Synergy between SEO and Traditional Marketing -By Aaron Wall

April 16th, 2007

7 comments

Posted in: Blog Bash Expert Posts

Expert: Aaron Wall, SEO Book.com

#16 of 30

At one point in time, due to an aggressive filter that knocked sites out for having too much similar anchor text, my site did not rank for SEO Book. While my site was not ranking for its own name my sales were still 85% of the prior month, and that is for a person selling an information product on how to rank in the search engines. For expensive (or high trust) purchases, search has a low value unless it is working syndergistically with other marketing or leveraging others brands.

Virtually all SEO techniques that revolve around tricking search engines are dead by the time you read them, because they are either already outdated, or they are about to be abused so heavily that it forces the search engines to react. If you aim your marketing toward people your brand value, mind-share, profit margins, and rankings all increase in parallel.

Google has discounted the value of many low quality links by being less willing to index sites that link to bad sites, and by being less willing to index sites that have too many low quality inbound links relative to their number of high quality inbound links. Google is also trying to minimize the value of creating content for the sake of creating content by setting crawling priorities that require a minimum page level PageRank score to include a page in the primary index. Going forward the key to doing well is to move a site away from being static to being something that is dynamic and comment worthy. If other people are talking about you then you win. If they are talking about the competition instead of you then you need to change your approach to make people want to talk about you. Attention, subscribers, traffic, mind-share, and links are all signs of quality. If people talk about you then you get all of them.

7 Responses to “Synergy between SEO and Traditional Marketing -By Aaron Wall”

1. copernicus81 Says:
   April 16th, 2007 at 5:08 pm

   I’m always fascinated by your great insight. I liked your post.

2. David Burdon Says:
   April 17th, 2007 at 12:53 pm

   In the beginning SEO was a technical game. The longer I’m involved the more I realise its good marketing that makes the difference between average and good SEO.

   I have a site where 45-50% of the searches are brand based. 8 months ago it was 10-15%. Search, along with e-mail and offline activities has built the brand. No individual element of the marketing could have achieved the same results for the same budget.

3. Darsi Says:
   April 17th, 2007 at 3:07 pm

   Good post Aaron- I totally agree with you. BTW what do you think about David’s comment?? “Good Marketing makes the difference between average and good SEO”

4. Jason Says:
   April 17th, 2007 at 3:13 pm

   Hey Aaron, good post.I surely have a lot to learn from You. I’m glad you could be part of the blog bash.

5. Kyle M. Brown Says:
   April 17th, 2007 at 3:33 pm

   These days, it seems like were hearing more and more that SEO/marketing is becoming less and less technical and more about the content.

   I beleive this makes sense but I do not think the trickier will ever stop but will continue to shape the rules.

6. Make Money Online: Weekly updates 28-April-2007 Says:
   April 29th, 2007 at 4:15 pm

   [...] Aaron Wall, SEO Book.com - Synergy between SEO and Traditional Marketing [...]

7. The Chitika Blog » Blog Archive » “Chitika is the 5th Search Engine” says Aaron Wall Says:
   July 31st, 2008 at 3:45 pm

   [...] Aaron Wall, author of SEOBook and seobook.com posted an article today calling Chitika the “5th search engine” and offered the following observation: [...]

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