New CPM ads are raising your revenue

April 29th, 2008

20 comments

Excitement has been brewing since we first announced that CPM Graphic Banners will soon be integrated into your websites. As we rolled this out you saw excellent results and we have seen an immediate increase in revenue across the board.

This new service is designed to help publishers earn more revenue. All Chitika publishers are automatically enrolled in it unless you opt-out (keep reading for opt-out options). How it works: The Chitika ad on your page will display a CPM banner/graphic ad on your page only when it makes sense - when it can earn you more revenue.

For example, if you are in Canada, and viewing a page with a Chitika ad on it, we will most likely show you a CPM Graphic banner because we are seeing more revenue from graphic ads for Canadian traffic.

If you are the type of person who does not like graphic ads on their site you can opt-out of our CPM program, just LOGIN and click on your “Account” tab near the top of the page (opt-out option is located at the bottom of the page). However, we do not recommend doing this, because it will result in less revenue for you.

As always, if you have any questions about this please contact your account manager or contact Chitika Support. We are extremely excited about this, and we look forward to increasing your revenue further as we continue to bring new sources of advertising into our network.

About the Author: Karla Escolas is part of the CRM/Marketing team here at Chitika Inc. She also specializes in working one-on-one with publishers using simple optimization techniques to increase their revenue. Follow her on Twitter @KarlaChitika to find out more.

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20 Responses to “ New CPM ads are raising your revenue ”

Michael Aulai Says:
April 29th, 2008 at 6:16 pm
Is this only for Chitika eminimalls? or CPM ads will show on other ads as well? (the MPU, etc)
kaisheng.net Says:
April 29th, 2008 at 7:50 pm
how to enable this?
John Sullivan Says:
April 29th, 2008 at 11:25 pm
This is awesome and makes the look of this one blog all that
Keyser Soze Says:
April 30th, 2008 at 2:23 am
uhm.. I see a few new channels in my stats called “Paid Graphic Ads”… if I sum up their values, it says: “Impressions: 2200; eCPM: 0; Revenue: 0″.
My total revenue dropped about more than 50% since five days! Are you kidding me?? CPM based ads with an CPM of ZERO??
Ryan Says:
April 30th, 2008 at 2:00 pm
@ Michael - They will show in any slot where we have ads that fit (so any of our products may show a graphic ad).

@ kaisheng.net - This is enabled by default. To disable it, follow the instructions at the end of the post above.

@ John - thanks man :)

@Keyser Soze - That should not be the case any more. On the first day, there were a few CPC/CPA ads mixed in but these have been removed.
Usman Says:
April 30th, 2008 at 5:37 pm
I haven’t seen any changes at ALL!
Michael Aulia Says:
April 30th, 2008 at 7:05 pm
Thanks, Ryan.
I like the MPU (multiple products unit) better than the eMiniMall (in terms of the look).

So I guess I’ll still stick with the MPU for the time being!

Can’t wait to try your Video one as well! (VPU?)
Chitika CPM - Isnaini Dot Com Says:
April 30th, 2008 at 9:48 pm
[...] Kalo nggak pengen mengaktifkan CPM ads, kamu bisa menonaktifkan fitur ini lewat admin account, pilih MyAccount, dibagian bawah ada opsi opt-out. Disarankan tetap diaktifkan saja. [...]
Chitika CPM - Isnaini Dot Com Says:
April 30th, 2008 at 9:48 pm
[...] Kalo nggak pengen mengaktifkan CPM ads, kamu bisa menonaktifkan fitur ini lewat admin account, pilih MyAccount, dibagian bawah ada opsi opt-out. Disarankan tetap diaktifkan saja. [...]
Chitika Roll Out CPM Filler Ads for Unsupported Countries Says:
April 30th, 2008 at 11:21 pm
[...] Chitika have been rolling out their new CPM ads over the last few days. These impression based ads will appear mainly on sites with a lot of traffic from non supported countries (they only serve their own ads to traffic from USA, Australia, Belgium, Canada, Denmark, Germany, France, Italy, Netherlands, New Zealand, Spain, Sweden, UK). [...]
yuvarlak.net » Blog Archive » Chitika Roll Out CPM Filler Ads for Unsupported Countries Says:
May 1st, 2008 at 12:49 am
[...] Chitika have been rolling out their new CPM ads over the last few days. These impression based ads will appear mainly on sites with a lot of traffic from non supported countries (they only serve their own ads to traffic from USA, Australia, Belgium, Canada, Denmark, Germany, France, Italy, Netherlands, New Zealand, Spain, Sweden, UK). [...]
Josh Tam Says:
May 1st, 2008 at 11:18 am
I haven’t earned a penny using CPM ads… but it is nice though, cause it will fill the gap where people don’t click
goalcentre.com Says:
May 1st, 2008 at 1:33 pm
Is there any difference in revenue when we choose:-

1. US Only
2. Non US Supported countries
3. All Supported Countries
nerdd.net | news and opinion Says:
May 5th, 2008 at 9:54 am
New CPM ads are raising your revenue | nerdd.net…

\r\nThis new service is designed to help publishers earn more revenue. All Chitika publishers are au…
Chitika Kian Menggila Says:
May 7th, 2008 at 12:27 pm
[...] Beli Laptop Murah Dengan Kartu Kredit Bagi publisher Chitika, tanggal 29 April 2007 lalu memang menjadi hari indah yang bersejarah. Kebijakan Chitika dalam perhitungan CPM ads yang baru memang benar benar memberi kemudahan dalam melakukan optimalisasi. Keuntungan yang lain diberikan melalui laporang earning berupa advanced geo reporting yang dirilis pada tanggal 2 Mei 2007 lalu. Dibandingkan lapak - lapak sejenis, CPM earning Chitika memang menjadi kelebihan tersendiri yang memungkinkan dilakukannya optimalisasi standard seperti yang kita lakukan terhadap Google Adsense. Nilai PPC Chitika juga sangat menggiurkan, apalagi mengingat pembayaran yang dilakukan melalui PayPal.Kelebihan Chitika menurut kaca mata saya: [...]
Chitika Roll Out CPM Filler Ads for Unsupported Countries | www.brand-forge.com Says:
June 17th, 2008 at 8:57 am
[...] 30, 2008 Chitika have been rolling out their new CPM ads over the last few days. These impression based ads will appear mainly on sites with a lot of [...]
The Chitika Blog » Blog Archive » Summary of Recent Changes at Chitika Says:
June 18th, 2008 at 1:09 pm
[...] Launched the Chitika Graphic Ads program: So what happens to traffic that is not from search engines ? Our analysis has shown that [...]
Nihar Says:
October 6th, 2008 at 3:00 am
Hi,

From getcode in chitika site, i see Graphic Ads. Can i know what is the CPM rate and whether always the CPM graphic ads be displayed?
sharabob Says:
December 27th, 2008 at 12:28 pm
Does this appear on Premium ad spots too? If so, how would this work with the alternative ad option for non search based traffic? If you have an image ad appropriate for the site, will it show for non search based traffic even though I have an alternative ad URL set up?
kachalkablog Says:
April 4th, 2009 at 4:25 pm
thanks for sharing