Technology meets Madison Avenue

March 18th, 2008

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Posted in: Front Page News, Inside Chitika

The stage has already been set; revenue online is competing to win over the advertising industry. New-age products like social network widgets and intelligent interactive ads like Chitika eMiniMalls are connecting Madison Avenue to the digital world of technology.

We are proud to spear-head this initiative with our line-up of interactive ad units, social network widgets and conversational brand marketing.

Mass High Tech featured Chitika as “one such company who is approaching the market by applying technology to a specific niche: blogs and social-networking sites.”

Engineers Venkat Kolluri and Alden DoRosario, posts interactive online ads for bloggers and focuses on what Kolluri calls the “suburban pages” of online properties: “The blogs and social-networking sites are turning out to be great branding opportunities,” Kolluri said.

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About the Author: Karla Escolas is part of the CRM/Marketing team here at Chitika Inc. She also specializes in working one-on-one with publishers using simple optimization techniques to increase their revenue. Follow her on Twitter @KarlaChitika to find out more.