Chitika | VBU: A 2008 MITX Tech Awards Finalist

May 5th, 2008

4 comments

Posted in: Front Page News, Inside Chitika

Chitika has built innovative technology behind an ad suite that is now made up of over 70 ad units for the last 5 years. In 2008, Chitika took online-video-branding to a new and exciting level with the Chitika | VBU. It’s interactive features, not available in any other ad unit on the web today, is just one reason the VBU was selected as a 2008 MITX Tech Awards Finalist.

With the VBU, we introduced a general-purpose framework for conversational brand marketing in the new web with full flexibility and control to advertisers. (See our advertiser case study). The units are highly customizable and offer several different options for viral marketing, including “Comment”, “Share it”, and “Rate it” tabs. The VBU also has advance targeting capabilities that perform well at the site, category and keyword levels.

“Chitika has always provided TechEBlog with a variety of eye-catching ad units that provide a nice stream of revenue. Their latest product, VBU is definitely no slouch, giving our readers a chance to comment on the great products shown in the ad units.” -Steve, TechEBlog.com

Chitika is very happy to be selected as a finalist for a 2^nd time. Chitika was first selected as a MITX finalist in 2005 for our eMiniMalls ad unit. MITX Awards have grown into one of the largest and most prestigious awards competitions in the country for technology innovations, and celebrates the best creative and technological accomplishments emerging from New England.

About the Author: Karla Escolas is part of the CRM/Marketing team here at Chitika Inc. She also specializes in working one-on-one with publishers using simple optimization techniques to increase their revenue. Follow her on Twitter @KarlaChitika to find out more.

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4 Responses to “ Chitika | VBU: A 2008 MITX Tech Awards Finalist ”

Michael Aulia Says:
May 7th, 2008 at 12:22 am
Wish I can try out the VBU on my blog :)
mahmoud Says:
June 10th, 2008 at 9:54 am
محمود عبدالحميد
Professional Lab Says:
December 23rd, 2008 at 12:01 pm
Congrats Chitika!
mssmotorrd Says:
May 3rd, 2009 at 7:55 am
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