Advertisers Do The Super Bowl Shuffle

February 5th, 2008

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By: Karla Escolas

“A sucker for anything funny”

The votes are in for everyone’s favorite Super Bowl commercial, and although most people favored the Budweiser Clydesdale as America’s favorite underdog, everyone seems to agree that most commercials relied solely on the “wow” factor to get everyone’s attention.

Last week I discussed ABC’s successful attempt to direct viewers to the web; now, you would think that after spending millions of dollars for ad space during the Super Bowl more than 6% would have also attempted to direct viewers online. They also did not connect the ad to their brand pages on social networks like Facebook. Most advertisers instead invested in search advertising.

My choice for the best Super Bowl commercial was not only funny, but it made a very important point: even the smallest flaw can derail what you are trying to accomplish, big or small. This is something Chitika believes in when publishers are deciding how to monetize the traffic to their pages. Chitika gives you full customization control so nothing gets in the way of earning your potential revenue; if you are not in charge of the ad products on your pages, you may be missing out on a chance to cater to your audience.