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Channel Tracking released

November 9th, 2005
2 comments

eMiniMalls now supports Channel tracking. Channels allow you detailed tracking on your eMiniMall units. Chitika allows you to specify your own channel names, so you can set meaningful names like “180×150 Side Unit” or “Home Page In the Morning”. Your reports can then be broken down by channel name. This allows you to break down the performance of your eMiniMalls units by metrics you define.

More Information:

  • Adding channel tracking to your code [Link].
  • Problogger also has a nice blog post [Link] about using channels effectively.
About the Author: Karla Escolas is part of the CRM/Marketing team here at Chitika Inc. She also specializes in working one-on-one with publishers using simple optimization techniques to increase their revenue. Follow her on Twitter @KarlaChitika to find out more.
 
 
 

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