows images next to the ads, it provides a nice visual “flare” for his site (and needless to say - the CTR on these ads is quite high!).

Here is what his users will see who come to his website from a search engine:

And here is what his page looks like when a user comes to his page NOT via search engine:

You can see from these shots that the Chitika | Premium units add a nice variety to his layout, which not only is pleasing to his users, but it also puts additional revenue in his pocket.  ;)

The 2 runners up who will receive $200 each are:
www.PurseVillage.com
www.WoodFloorDoctor.com

Congratulations to the 3 winners and thank you to everyone who entered the contest! Subscribe to The Chitika Blog here so that you don’t miss out on your chance to enter & win our next contest.

 

Why Are There So Many Ad Networks?

December 22nd, 2008

Advertisers and publishers are aware of many more ad networks than the few which were part of the panel discussion that I participated in at the DPAC II conference this past October. Why are there so many networks? As an advertiser or as a publisher, should you work with more than one network? Why work with any network? What are the differences between the networks?

There ARE many networks. Because of this there are a lot of interesting innovations in technologies and service delivery. There are different pricing models. Some networks reach limited demographics and geographies, some reach broad demographics and geographies. Some networks and pricing models are best for short term campaigns and others are great for ongoing campaigns. Different networks offer different opportunities for both advertisers and publishers.

If you are an online advertiser, you likely leverage multiple advertising networks for achieving and exceeding your strategic objectives. Internet advertising is highly quantifiable and you can therefore measure the exposure, volume of traffic and quality of traffic received through your network ad spend as well as any direct ad spend. You are likely analyzing a few of fundamental items such as – How is each advertising program performing towards your overall goal? Top to bottom, which are your best programs? Which programs, if you want to press the accelerator, can allow you to scale?

Our Advertisers, especially in challenging economic times, like the fact that we are a performance based PPC keyword engine with closed loop conversion tracking. To our advertisers, we look and behave as a search engine-like sales and marketing channel. Based upon the more than 500,000,000 ads we served in September to end users who clicked from a search engine to our publishers’ sites, Chitika is trending to become the “3rd largest ad serving search engine” behind Google and Yahoo (uniquely we’re monetizing the “2nd click”).

Some publishers generate all of their revenue through advertising networks. Other publishers complement their direct advertising sales with inventory from advertising networks. With so many networks available, how are publishers deciding which to participate in? Publisher decisions around advertising network partnerships are many and include potential revenue, network mandated rules and contractual obligations, style of advertisements (is the look and feel of the ads appropriate for the publisher’s site?), content and relevancy of the advertisements, quality of advertisers, the initial setup work and ongoing “maintenance” for an ad unit, and the volume of available advertising inventory. Publishers typically have more than one advertising network relationship.

Why is Chitika’s cpc network growing so quickly? Publishers are pleased with several aspects of the Chitika Premium ad program including strong eCPMs, best in class targeting (by design our ads are always relevant to any web page on which one appears), easy deployment, and unlimited inventory from a massive base of blue chip advertisers.

I am looking forward to having an interesting discussion with you - the advertisers and publishers - about this.  Whether you are an advertiser looking to expand your reach, or improve the results from your current ad spend, or if you are a publisher looking to improve your revenue stream and maintain a great end user experience, please be sure to participate by leaving comments below.

 

What are you waiting for? Contest of the year!

December 19th, 2008

IT’S ON! We have received over 300 submissions for our Adsense + Chitika Premium Contest. And no wonder, besides Chitika being a stellar addition to your Google Adsense revenue, we are giving away some pretty amazing prizes:

GRAND PRIZE - Winner will receive their choice of:

* Google/T-Mobile G1 Android phone
* Blackberry Storm
* Apple iPhone 3G

RUNNERS UP - 2 runners up will receive $200 each

So hurry up! This contest ends Sunday night 12pm EST.

How do you enter? Show us your best integration of Google Adsense and Chitika Premium ads together on the same page by submitting your URL in the comments of this blog post, or by sending an email to “specialprojects [at] chitika [dot] com” with the subject “AdSense + Chitika contest”.

Winners will be chosen and announced Monday, December 22nd!

***UPDATE***: The contest is now closed.  We will be announcing the winners today so keep your eyes on this blog to see if you won!

 

AdSense + Chitika | Premium Contest: Win a Google Android G1 phone, Blackberry Storm, or iPhone

December 12th, 2008

We’re giving away 1 of this year’s hottest phones, along with $400 cash in this Adsense+Chitika | Premium placement contest!

Since one of the best ways to earn the most revenue is by using AdSense and Chitika | Premium together on the same page, we thought we would hold a contest to see who has the best AdSense + Chitika | Premium setup.

What do you mean by AdSense + Chitika | Premium setup?
We mean anywhere on your site where you are running AdSense and Chitika | Premium on the same page.  For example - look at this screenshot:

What are the Prizes?
There are 3 prizes:
GRAND PRIZE - Winner will receive their choice of:

  • Google/T-Mobile G1 Android phone
  • Blackberry Storm
  • Apple iPhone 3G 8Gb

RUNNERS UP - 2 runners up will receive $200 each

How do I enter?
You can submit your entries by posting a link to your site in the comments below, or send an email to “specialprojects [at] chitika [dot] com” with the subject “AdSense + Chitika contest”.

All entries must be received by 11:59 pm US EDT on Sunday, Dec. 21.  We look forward to seeing what you all come up with!!!

If you don’t have Chitika | Premium code yet, you can grab it here.  Also - if you are unfamiliar with Chitika | Premium, you can learn how it works here.

