Got Questions? (866) 441-7203

Live customer support. M-F 9am-5pm EST

Chitika's Recent Awards

Red Herring Global Top 100 Winner
Red Herring Global Top 100 Winner
Top 100 Private Companies in the Northeast
Top 100 Private Companies in Northeast
Chitika Named Best of Inc.
Chitika Named Best of Inc.
Most Innovative Technology Finalist
Most Innovative Technology Finalist  
 

Chitika | Pulse: Efluencers Kick-Start c2c Brand Marketing

March 11th, 2008
Be the first to comment!

A recent comScore report indicates that heavy users of blogs, “heavy bloggers”, are significantly more likely to consume content across a range of categories on the web, particularly in the areas of politics, news, and entertainment. The report defines heavy bloggers as 20 percent of blog visitors; more importantly, this group accounts for 84 percent of the overall time spent on blog sites.
2
*data cited; comScore, 2008.

Jack Flanagan, executive vice president of comScore, describes the ‘heavy blogger’ demographic, as a “highly informed, tech savvy, and entertainment-oriented consumer segment [which] is consistent with the profile of an ‘influencer,’ which is of course a particularly attractive audience to reach.”

Are you a heavy blogger? Read more about how powerful bloggers efluence c2c marketing in Chitika | Pulse, issue X.

By Tessa Rudd, Strategic Partnerships Coordinator - Advertising Media Division

About the Author: Karla Escolas is part of the CRM/Marketing team here at Chitika Inc. She also specializes in working one-on-one with publishers using simple optimization techniques to increase their revenue. Follow her on Twitter @KarlaChitika to find out more.
 
 
 

Leave a Reply

The Chitika Blog uses Gravatar avatars to give a face to your comments, don't have one? Get a Gravatar!

 
 
  

Subscribe to Chitika

 Subscribe via RSSSubscribe via RSS

 

 Subscribe via EmailSubscribe via Email

 
  
 
Video: How Chitika Premium Works to Make Money Online
 
 
  

Free eBook by Chitika

Chitika Blog Bash: Experts Badge

  
 
 
  

Publisher Success Story


"I've noticed a 300% increase in revenue..."
Read More

  
 
 
  

Chitika on Twitter

Chitika Twitter