Chitika Analysis Report: Top Performer Stats + Optimization Tips

June 16th, 2008

15 comments

Posted in: Front Page News, Optimizing

As a publisher, one often wonders how you stand relative to other
publishers on the Internet (specially the high performing publishers).
What are you doing right (or wrong) ? This is an analysis of 50
high-performing Chitika publishers (i.e. publishers with good traffic
and monetization strategies). I hope you find this data useful AND
actionable. [This analysis was done for a 7 day period between
2nd-8th June 2008].

Please Note: If you had significant traffic during 2nd-8th June 2008
with Chitika, you should be getting a customized analysis report in
your mail soon. Stay Tuned.

Traffic Metrics [ PS: While
there are a ton of factors that go into your traffic, we analyzed what
we feel are the Top 3 factors]

Key Metric	Why this matters	Chitika Top Performer Averages
US Traffic (I.e. How much of your total traffic came from US)	The US market is the most developed and lucrative market for advertising revenue.	56.88%
US Search Engine Traffic (i.e. How much of your US traffic came from search engines)	Searchers Equal Clickers/Buyers. Search engine traffic monetizes the most and converts the best for advertisers.	59.87%
US Search Engine Traffic CTR (i.e. For the traffic that came from search engines, what was the CTR)	Location Location Location - Ad placement decides whether visitors click on the ads	1.64%

So what should you do about this ?

Recommendation	Why this matters	Useful Links
SEO	Optimizing your site for SEO attracts lucrative search engine traffic	http://seobook.com/, http://www.seomoz.org/blog
Traffic	High traffic sites gain from incoming links and also benefit from a “Rich Get Richer” principle.	http://www.problogger.net/
Placement	Moving your ads into high heat zones leads to more clicks	http://crazyegg.com/ (Heat maps), http://www.jensense.com/ (A/B Testing)
US Traffic	Follow the money	http://spyfu.com/
Chitika | Premium	Chitika | Premium has been shown to work great on sites that get good search engine traffic	Chitika | Premium Code

Did I miss something? Continue the conversation or add your own
tips in the comments below.

15 Responses to “Chitika Analysis Report: Top Performer Stats + Optimization Tips”

1. Tomaz Says:
   June 16th, 2008 at 2:40 pm

   Nice report, Chitika team!

   I got my own as a Premium Publisher and my stats are better in all categories.

   If only my average pay per click was the same as it was a month ago, I’d be a happy camper. ;)

   Anything you can do about that one?

2. Alden DoRosario Says:
   June 16th, 2008 at 3:47 pm

   Tomaz, The CPC is something we are working on .. but it is a function of the type of keywords you are getting traffic on. I have one publisher who makes $10 per click (he gets traffic on some finance keywords) and a bunch of others who get low min bids like 10 cents.

   That said, across the board, we are seeing excellent CTR and eCPM rates for the premium units.

   And as you know: The premium units works across all types of sites. So we are finally able to deliver to publishers who have sites other than electronics/gadgets sites — and we are seeing excellent adoption of these units on sites like finance, cooking, SEO sites, etc.

3. Timothy Spaulding Says:
   June 16th, 2008 at 4:14 pm

   I use the Chitika Premium and also received a report. My click through is more than double the to performers average.

   My question is related to the last post on CPC. I have included a keyword in my code that relates to my site. Is the premium ad contextual, would I get a better CPC if I left off the keyword, or is the results with the keyword leading to my great CTR?

4. Michael Aulia Says:
   June 16th, 2008 at 6:17 pm

   It’s a good report and a good feedback. Thanks for the new “feature” :)

5. I.S. Indria Says:
   June 16th, 2008 at 8:18 pm

   I’ve received customized analysis report in
   my email tonight. So I guess my sites had significant traffics :-) FYI I have placed Chitika’s eMiniMalls along with Linx Ads on my sites.

   Despite of 8,166 impressions per day which 46.54% of them are US Traffics and 56.05% are US Search Engine Traffics, I’m experiencing very low earnings from Chitika ($1-$2/day). My average CPC is only $0.06 with only 0.23% US Search Engine Traffic CTR :-(

   With this poor performance I begin to think to remove Chitika ads from my sites…

6. Aziz Says:
   June 16th, 2008 at 10:23 pm

   Thanks for the analysis of my account. But as Indira has mentioned, I’m experiencing very low CPC.

7. cyber_goat Says:
   June 16th, 2008 at 11:59 pm

   Nice work, Chitika team!

   Thanks, this report are very helpful for me.

8. Ades Says:
   June 17th, 2008 at 5:15 am

   Thanks for the analysis. But the fact is I have long stopped using chitika minimalls. So the report must be not accurate, since it was done just recently. My sites no longer display chitika script.

9. Hans Says:
   June 17th, 2008 at 6:46 am

   Funny part is that since I entered an alternate url, my impression count nose dived and an 0,08 cents cpc is very low….

10. The Chitika Blog » Blog Archive » Summary of Recent Changes at Chitika Says:
    June 18th, 2008 at 1:10 pm

    […] Publishers who got at least 1000 total impressions during June 2nd-8th 2008, should have got a detailed analysis report from me (Alden DoRosario, CTO) with customized recommendations. This should show key metrics for your traffic along with helpful links and recommendation tips. If you didn’t get this email, checkout the generic version in this blog post. […]

11. Big, No HUGE Changes to the Chitika Ad Program: From The Back Room Says:
    June 18th, 2008 at 9:12 pm

    […] rewards publishers who get the majority of their visitors from US-based search engine traffic, a new report is now emailed to publishers with high traffic showing in detail where their visitors are coming […]

12. gail Says:
    June 19th, 2008 at 12:04 pm

    I’m using the 180×150 premium ads but they don’t show. Do they only do so when someone enters the site from a seach?

    As I’ve corresponded with both Adlen and Ryan, the new ads are not working at my site. Income has dropped 80-90%.

    I’m wondering if I would be better off using the non-premium ads. Atleast they would show to everyone visiting a page.

13. Scooter Says:
    June 19th, 2008 at 9:47 pm

    Nice we impletmented this new feature, our return rate has decreased. The previous “Related Products” ads gave us a higher click through rate. Displaying related products to the current post seems to provide a better fit (visually as well). If someone searches for an ipod that google sends our way, I don’t want an ipod product ad to show on every single page they read.

14. Alden DoRosario Says:
    June 20th, 2008 at 10:09 am

    @Timothy Spaulding> Is the premium ad contextual, would I get a better CPC if I left off the keyword, or is the results with the keyword leading to my great CTR?

    The premium ad uses the chitika behavioral profile. You putting a keyword in the ad has no implication. The high CTR is because the behavioral profile (which is mostly keywords from search engine traffic) is working.

15. Alden DoRosario Says:
    June 20th, 2008 at 10:18 am

    @Ades - So the report must be not accurate, since it was done just recently

    Ades, the analysis was done with data from 2nd to 8th june 2008. You must be having the code on some of your pages.

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