7 Ways to Make your Content Search Engine Friendly -By Daniel Scocco

April 20th, 2007

19 comments

Posted in: Blog Bash Expert Posts

Expert: Daniel Scocco, Daily Blog Tips

#20 of 30

Content is surely king, but if people can not find your great content
through search engines you might have trouble over the long run. Like it
or not the majority of the Internet users start their navigation on
Google; that is how they find most of the information they are looking
for.

Don’t get me wrong here, you should firstly write your content with humans
in mind; people that write for search engines exclusively end up having
very poor articles that are boring to read. That being said if you are
aware of some basic SEO principles you can tweak your articles without
affecting their quality. Below you will find 7 ways to make your content
more search engine friendly, check it out:

1. Use searched keywords: suppose you are writing an article about a funny
picture that you found across the Internet. Would you rather title the
article “What a funny image” or “What a funny picture”? From the reader
point of view it is probably the same, but if you pick the second option
you will maximize your chances of receiving search engine traffic since
the term “funny picture” is 39 times more searched than “funny image”. You
can research about keywords with Yahoo’s Overture service.

2. Focus on few keywords: it would be nice if you could write about
several topics on a single article and rank well on search engines for all
those topics. The reality if quite different. Make sure to focus on a
single topic with every post; this will ensure that your are using
keywords with consistency.

3. Use keywords on the title: the title of your posts is one of the most
important factors on search engine algorithms. Ideally your title will
contain the main keywords of your text and it will also be short and
descriptive.

4. Use keywords on the right places: apart from using the keywords on the
title of your posts you can also place them on strategical spots. Usually
search engines give a higher weight to keywords positioned on those spots.
Two strategical places that you can use are the beginning and the end of
your posts.

5. Use the Alt and Title tags: whenever using images you should include
both the ALT and the TITLE attributes. Those tags are used from search
engines not only to identify images but also for keyword density purposes.

6. Make keywords bold and italic: if used correctly the bold and italic
properties will not only make your content more structured and scannable,
but they will also give a higher value to your keywords.

7. Use H2 and H3 headers: just like the last point using headers will make
your content more readable while optimizing it for search engines. Search
engines rely heavily on titles, headers and subheaders to determine what a
web page is about so make sure that you are not neglecting them.

19 Responses to “ 7 Ways to Make your Content Search Engine Friendly -By Daniel Scocco ”

1. 
   Bob Says:
   April 20th, 2007 at 7:21 am

   I guess this is normal page seo not so much of a blog content seo, or maybe thats not much different between booth.

2. 
   Daniel Says:
   April 20th, 2007 at 10:02 am

   Bob, that is right. In fact in my opinion it is useless to differentiate between blogs and traditional websites.

   If on the beginning blogs were all about personal diaries over the Internet today they represent just another platform to manage content.

   Most of the principles that apply to normal websites apply to blogs, whether we talk about SEO, usability or design.

3. 
   Darsi Says:
   April 20th, 2007 at 1:07 pm

   Great tips Daniel!! thanks for sharing. I totally agree with you that the title is one of the most important factors.

4. 
   Chitika Blog Bash Says:
   April 20th, 2007 at 5:15 pm

   [...] The Chitika Blog organized an interesting event called Blog Bash. Basically they are featuring 30 blogging experts in 30 days, with all sorts of tips and advice for bloggers. I am participating on the event with entry “7 Ways to Make your Content Search Engine Friendly”. Below you will find some other insightful articles from the Blog Bash: [...]

5. 
   Baby_face Says:
   April 21st, 2007 at 3:02 am

   congrats on the nomination Daniel. This is an excellent post! These tips have been really helpful.

6. 
   shaneY Says:
   April 21st, 2007 at 3:05 am

   Hey Dan, awesome stuff men! I checked your site and its amazing! Keep up the good work

7. 
   Nehemia81 Says:
   April 21st, 2007 at 3:16 am

   I don’t even know what to say! I just hope people find this as helpful as it helped me. Awesome tips Daniel:)

8. 
   Roberto Alamos Says:
   April 21st, 2007 at 7:09 am

   Proper use of html headers is a very easy technique to get better search engine traffic, but it’s poorly used and misunderstood.

   Good that Chitika published this post from you Daniel! Congratulations!

9. 
   The 20 Best Blogging Advice Articles on the Web · 2k Bloggers - The Face of the Blogosphere (a blog of bloggers blogging) Says:
   April 21st, 2007 at 4:38 pm

   [...] 7 Ways To Make Your Content Search Engine Friendly [...]

10. 
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    April 22nd, 2007 at 6:31 am

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    Chitika’s Excellent Strategy for Getting Tons of Linkbacks, Traffic, and Exposure | Cory Miller | Free WordPress Themes | Custom WordPress Themes Says:
    April 25th, 2007 at 6:55 pm

    [...] Chitika is throwing a 30-day, 30-expert blog bash … it’s chock full of excellent, practical “empower the blogger” type tips from ProBlogger’s Darren Rowse and Daily Blog Tips’s Daniel … and much more. [...]

13. 
    Search Engine News Review Says:
    April 26th, 2007 at 8:15 pm

    [...] Making Your Content Search Engine Friendly The ad network Chitika has been running a 30 days 30 expert bloggers article series this month, enlisting the advice from some top bloggers. On the search engine side, Daniel Scocco of Daily Blog Tips offers 7 ways to make your content search engine friendly. Here’s the gist: [...]

14. 
    Buildyourweatlhonline Says:
    April 27th, 2007 at 2:50 pm

    What a great post, surely so much helpful for those who are looking for some insights on how to enrich the content.

    http://buildyourwealthonline.blogspot.com/

15. 
    Buildyourweatlhonline Says:
    April 27th, 2007 at 2:52 pm

    wrong website address:
    pls read it as-

    http://buildwealthonline.blogspot.com/

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19. 
    arni Says:
    March 19th, 2008 at 10:48 pm

    interesting post thx

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