Chitika Graphic ads make way for CPC & CPM

March 10th, 2008

30 comments

Posted in: Front Page News, Inside Chitika

The power of brand advertising in the blogosphere makes way for more revenue options for your website. The days of considering user-generated content a marshland are gone because advertisers are not only looking at this as a channel for direct marketing (CPC) they are now leaning on the blogosphere to reach out to consumers and their brand advertising dollars (CPC) are following them. As a leader in this space we are barging ahead, bringing new products and services that best help our advertisers arrange these efforts that connect our publishers to more revenue-generating options.

CPM+CPC revenue
Last year we introduced CPM & CPC based advertising to our Premium Publishers, and now we are offering this combination to all our publishers. This new graphic ads service has one goal: maximize your revenue. The Chitika ad on your page will display a relevant and targeted banner/graphic ad on your page only when it makes sense – when it will earn you more revenue.

How it works
Graphic ads will pay per impression (CPM) and will be shown only when they can earn you more revenue than a CPC-based ad. Our ad targeting system will intelligently find and display relevant graphic (CPM) ads for your pages when appropriate.

Quick Q & A

When will I start seeing CPM + CPC ads on my website?
We are planning on rolling this out at the end of the month.

Will I be able to track my CPM revenue?
Yes. Your reports will be updated to display CPC and CPM revenue separately.

Will I be able to opt-out of the graphic (CPM) ad program?
Yes. You will be given the option to opt-out before the service releases.

We are very excited about brand advertising dollars rolling into the blogosphere. Check out some of the buzz already generated around this:

Chitika Launches Viral Branding Units: VBU Can Comment, Share and Rate

Chitika Launches Ad Unit with Live-In Social Features

Chitika Injects Video, Social to Ads

Chitika launches Viral Branding Unit for video advertising

Chitika Launches VBU: Rich Media, Video Widget

About the Author: Karla Escolas is part of the CRM/Marketing team here at Chitika Inc. She also specializes in working one-on-one with publishers using simple optimization techniques to increase their revenue. Follow her on Twitter @KarlaChitika to find out more.

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30 Responses to “ Chitika Graphic ads make way for CPC & CPM ”

Akmal Rizali Says:
March 13th, 2008 at 9:14 am
wooow.. I Like this Post..

I think i can generate my revenue.. Thanks Chitika..
Apple Notebook Says:
March 15th, 2008 at 9:52 am
Chitika is looking better and better with all these new things coming out. Very excited to hear this.
epang Says:
March 16th, 2008 at 5:39 am
I am very glad to hear this and ready to apply. I have tried chitika for a month and realized that Chitika is very good. And you are developing very fast in both quality and quantity.
A-MED Says:
March 16th, 2008 at 4:11 pm
This sounds real good!

Chitika has always been a superb revenue advertising service for guys trying to make some change off of their hardwork on their blog!

