Chitika | Pulse: Excitment for Corporate Branding in Web 2.0

February 11th, 2008

3 comments

Posted in: Chitika | Pulse

Leading up to the launch of Chitika | VBU, we issued a survey to discern how our online publishers feel about integrating video ads into their interactive media plan. Out of those polled, 77% reported to be “very, very interested” in online video ad units, 13% were unsure, and 10% indicated they would not use video ads at this point.

Viral branding opportunities, such as online video ads, ensure good news for publishers and online marketers alike; branding endeavors in Web 2.0 are predicted to drive major increases in online ad spending. In fact, IAB reports that online video ad spending will quadruple in five years. In 2007 rich media and video advertising accounted for roughly $1.5 billion in online ad spending, accounting for a total 9% of overall online ad spending. By 2011, video ad spending is projected to grow to $6.2 billion, accounting for 17% of overall online ad spending.

Powerful branding yields impressive new revenue streams for eCommerce in Web 2.0 and Chitika is thrilled to be on the forefront of this excitement.

Read more Chitika | Pulse

By Tessa Rudd, Strategic Partnerships Coordinator – Advertising Media Division

3 Responses to “ Chitika | Pulse: Excitment for Corporate Branding in Web 2.0 ”

1. 
   Quang Says:
   February 11th, 2008 at 3:44 pm

   Hey cool VBU’s! More like the Video Ad Unit eh? Keep up the good work guys!

2. 
   The Chitika Blog » Blog Archive » A data analysis medium for the online marketing industry, are you missing out? Says:
   February 13th, 2008 at 4:00 pm

   [...] This week’s Pulse: Excitement for Corporate Branding in Web 2.0 “Viral branding opportunities, such as online video ads, ensure good news for publishers and online marketers alike; branding endeavors in Web 2.0 are predicted to drive major increases in online ad spending.” Read More [...]

3. 
   Rolando N. Relyea Says:
   March 15th, 2009 at 3:03 am

   Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i’m not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look. :) Thanks!

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