A Chitika “Blog Dollars” Study says 500 Million
August 1st, 2007
37 comments
Chitika has taken the first step to estimate the revenue in the blogosphere. In our Blog Dollars Study we have estimated that $500 million has been generated within the top 50k blogs in 2006.
Jump in on the active discussion now on TechCrunch, your feedback is highly encouraged!
This study was done as the first of more to come in the future. We will continue to update the revenue in the blogosphere using richer data.
Our first of many more blog dollar studies to come
This study was done as an initial attempt in establishing the advertising revenue of blogs. Suggestions for alternate methods of estimating these numbers as well as ideas for future studies are welcome and encouraged: blogdollarreport(at)chitika(dot)com
Share this Post:
Related Posts
37 Responses to “ A Chitika “Blog Dollars” Study says 500 Million ”
Subscribe via Email
Top 5 Posts
Digg Traffic v/s Google Traffic - A Chitika Analysis Report
A Chitika Blog Dollars Study says $500 Million!
Blog Bash 30 days 30 expert bloggers
Free eBook by Chitika
Chitika on Twitter
Recent Posts
Categories
- A Publisher Speaks (7)
- Blog Bash Expert Posts (30)
- Blog Bash News (3)
- Chitika Events (7)
- Chitika SPHERE (20)
- Chitika Videos (11)
- Chitika | Premium (33)
- Chitika | Pulse (14)
- Chitika-Google Mini Series (7)
- Contests! (17)
- eMiniMalls (52)
- Facebook (7)
- Front Page News (98)
- Funny Video Friday (1)
- Industry Pulse (54)
- Inside Chitika (127)
- Linx (1)
- Newsletter (4)
- Optimizing (30)
- Payments (12)
- PPC Ad Units (80)
- Publisher Success Stories (11)
- Publisher Tools (51)
- Referral Program Rewards (10)
- The Developers Grove (10)
August 1st, 2007 at 10:30 pm
That’s an average of $200,000 per blog for the first 500 blogs. That’s not bad at all :)
August 2nd, 2007 at 2:21 am
[...] Discovery Communications just bought eco-lifestyle blog TreeHugger.com, allegedly for $10 to $15 million. Then, TechCrunch published a recent study by the University of Texas (sponsored by Chitika) claiming that the top 50,000 blogs based on Technorati generated a total $500,000,000 in revenues for 2006 {download PDF here}. [...]
August 2nd, 2007 at 1:12 pm
[...] Chitika just released a Blog Dollars Study (get the PDF here). A first attempt at estimating how much blogs made in 2006. And, based on their data, they estimated a total of $500 million collective revenue from the top 50,000 blogs (based on Technorati rankings). [...]
August 2nd, 2007 at 3:07 pm
[...] La irrupción del dinero en Internet, la profesionalización de los ‘blogs’ y la llegada en masa de anunciantes y actores de la industria del ocio han llevado a la ‘blogosfera’ a un pico de madurez que se ha alcanzado de forma trepidante. Las principales redes han sido vendidas a grandes corporaciones (Calacanis, por ejemplo, fue de los primeros en hacer caja) y el interés de los medios tradicionales por el fenómeno se traduce en compras astronómicas (como el reciente desembolso de Discovery Channel por Treehugger) que siguen engordando la burbuja. Cada vez hay más editores, más público y más dinero. Pero el reparto no está siendo equivalente: el cheque se distribuye entre muy pocas direcciones. TechCrunch cita un estudio de la Universidad de Tejas y Chitika que demuestra que los 50.000 ‘blogs’ más populares generaron el año pasado unos 500 millones de dólares. La cifra es altísima, pero el reparto es peculiar. De esa factura el 20% se lo han embolsado apenas un 1% de las bitácoras. La relación habitual de 80/20 no se respeta en la blogosfera, un universo financiero en el que el 5% de los editores se embolsan la mitad de los ingresos y en el que el 15% de los blogs más populares concentran el 90% de la caja total. El estudio es muy mejorable pero deja clara una tendencia: el modelo de negocio que se está instaurando favorece a un número muy limitado de bitácoras en detrimento de la enorme población de ‘blogs’. Por ahora seguimos en plena ola, pero pasada la euforia lo más normal es que el crecimiento empiece a moderarse, el dinero mejore sus cauces y muchos se queden en el camino. [...]