Thanks!
Fashionprincess Says:
March 16th, 2008 at 11:51 pm
Yea i’m so excited to here this
The Chitika Blog » Blog Archive » New CPM Graphic Ads are coming! Says:
March 19th, 2008 at 4:50 pm
[...] The feedback we received after announcing the upcoming CPM Chitika Graphic Ads Revenue Optimization Service was excellent. Publishers are very excited about Chitika offering more revenue-generating options for their website(s) and we are happy to be able to offer our publishers so many revenue choices. [...]
Cedric Says:
March 20th, 2008 at 9:48 am
i think this function will be superb in the future!
Cellphone Riviews Says:
March 28th, 2008 at 8:58 pm
I signed up Chitika several days ago, it’s an amazing cpc ad for my niche blog. Thanks guys
Yolanda Says:
April 11th, 2008 at 11:13 am
yea it’s an amazing cpc ads for my blog to generate revenue… more…
bob e Says:
April 15th, 2008 at 6:08 pm
I have been a loyal Chitika customer for 2 years and have always been amazed by the quality of service provided. Love the related links too!~
Chitika Add Interactive Premium Listing Ads Into the Mix Says:
April 15th, 2008 at 6:38 pm
[...] The announced it back in March here and here: “This new graphic ads service has one goal: maximize your revenue. The Chitika ad on your page will display a relevant and targeted banner/graphic ad on your page only when it makes sense – when it will earn you more revenue. [...]
Chitika Add Interactive Premium Listing Ads Into the Mix | Web 3.0 Technology.com Says:
April 15th, 2008 at 10:56 pm
[...] Posted on 15 April 2008 by Darren Rowse Here’s a piece of news that slipped through without me noticing while I was traveling last month – Chitika have announce a program to serve ‘graphic ads’ in your Chitika ad units when they feel that a CPM would earn you more than a CPC ad. The announced it back in March here and here: “This new graphic ads service has one goal: maximize your revenue. The Chitika ad on your page will display a relevant and targeted banner/graphic ad on your page only when it makes sense – when it will earn you more revenue. Graphic ads will pay per impression (CPM) and will be shown only when they can earn you more revenue than a CPC-based ad. Our ad targeting system will intelligently find and display relevant graphic (CPM) ads for your pages when appropriate.” I wouldn’t mind seeing these ads in action before I pass comment on them. For me it’ll all come down to the relevancy of ads as to whether I’d opt out of this program (they are giving publishers a choice to opt out). While the ads will definitely increase revenue on pages that are not generating clicks if the ads are ugly/irrelevant then they could hurt the look and feel of the page and reader experience. Also today I received an email from Chitika announcing another ad unit – Interactive Premium Listing ads. Here’s how they look: These ad units are not focused upon any one specific product and Chitika say that they work best when you ‘have mostly US traffic and are looking for a Chitika ad unit that is NOT product centric!’ Once again – these ads are going to be rotated in through all publishers ad units when Chitika feel that this ad unit will pay more than regular ad units. The exception is when you opt out of the program. What is displayed in the ads seems to be dependent upon what a reader searched for in a search engine when arriving on your site – so in a sense the are still targeted/contextually relevant but to the search terms of your reader and not necessarily your content. It’s a good concept and one to watch to see how they perform. Not yet a Chitika Publisher? Sign Up here. [...]
duke Says:
April 18th, 2008 at 7:50 pm
this is better than adsense, chitika ROCKS!
ProjectControlPanel.com » Chitika Add Interactive Premium Listing Ads Into the Mix Says:
April 19th, 2008 at 1:23 am
[...] The announced it back in March here this is the and word here: “This new graphic ads service has one goal: maximize your revenue. The Chitika ad on your page will display a relevant this is the and word targeted banner/graphic ad on your page only when it makes sense – when it will earn you more revenue. [...]
yuvarlak.net » Blog Archive » Chitika Add Interactive Premium Listing Ads Into the Mix Says:
April 19th, 2008 at 1:10 pm
[...] The announced it back in March here and here: “This new graphic ads service has one goal: maximize your revenue. The Chitika ad on your page will display a relevant and targeted banner/graphic ad on your page only when it makes sense – when it will earn you more revenue. [...]
mens fashions Says:
April 29th, 2008 at 11:18 am
I just signed with Chitika last week. they seem to have some very nice programs.
manung36 Says:
April 30th, 2008 at 10:00 pm
i was register less than 3 weeks, and now earnings higher than adsense. bravo chitika. god bless you!
jatt Says:
May 13th, 2008 at 8:44 am
I just love the new features, however it has been a long time since i put my chitika ads on my blog. Hope this will be helpful..
ElectroGeek Says:
May 28th, 2008 at 3:41 pm
It’s a nice ad unit but I would like to see the CPC payout on the Linx unit increase. My last linx clicks were at .11. The CTR for Linx has also been higher than any other ad units so any any improvement in CPC would be great!
Vijay Mathur Says:
October 10th, 2008 at 4:27 am
I’ve put the Chitika Premium ad on my highest traffic page, home page, but I rarely see the matching reward. In the whole of the month my earning is a paltry $0.14. In the same period with multicorner Google ads on differene pages I earned over $100 !!
I think chitika has to be more liberal and should try to show ads beyond a geographical region.
webnatin Says:
December 22nd, 2008 at 9:26 pm
just like vm i dont’n earn much.
Professional Lab Says:
December 23rd, 2008 at 12:04 pm
Well… I like this google alernative.
Although need more good ppc rate!
Dewi Says:
January 20th, 2009 at 1:55 am
Im like CPM from chitika
Mezanul Says:
March 14th, 2009 at 10:54 am
I signed up three days ago, hope to earn some, nice adsense alternative, but will be great if it becomes available to the globally! Chitika is great!
Saif Says:
March 14th, 2009 at 11:45 am
Graphic ad units has stopped or what??i cant find them on “get other codes “..there are only Premium and whitespaceads
toufan Says:
March 15th, 2009 at 9:58 pm
i’m the new member of Chitika ads, Really nice to be here …
Tony Beach Says:
April 20th, 2009 at 12:46 pm
Great to partner with Chikita….looks like this could become very profitable in the long wrong!
Tony Beach
Thank you, thank you, thank you!
With over 1/2 billion contacts now at my Top 4 Social Networks I see lots of potential..How about you?
ronjon Says:
August 11th, 2009 at 9:47 pm
Hey everyone, I just signed on today, and I must say, after all that I finally read, I am very impressed to say the least. It sure looks like whoever is behind the wheel, knows what they are doing, and I am looking forward to going to the bank! Have a good one, Ronjon
Anto Says:
September 22nd, 2009 at 5:25 am
Chitika support CPM? owh nice.thanks you.
Sarah Says:
February 3rd, 2010 at 10:03 am
Hi, thanks for sharing the great information and resources by this helpful post, i found this blog while searching on Internet. Sarah