Chitika | Pulse: Negative Targeting Optimization

March 31st, 2008

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A recent Hitwise report illustrates the extent to which new web conversations, or interactions, are increasing in size and reach. Heather Dougherty, research director at Hitwise explains that online users are, “seeking advice from question and answer websites that leverage shared knowledge contributed across a community of experts and enthusiasts”.

In fact, the number of internet visitors who use user-generated Question-and-Answer websites has increased 889% over the past two years. Importanly, 78.6% of the traffic visiting these sites are new visitors (according to a Hitwise sample of 10 million U.S. Internet users.)

New web users want to respond, so why don’t we ask?

If new web users actively produce, respond to, and trust, user generated content, new web marketing strategies should also be structured to interact with new web users, and subsequently simulate this same question and answer model.

Read more Chitika | Pulse, issue XIII, and find out how positive negative targeting actually is.

By Tessa Rudd, Strategic Partnerships Coordinator - Advertising Media Division

About the Author: Karla Escolas is part of the CRM/Marketing team here at Chitika Inc. She also specializes in working one-on-one with publishers using simple optimization techniques to increase their revenue. Follow her on Twitter @KarlaChitika to find out more.