Chitika Pulse - Gaming Brand Buzz

January 28th, 2008

3 comments

Posted in: Chitika | Pulse

Do expensive corporate branding efforts and promotions, such Microsoft’s 2008 Xbox initiatives, influence gaming brand preference among consumers?

Demand for gaming hardware and software has been consistently high on Chitika’s network as of late.

Surprisingly, Sony—not Microsoft—dominates as the most popular overall gaming brand on Chitika’s network (representing gaming hardware and software collectively). The Sony brand accounts for 45% of the relative top thirteen gaming products ranked on Chitika’s network in the past week. Microsoft’s Xbox 360 comes in as second most popular brand, representing 28.07% of the relative top five.

Chitika’s system does however report Microsoft to be number one among online consumers when it comes to gaming software. Call of Duty 4: Modern Warefare, Halo 3, and Rainbow Six : Vegas, constitute 46.32% of the relative top eight gaming software products ranked.

Chitika’s online consumers also favor the Sony brand when it comes to gaming hardware (consoles and accessories). Sony’s Playstation PSP, Playstation 40 GB, Playstation 80 GB, and MSX-M2GN 2GH Memory Stick Duo Pro account for 71.93% of the relative top-five gaming hardware products ranked on Chitika’s network over the past week.

Read more pulse…

By Tessa Rudd, Account Executive - Advertising Media Division

3 Responses to “ Chitika Pulse - Gaming Brand Buzz ”

1. 
   Boris Lindinger Says:
   February 12th, 2008 at 6:27 am

   Very interesting numbers!

   Thank you for the update, and I do some split-testing on both Sony and Microsoft.

2. 
   The Chitika Blog » Blog Archive » Without His Brand, Obama is Just Another Man Says:
   February 26th, 2008 at 9:54 am

   [...] Chitika | Pulse first looked into gaming brand buzz this January, following Microsoft’s pro-Xbox 360 presentation at CES International 2008. Recently, however, there has been substantial buzz surrounding Warner Bros., and retailer Wal-Mart’s decisions to phase out HD DVD in favor for Blue-ray disc technology. [...]

3. 
   John Taylor Says:
   April 23rd, 2009 at 6:30 pm

   Interesting blog post. What would you say was the most important marketing factor?

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