Chitika RPU Placement & Customization

March 11th, 2008

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By: Karla Escolas

Now that the Chitika Related Product Unit (RPU) is available to all Chitika publishers you may be asking yourself “Can I use the RPU with other Chitika ad units on my pages?”

The answer is yes; we actually encourage this because many of our Premium Publishers (who have been using the RPU for over a year now) have seen their revenue increase when they combine the RPU with other ad units like Chitika | eMiniMalls. Publishers are finding that placing an eMiniMalls unit followed by the RPU actually work great together:

Chitika publishers have also found that once they blended their RPU ad unit to match the look, color or fonts used on their website, it performed much better than non-customized RPUs. The RPU can be customized to match the EXACT look and feel of your site by modifying the RPU CSS.

About the Author: Karla Escolas is part of the CRM/Marketing team here at Chitika Inc. She also specializes in working one-on-one with publishers using simple optimization techniques to increase their revenue. Follow her on Twitter @KarlaChitika to find out more.