August 2nd, 2007 at 6:44 pm
This is interesting. If you look at the study, the top 1% made $100 million between them, which is £2 million each. Blogging is getting to be really serious business.
August 2nd, 2007 at 6:55 pm
[...] Chitika and University of Texas made a study that estimates a $500 million revenue for the top 50k blogs in 2006.read more | digg story [...]
August 2nd, 2007 at 7:01 pm
[...] Chitika and University of Texas made a study that estimates a $500 million revenue for the top 50k blogs in 2006. Can an Urban Planning blog be self-sustainable by blog income? [...]
August 2nd, 2007 at 7:11 pm
Wow, apparently blogs will (or might already) outnumber people, so the competition will be pretty tough. People will expect incredible things…
August 2nd, 2007 at 7:45 pm
It would be interesting to see what percentage of the $500 million the top 1,000 captures.
August 2nd, 2007 at 8:20 pm
[...] A Chitika “Blog Dollars†Study says 500 Million (tags: blogging advertising chitika blogdollarstudy blog revenue) [...]
August 2nd, 2007 at 10:11 pm
Whats even more amazing is that the top 15% accounted for 90% of the revenue. Ugh… if only I could get somewhere close to there.
August 3rd, 2007 at 6:51 am
Providers you have famous web site & good contents :)
August 3rd, 2007 at 11:21 am
[...] A cool study by Chitika showing how the top 50,000 blogs made about $500,000,000 last year, very nice! More info over at TechCrunch. [...]
August 3rd, 2007 at 11:41 am
[...] Sin embargo, parece que los blogs sà que son rentables, o al menos eso es lo que ha asegurado la empresa Chitika en su estudio “Blog Dollarsâ€. Según este análisis, cada vez son más las empresas que pagan a usuarios por escribir en blogs, y aquellos que tienen un mayor número de visitas son capaces de obtener suculentos beneficios. De hecho, el informe asegura que los 50 blogs más visitados del pasado año consiguieron en total más de 500 millones de dólares, una cifra bastante interesante teniendo en cuenta que este mercado acaba de ponerse prácticamente en marcha. [...]
August 3rd, 2007 at 1:47 pm
And here I thought getting a site to help pay for art supplies was exciting. If it really is possible to make a living from a blog - then I’m in. A good place to start might be here:
http://www.thirtydaychallenge.com/
or here:
http://www.selfmademinds.com
maybe I should offer some of the digital work for sale to help get the ball rolling:
http://www.draw2mind.com
August 3rd, 2007 at 7:39 pm
Interesting figures, I’ve seen a lot of numbers for blogs and I started my ascension to the top, :). It’s not easy and definitely not for an individual joining the field late. If you can carve out an untapped market for yourself, the sky is the limit. My market is highly competitive and you can forget adsense revenue for some topics, it’s a joke even with a fair amount of traffic coming in.
You can find me blogging on politics at the White Houser site. I can see the lucrative potential of such ventures, but they really do require enormous amounts of energy, patience, creativity, and ambition. If you can’t pour all of those into a project with regularity, best look somewhere else.
Of course, sometimes being the first or having a truly unique idea or ideas will be enough to make a buck or two, but that too requires some brains and follow through.
Good luck everyone, see ya at the top in a few years!
August 4th, 2007 at 6:41 am
That’s the power of blog.
Unfortunately many people still don’t know how to use it.
August 4th, 2007 at 7:22 am
[...] Parece que os blogs são mesmo um negócio para ganhar um bom dinheiro. Pelo menos é o que mostra o estudo “Blog Dollars“, da empresa Chitika, em parceria com a Univerisdade do Texas. [...]
August 4th, 2007 at 10:39 am
[...] Sin embargo, parece que los blogs sà que son rentables, o al menos eso es lo que ha asegurado la empresa Chitika en su estudio “Blog Dollarsâ€. Según este análisis, cada vez son más las empresas que pagan a usuarios por escribir en blogs, y aquellos que tienen un mayor número de visitas son capaces de obtener suculentos beneficios. De hecho, el informe asegura que los 50 blogs más visitados del pasado año. [...]
