eMiniMalls update - your votes about the style changes

November 13th, 2007

2 comments

Posted in: eMiniMalls

Your thoughts are in; looks like the votes are 50/50 regarding the new rounded-edge style of the eMiniMalls unit. Half of you prefer the classic square edge and the other half like the new rounded style.

When it comes to changing the style of an ad unit, your main concern seems to be whether or not it will mesh well with the layout of your page. If your page has “box-style” content, the square eMiniMalls unit would look best and vice-versa.

So how do you cater to everyone? Simply give a choice of style - we will be working on this feature in the future for our publishers. What we are focusing on now is cleaning up the look of the current style to look better on your pages.

This is also very important so that your Chitika eMiniMalls units will achieve even more exposure on your pages.

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2 Responses to “ eMiniMalls update - your votes about the style changes ”

1. 
   Colin Says:
   November 15th, 2007 at 10:18 am

   Hey Karla,

   Are there any plans to have the actual image clickable in the single product units? I think when people see a small image like that, they naturally want click it, but having only the link text clickable makes it confusing.

   Thanks!

2. 
   Chitika Says:
   November 15th, 2007 at 10:57 am

   Hey Colin,

   Good question. We actually turn this on for publishers that convert well.

   For those who drive good conversions- we want to drive more clicks (which is good for the publisher and good for the advertiser/merchant).

   By “conversion” we mean: Do the clicks that are coming along result in people buying that product? We like to see at least 1-2% of the clicks converting to sales (depending on category).

   BTW- Love your site, blonde is better :) I just may add that application.

   -Karla

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