Spread the word about this contest and earn revenue!
You can link to this page with your Chitika referral ID and earn referral revenue from people who sign up.  Just use the link below, and substitute “username” with your Chitika username:
http://chitika.com/blog/2008/12/12/adsense-chitika-contest?refid=username

***UPDATE***: The contest is now closed.  We will be announcing the winners today so keep your eyes on this blog to see if you won!

 

Update: New Version of WordPress Plugin for Chitika | Premium (v. 1.2)

December 11th, 2008

We have just updated our Chitika | Premium plugin for WordPress to version 1.2, and it is available for download now from the WordPress Plugin Directory:

This version includes the following updates:

  • Fixed bug that caused the Chitika | Premium ads not to display
  • New option for ad position:  Above content, Below content, or both above and below (new)
  • Better explanation of the “Preview tool” section

Get the new version of the plugin now by clicking here.

Have questions or feedback about the plugin?  Please leave us a comment below!

 

Chitika | Premium Success Story - PopularWealth.com

December 5th, 2008

Chitika publisher Jean Harris of PopularWealth.com has been a computer fanatic since 1982 when he wrote his first program on his first machine, the Vic-20. He’s been an owner/webmaster & a designer of content-based websites since launching his first business in 1997. Starting to blog in 2007, he found it to be a challenge because he was used to digging into code & sharing statistics, not sharing his personal view on things, but found it to be a lot of fun.

Jean soon decided to take the “next step” and start using affiliate programs like Chitika to monetize the traffic to his site and earn revenue.

TESTING
“I’ve tried every major affiliate ad network and service as well as most of the second tier or smaller services. I’ve been disappointed a few times and pleasantly surprised a few others. Chitika Premium has been a most welcome surprise,” says Jean.

Jean, being the “techie” that he is, likes to test and re-test every line of code on his sites for maximum results. So when he started using Chitika Premium one month ago he found it to be easier than he thought. He notes, “using the Premium code has been the best no-brainer move I’ve ever made online.”

RESULTS
My CTR reached 4.60% and eCPM peaked at 7x average AdSense levels. Which is why I feel that Chitika is in a group all it’s own, it can’t be compared to other services because of its unique delivery approach,” says Jean

The ‘unique delivery approach’ Jean is referring to is how Chitika Premium ads are ONLY displayed to his search engine traffic; which means his regular readers are not bothered by any additional ads. He notes “it doesn’t scare off the regulars while at the same time it helps search visitors a great deal. It’s a win-win-win situation.”

He believes that Premium gives the freedom to help visitors find what they want instead of forcing them to see what he wants, “this is key moving forward and Chitika Premium fits that mold perfectly”, he adds.

You can read more about Jean’s success using Chitika | Premium on his PopularWealth blog here.

Login Now to get Premium ads | Sign up for your own Chitika Account

_________________________________________________________
Have your own success story to share? We’d love to hear from you.

 

Free Drinks Tonight In San Fran - Chitika Hosting Happy Hour

December 5th, 2008

Calling All present and future Chitika Publishers in the San Fransisco Area - we want to buy you a drink!

Come have a drink and a chat with Alden DoRosario (CTO) and Vik Chhabra (Publisher Sales Specialist) tonight at the Buena Vista Cafe in San Francisco.  They’re at the end of their wild voyage to the Bay Area, and they’d love to meet up with you to chat about… well anything that’s on your mind!

Happy hour will take place from 6-8pm, and all drinks are on Chitika.  Come say hi!

Buena Vista Cafe
2765 Hyde St.
San Francisco
, CA

(415) 474-5044

See location on Google Maps here.

 

Using Heat Maps to Quickly Increase your Revenue

December 2nd, 2008


Heat maps are an easy way to visualize where the ads on your pages will work the best. The key to earning as much revenue as possible is to make sure your ads are in the best possible placement.

Zedomax.com increased his revenue by 25% by experimenting with the placement of his ads. And now he has recently released his Adsense and Chitika Optimization Heat Map Version 2, which he says is a “new simplified version of the heat map that will make you more money“.

Also check out Chitika’s heat map for our recommendations for where to place Chitika | Premium ads on your website.

Chitika users click here to get your Premium Code | Or sign up now.

 

New WordPress Plugin for Chitika | Premium

December 1st, 2008

We know you are busy getting ready for the holidays (as are we), so we thought it would be a good idea to offer you a tool to help you save some time, so you can tend to more important things (like, eating lots of left-over turkey!):

Here is your new WordPress Plugin for Chitika | Premium so you can get Premium ads on your website easy and fast!

What is Chitika Premium?

* CPC Search Targeted ad Unit (see how it works here)
* High-targeted relevant ad that converts into high eCPM.
* Use on the same page as Google Adsense. Learn More.

***UPDATE: Version 1.2 now available with various fixes/improvements.  See full list here.

 

Chitika Audits - A Thing of the Past?

November 21st, 2008

Many publishers have expressed frustration with our “audits” process (at the end of the month, we discount the invalid clicks from reports - you can read more about this here.)

Well we have good news - with our new Chitika | Premium ads, audits are pretty much a thing of the past!  Chitika | Premium is set up differently than our old eMiniMall/MPU units, and audits on Premium units are usually less than 1% of total earnings.

  • In most cases, there are zero audits on Chitika | Premium ads - meaning that “what you see is what you get” from your daily reports.

If you have not tried Chitika | Premium yet, you can grab your code here, or to see more about how Chitika | Premium works you can check out this quick video.

 
 
 
  

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