August 6th, 2007 at 11:43 am
[...] read more | digg story Posted by computerszone Filed in [...]
August 6th, 2007 at 11:43 am
[...] read more | digg story Posted by computerszone Filed in [...]
August 6th, 2007 at 4:33 pm
[...] Chitika Blog Dollars Study (PDF): $500 million has been generated within the top 50k blogs in 2006 [...]
August 8th, 2007 at 1:59 am
[...] A new study published by Chitika asserts that the top 50,000 blogs (according to Technorati rank) earn $500,000,000 a year. The study also states that the top 1% of those blogs earn 20% of the pie. That’s a whopping $200,000 a year per blog! [...]
August 11th, 2007 at 9:51 am
[...] read more | digg story [...]
August 24th, 2007 at 5:10 pm
[...] Last week when we told you Chitika made it possible for users to put Chitika | eMiniMalls within the pages of your Facebook applications, we were curious to how many of our readers even knew how to develop a Facebook application and whether they even cared for it at all. Well so far it seems 52% of our readers are unsure of how to develop a Facebook application and 39% of you have! [...]
August 29th, 2007 at 10:02 pm
[...] - “A Chitika Blog Dollars Study says 500 Million!” Chitika teamed up with the University of Texas for the first ever study estimating the revenue in the blogosphere. This study may have grabbed the interest of Tech Crunch but was it enough to sway everyone? The good news is this study was the first of many others that will consist of findings from richer data. So stay tuned… [...]
August 30th, 2007 at 3:26 am
[...] Una settimana fa, l’Università del Texas e Chitika (società che si occupa di pubblicità contestuale focalizzata ai blog) han reso noti i risultati di una ricerca denominata “Blog Dollars“; i dati sono riassumibili in questa immagine:In pratica, da una elaborazione basata sugli oltre 12.000 blog facenti parte del proprio network, Chitika ha concluso che, nel corso del 2006, i top 50.000 blog hanno generato revenue per 500 milioni di dollari. [...]
October 28th, 2007 at 3:24 pm
[...] Max Fraad Wolff wrote an interesting post today on A Chitika “Blog Dollars†Study says 500 MillionHere’s a quick excerpt [...]
October 31st, 2007 at 12:21 pm
[...] read more | digg story [...]
November 12th, 2007 at 7:43 am
[...] Parece que os blogs são mesmo um negócio para ganhar um bom dinheiro. Pelo menos é o que mostra o estudo “Blog Dollars“, da empresa Chitika, em parceria com a Universidade do Texas. [...]
January 16th, 2008 at 12:57 pm
Blogs are really a money oportunity. For Bloggers and for Advertising companies, off course…
February 8th, 2008 at 4:07 pm
[...] 50 blogs ganharam mais de US$ 500 milhões em 2006 Parece que os blogs são mesmo um negócio para ganhar um bom dinheiro. Pelo menos é o que mostra o estudo “Blog Dollars“, da empresa Chitika, em parceria com a Universidade do Texas. [...]
April 17th, 2008 at 9:26 am
[...] I counted 171 words starting with Filehostfactory and ending with “your own site.” Out of those words, 34 are being sold as Chitika ads. That is 20% of your content being sold to advertisers. Wow! And it doesn’t make reading it any easier either. [...]
May 4th, 2008 at 9:38 am
[...] A Chitika Blog Dollars Study says 500 Million! [...]
May 19th, 2008 at 12:05 pm
[...] with “your possess site.” Out of those words, 34 are existence oversubscribed as Chitika ads. That is 20% of your noesis existence oversubscribed to advertisers. Wow! And it doesn’t [...]
May 21st, 2008 at 1:08 pm
[...] and ending with “your possess site.” Out of those words, 34 are existence sold as Chitika ads. That is 20% of your noesis existence sold to advertisers. Wow! And it doesn’t make datum [...]
May 21st, 2008 at 5:07 pm
[...] and ending with “your possess site.” Out of those words, 34 are existence sold as Chitika ads. That is 20% of your noesis existence sold to advertisers. Wow! And it doesn’t make datum [...]