Chitika Boosts CTR with New Behavioral Targeting

May 16th, 2008

6 comments

Posted in: Front Page News

Recently, we have been testing our new behavioral targeting technology and the results have been fantastic – an excellent boost in CTR and eCPM. Because this is working so well, Chitika is now implementing behavioral targeting for all Chitika ads, including eMiniMalls, MPU, RPU, etc.

What does this mean for you?

Sometimes, your Chitika units will now show advertisements that are targeted to each user. For example, if a user who is interested in “cars” comes to your site, your Chitika unit will show an advertisement for “cars”. This type of targeting has proven to be extremely effective, and will help you to earn higher revenues.

If you have any questions, comments, or success stories, please feel free to talk about them in our forum. We STRONGLY recommend using our behavioral targeting, as it will result in more revenue your you and your bank account; however, if you wish to opt-out, you can read how to do this here.

6 Responses to “ Chitika Boosts CTR with New Behavioral Targeting ”

1. 
   The Chitika Blog » Blog Archive » Google Adsense as Alt URL for Chitika Premium Says:
   May 20th, 2008 at 4:00 pm

   [...] CTR and eCPM. As a result, we have not only integrated this into our new Premium ad units but now this new technology can be found in all our ad units – eMiniMalls, MPU, RPU, etc. In the past few weeks this new type [...]

2. 
   The Chitika Blog » Blog Archive » Increase your revenue from your Premium traffic Says:
   May 21st, 2008 at 4:58 pm

   [...] traffic that we consider “Premium” Traffic. For this traffic, we are able to use our behavioral targeting technology to show better-targeted ads, and really increase your [...]

3. 
   Google Adsense as Alt URL for Chitika Premium | ReviewMe -ReviewYou - We Share Reviews Says:
   May 21st, 2008 at 9:58 pm

   [...] CTR and eCPM. As a result, we have not only integrated this into our new Premium ad units but now this new technology can be found in all our ad units – eMiniMalls, MPU, RPU, etc. In the past few weeks this new type [...]

4. 
   Sonal Says:
   May 23rd, 2008 at 7:42 am

   Is this allowed with a page that also contains Google Adsense? Also how is the behavior figured out?

   Thanks

5. 
   Ryan Says:
   May 29th, 2008 at 2:05 pm

   @Sonal -

   As with all of our ads, these are allowed to run on the same page as Google AdSense.

   If you have additional questions, you should contact your Google representative.

6. 
   The Chitika Blog » Blog Archive » We’ll Match You Up to $100 - Take the Chitika|Premium Challenge Says:
   May 30th, 2008 at 1:12 pm

   [...] Chitika|Premium will only display to U.S. traffic, and since these ads use our new behavioral targeting engine, they will only to SOME of your US users (we call this your “Premium Traffic”). You can [...]

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