Chitika Graphic ads make way for CPC & CPM

March 10th, 2008

Posted in: Front Page News, Inside Chitika

The power of brand advertising in the blogosphere makes way for more revenue options for your website. The days of considering user-generated content a marshland are gone because advertisers are not only looking at this as a channel for direct marketing (CPC) they are now leaning on the blogosphere to reach out to consumers and their brand advertising dollars (CPC) are following them. As a leader in this space we are barging ahead, bringing new products and services that best help our advertisers arrange these efforts that connect our publishers to more revenue-generating options.

CPM+CPC revenue
Last year we introduced CPM & CPC based advertising to our Premium Publishers, and now we are offering this combination to all our publishers. This new graphic ads service has one goal: maximize your revenue. The Chitika ad on your page will display a relevant and targeted banner/graphic ad on your page only when it makes sense - when it will earn you more revenue.

How it works
Graphic ads will pay per impression (CPM) and will be shown only when they can earn you more revenue than a CPC-based ad. Our ad targeting system will intelligently find and display relevant graphic (CPM) ads for your pages when appropriate.

Quick Q & A

When will I start seeing CPM + CPC ads on my website?
We are planning on rolling this out at the end of the month.

Will I be able to track my CPM revenue?
Yes. Your reports will be updated to display CPC and CPM revenue separately.

Will I be able to opt-out of the graphic (CPM) ad program?
Yes. You will be given the option to opt-out before the service releases.

We are very excited about brand advertising dollars rolling into the blogosphere. Check out some of the buzz already generated around this:

Chitika Launches Viral Branding Units: VBU Can Comment, Share and Rate

Chitika Launches Ad Unit with Live-In Social Features

Chitika Injects Video, Social to Ads

Chitika launches Viral Branding Unit for video advertising

Chitika Launches VBU: Rich Media, Video Widget

18 people had something to say.Go ahead, Say Something

18 Responses to “Chitika Graphic ads make way for CPC & CPM”

Akmal Rizali Says:
March 13th, 2008 at 9:14 am
wooow.. I Like this Post..

I think i can generate my revenue.. Thanks Chitika..
Apple Notebook Says:
March 15th, 2008 at 9:52 am
Chitika is looking better and better with all these new things coming out. Very excited to hear this.
epang Says:
March 16th, 2008 at 5:39 am
I am very glad to hear this and ready to apply. I have tried chitika for a month and realized that Chitika is very good. And you are developing very fast in both quality and quantity.
A-MED Says:
March 16th, 2008 at 4:11 pm
This sounds real good!

Chitika has always been a superb revenue advertising service for guys trying to make some change off of their hardwork on their blog!

Thanks!
Fashionprincess Says:
March 16th, 2008 at 11:51 pm
Yea i’m so excited to here this
The Chitika Blog » Blog Archive » New CPM Graphic Ads are coming! Says:
March 19th, 2008 at 4:50 pm
[…] The feedback we received after announcing the upcoming CPM Chitika Graphic Ads Revenue Optimization Service was excellent. Publishers are very excited about Chitika offering more revenue-generating options for their website(s) and we are happy to be able to offer our publishers so many revenue choices. […]
Cedric Says:
March 20th, 2008 at 9:48 am
i think this function will be superb in the future!
Cellphone Riviews Says:
March 28th, 2008 at 8:58 pm
I signed up Chitika several days ago, it’s an amazing cpc ad for my niche blog. Thanks guys
Yolanda Says:
April 11th, 2008 at 11:13 am
yea it’s an amazing cpc ads for my blog to generate revenue… more…
bob e Says:
April 15th, 2008 at 6:08 pm
I have been a loyal Chitika customer for 2 years and have always been amazed by the quality of service provided. Love the related links too!~
Chitika Add Interactive Premium Listing Ads Into the Mix Says:
April 15th, 2008 at 6:38 pm
[…] The announced it back in March here and here: “This new graphic ads service has one goal: maximize your revenue. The Chitika ad on your page will display a relevant and targeted banner/graphic ad on your page only when it makes sense - when it will earn you more revenue. […]
Chitika Add Interactive Premium Listing Ads Into the Mix | Web 3.0 Technology.com Says:
April 15th, 2008 at 10:56 pm
[…] Posted on 15 April 2008 by Darren Rowse Here’s a piece of news that slipped through without me noticing while I was traveling last month - Chitika have announce a program to serve ‘graphic ads’ in your Chitika ad units when they feel that a CPM would earn you more than a CPC ad. The announced it back in March here and here: “This new graphic ads service has one goal: maximize your revenue. The Chitika ad on your page will display a relevant and targeted banner/graphic ad on your page only when it makes sense - when it will earn you more revenue. Graphic ads will pay per impression (CPM) and will be shown only when they can earn you more revenue than a CPC-based ad. Our ad targeting system will intelligently find and display relevant graphic (CPM) ads for your pages when appropriate.” I wouldn’t mind seeing these ads in action before I pass comment on them. For me it’ll all come down to the relevancy of ads as to whether I’d opt out of this program (they are giving publishers a choice to opt out). While the ads will definitely increase revenue on pages that are not generating clicks if the ads are ugly/irrelevant then they could hurt the look and feel of the page and reader experience. Also today I received an email from Chitika announcing another ad unit - Interactive Premium Listing ads. Here’s how they look: These ad units are not focused upon any one specific product and Chitika say that they work best when you ‘have mostly US traffic and are looking for a Chitika ad unit that is NOT product centric!’ Once again - these ads are going to be rotated in through all publishers ad units when Chitika feel that this ad unit will pay more than regular ad units. The exception is when you opt out of the program. What is displayed in the ads seems to be dependent upon what a reader searched for in a search engine when arriving on your site - so in a sense the are still targeted/contextually relevant but to the search terms of your reader and not necessarily your content. It’s a good concept and one to watch to see how they perform. Not yet a Chitika Publisher? Sign Up here. […]
duke Says:
April 18th, 2008 at 7:50 pm
this is better than adsense, chitika ROCKS!
ProjectControlPanel.com » Chitika Add Interactive Premium Listing Ads Into the Mix Says:
April 19th, 2008 at 1:23 am
[…] The announced it back in March here this is the and word here: “This new graphic ads service has one goal: maximize your revenue. The Chitika ad on your page will display a relevant this is the and word targeted banner/graphic ad on your page only when it makes sense - when it will earn you more revenue. […]
yuvarlak.net » Blog Archive » Chitika Add Interactive Premium Listing Ads Into the Mix Says:
April 19th, 2008 at 1:10 pm
[…] The announced it back in March here and here: “This new graphic ads service has one goal: maximize your revenue. The Chitika ad on your page will display a relevant and targeted banner/graphic ad on your page only when it makes sense - when it will earn you more revenue. […]
mens fashions Says:
April 29th, 2008 at 11:18 am
I just signed with Chitika last week. they seem to have some very nice programs.
manung36 Says:
April 30th, 2008 at 10:00 pm
i was register less than 3 weeks, and now earnings higher than adsense. bravo chitika. god bless you!
jatt Says:
May 13th, 2008 at 8:44 am
I just love the new features, however it has been a long time since i put my chitika ads on my blog. Hope this will be helpful..