Chitika | Pulse XIV: Analyzing Engagement Metrics

April 28th, 2008

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Posted in: Chitika | Pulse

Chitika has issued an advertiser case study, which measures engagement as a principal metric, and outlines the success of our recent conversational brand marketing specific mimoco campaign, powered by Chitika | VBU. Over the campaign’s seven day run, data shows a 54% increase in engagement rate…

Read more about analyzing engagement metrics and the mimoco case study, in Chitika | Pulse, issue XIV.

By Tessa Rudd, Strategic Partnerships Coordinator - Advertising Media Division

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