Chitika | Pulse: eTailers Increase New Web Branding in 2008

February 19th, 2008

2 comments

Posted in: Chitika | Pulse

I recently returned from eTail 2008, America’s largest retail event; this seemed to be the perfect opportunity to survey big brands, and discern current and future interest in advertising (branding) in the new web (blogs and social media).

Out of the eTail attendees Chitika surveyed, 59% currently advertise in the new web. The 59% who currently advertise also plan to increase their new web ad spending in 2008. The 29% surveyed who do not currently advertise in the new web, importantly, plan on doing so in 2008. A mere 12% report that they currently do not advertise in the new web, and do not have plans to do so in 2008.

Our survey brings good news for consumer electronic oriented publishers and marketers. All attendees representing consumer electronic brands, comprising 67% of total attendees surveyed, notably, report plans to increase new web advertising budgets in 2008. Furthermore, our survey finds that consumer electronics is the dominant category currently branded/advertised on the new web.

Read more of this Chitika | Pulse.

By Tessa Rudd, Strategic Partnerships Coordinator – Advertising Media Division

2 Responses to “ Chitika | Pulse: eTailers Increase New Web Branding in 2008 ”

1. 
   Engineer Says:
   March 18th, 2009 at 2:45 pm

   Haha ^^ nice, is there a section to follow the RSS feed

2. 
   IncreaseYourCustomers Says:
   March 2nd, 2010 at 11:22 pm

   Amazing post! I loved how informative it was, keep them coming! Cheers!

Leave a Reply

Name (required)

Mail (will not be published) (required)

Website

Notify me of followup comments via e-mail

The Chitika Blog uses Gravatar avatars to give a face to your comments, don't have one? Get a Gravatar!