Check your Linx; better targeting & more to come

December 6th, 2007

6 comments

Posted in: PPC Ad Units

Linx is out! I know you all know this already, but I still don’t believe it. Three weeks and over 300 publishers later, there are still many improvements that are being pushed out, and many really cool changes that will come down in the not-so-distant future. Here are some of the improvements that have come out in the past week or so:

• Default include classes: No more need to specify, unless you really want to.
• Better keyword targeting: This will be improved in the future as Linx figures out how keywords performed.
• Increased ad pool so that more keyword can have higher-quality ads.

“Improved relevancy? You be the judge. (Source)“

Each of these have had tremendous impacts on the performance of Linx, and there is a nontrivial list of things to keep working us busy and the product performing even better.

Linx has a lot of really cool features to it, but most (if not all) people probably don’t know what the coolest ones are. You might have noticed, but we designed Linx to be *fast*. What does that mean? With many in-text ads, the browser itself has to look around for the keyword. With our system— if you use HTML classes —our servers tell the client exactly where the keyword is on the page (or at least as close as it can).

Our servers work very hard to download your pages and give the right information to your browser via JavaScript to display ads. When a person puts their mouse cursor over a keyword, the ads will come up almost instantaneously.

The main price to pay for this is that we need to work extra hard to ensure that all the pages in the world can be understood by our server. We have been in the process of working through all pages that call us. If you happened to try Linx and saw no keywords highlight, trust us— we know, and are working to fix it. (You may even get an email saying that we personally ensured your site works.)

That’s it for now. If you have any more comments or suggestions for Linx, please let us know! We are definitely open to change things to fit everyone’s needs.

About Chitika | Linx

6 Responses to “Check your Linx; better targeting & more to come”

1. Fred Zelders Says:
   December 7th, 2007 at 8:31 am

   It looked to me that there were some technical issues yesterday and the day before yesterday?
   Are they solved now?

2. The Chitika Blog » Blog Archive » Let eMiniMalls do your dirt work -A Publisher Tip Says:
   December 7th, 2007 at 3:08 pm

   […] This actually worked for me quite well when Chitika Linx was in very early beta and their contextual spider truly sucked. I just switched to the non-contextual mode and copy/pasted to custom field the words from my blog post, to be highlighted as Linx. But I haven’t tried this after recent Linx changes so I’m not sure how that will work today. […]

3. Mike Says:
   December 8th, 2007 at 3:23 pm

   Fred,

   You should be all set. If you have any more questions, feel free to email our technical support or post on the forum. Thanks for the note!

4. lutfiallail Says:
   December 22nd, 2007 at 12:21 pm

   I have try linx before but it didn’t show ads, now i will try a new one.
   May i use linx together with another in-text ads ?

5. Michael Axiak Says:
   January 7th, 2008 at 10:48 am

   Hi Lutfillail,

   I’m sorry to hear the ads didn’t show. If the problem still persists, please feel free to make a ticket or post on the forum with more detailed information.

   And yes, we don’t mind if you use Chitika | Linx with other in-text ads, so long as they don’t have exclusivity rules.

   Regards.

6. bb Says:
   January 23rd, 2008 at 5:38 am

   why my site no has linx ?
   zinklao.com

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