Sell Without Selling -By Rosalind Gardner, NetProfitsToday.com

April 3rd, 2007

6 comments

Posted in: Blog Bash Expert Posts

Expert: Rosalind Gardner -NetProfitsToday.com

#3 of 30

I was kind of shocked when the nice people at Chitika asked me to blog on the topic of Learn to Sell, because although I’ve sold millions of dollars of products for my affiliated merchant partners each year for the past several years, I still don’t consider what I do as ‘selling’.

Quite frankly, I hate being sold to and can only imagine that you feel the same about the steady barrage of product pitches that you see on sites and in your email. The point is to remember that our customers are likewise put off by the hype they too see every day, so it’s our job as online marketers to advise, recommend and endorse products rather than try to ‘sell’ them.

The first step is to start from a friendly perspective by getting to know who your site visitors are and what they need and want through polls, surveys or direct request. Then prove that you understand and have empathy for their concerns by echoing their frustrations. Share a personal story of your own experience with a similar problem and tell them how you were able to solve that problem with the product you are about to endorse.

Above all, be honest. No product is perfect, so a 100% positive product endorsement will be met with skepticism and resistance by your readers. Therefore, be sure to point out any minor shortfalls and limitations. Alternatively, consider comparing and contrasting two different products to give your visitors a variety of options from which to choose. Finally, close your endorsement with an enthusiastic reminder of your thumbs up rating and a recommendation to buy the product.

In a nutshell, take that salesman’s hat off and start talking to your visitors the same way you would if you were discussing a product you really like with a friend. That’s how to sell without selling. :)

6 Responses to “ Sell Without Selling -By Rosalind Gardner, NetProfitsToday.com ”

1. 
   PhillyFan Says:
   April 3rd, 2007 at 3:09 pm

   Excellent points Rosalind. I always find that people are MUCH more receptive when I am speaking to them as a friend, rather than trying to pitch them something.

   When you are looking out for what’s best for a potential client, the trust you gain is essential in making “the sale”.

2. 
   Shaby5 Says:
   April 3rd, 2007 at 7:12 pm

   Nice one Rosalind!100% agree on taking off the salesman’s hat.

3. 
   LqSouza Says:
   April 3rd, 2007 at 7:47 pm

   Excellent! There’s nothing worse then somebody pushing you into buying something.
   The idea is to gain people’s attention with a smart way off advertisement

   Great post Rosalind!

4. 
   scoobie Says:
   April 5th, 2007 at 6:01 pm

   Wow Rosalind,
   You are amazing, thanks for the tips

5. 
   lanar Says:
   April 6th, 2007 at 8:45 pm

   Thanks for the tip Rosalind! It’s great to see people like you make it on the Internet.

6. 
   Make Money Online: Weekly updates 28-April-2007 Says:
   April 29th, 2007 at 4:11 pm

   [...] Rosalind Gardner -NetProfitsToday.com - Sell Without Selling -By Rosalind Gardner [...]

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