Chitika|Premium Success Story - Bankaholic.com
June 26th, 2008
29 comments
Johns Wu had problems with money while in college (just like most of us). He started Bankaholic.com so that broke students (like himself) could discuss financial issues like college loans, budgeting tips, and debt.
“My site was a huge success that quickly grew to become one of the top 25 most highly trafficked personal finance websites on the web.
“Over the years, monetizing my traffic has always been one of my biggest hurdles. When I was a small website with low traffic, potential advertisers didn’t bother dealing with me. In addition, I did not have the resources to hire salespeople to help sell ads on my site. This was a problem. How was I supposed to expand my website to become a big-time player without funding to fuel my growth?
“I’ve found that advertising brokers like Chitika & Adsense that match advertisers to publishers to be invaluable in monetizing my traffic. I get highly targeted ads with high eCPMs, and I don’t have to spend my time or money selling off my ad inventory myself.
“I have been using Chitika|Premium on Bankaholic.com for about a week now. The CPCs are very fair and have experienced a leap in eCPM from Premium over others. Because most of my traffic is from search, I have no problems getting Chitika ads to display relevant ads. And I really think the small icons ext to the ads do well for CTR, and I am curious why other networks have not followed suit.
“Chitika is one of my higher revenue ad networks especially my eCPM from Chitika|Premium ad units. Overall, I’ve noticed a 300% increase in revenue over what I was using before.”
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29 Responses to “Chitika|Premium Success Story - Bankaholic.com”
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July 2nd, 2008 at 11:19 am
My site was a huge success that quickly grew to become one of the top 25 most highly trafficked personal finance websites on the web.
www our-mortgage blogspot com
July 12th, 2008 at 11:05 pm
I am curious why other networks have not followed suit….
July 15th, 2008 at 12:15 am
[…] Since adding their new ‘premium ad unit’ to their range Chitka’s ads now not only do well on ‘gadget’ or ‘product related’ sites - but are converting well on sites of all kinds of topics. At b5media we’ve added them successfully to hundreds of our sites on all kinds of topics (most of them not product related at all). For example - check out this mini case study from a finance related website - Bankaholic. […]
July 16th, 2008 at 5:20 pm
This is where i am tryng to reach with my blog, i signed up for a chitika account for sometime now but wasn’t displaying any ads, now i am if i reach my goals i will let you know.
http://www.loopygadgets.com
July 17th, 2008 at 12:59 pm
I applied again to chitika.
I hope they will now accep me this time.
www.earningdepot.com
July 17th, 2008 at 1:04 pm
Thats a good news bankaholic..
I will be trying it on my blog, though i am not receiving lot of traffic.
July 17th, 2008 at 1:35 pm
Did not find any Chitika Ads on Bankaholic.com
July 17th, 2008 at 1:53 pm
@Sudipta -
He uses our Chitika|Premium ads - which only display to US visitors coming from search engines. (You can verify this by looking at his source code).
You can read more about Chitika|Premium here: http://chitika.com/premiumads.php
July 17th, 2008 at 2:11 pm
I wonder why holiday rental booking websites dont use chitika !
Its a great revenue ad
July 18th, 2008 at 12:46 am
I don’t know much about eCPM of Chitika because their ads are only shown to US visitors and I have some less traffic from US.
Is there any other way to earn thru Chitika.
July 18th, 2008 at 12:50 am
Earning can be happen only if you have lot of visitors. Which is the only big problem.
July 20th, 2008 at 8:25 am
Well i have been using Chitka for some time now, not premium though.
Cheers
http://www.motorbeam.com
July 21st, 2008 at 9:41 am
I am just getting started with Chitka. Looking forward to great things!
July 23rd, 2008 at 11:51 am
Have just started embedding Chitika codes to my site. The largest visitors that I have comes from US due to search engines, I am looking forward for a nice results. Cheers
July 23rd, 2008 at 12:40 pm
I navigated to your site via Google search but didn’t see any Chitika Premium ads. Where are you positioning them?
July 24th, 2008 at 6:29 pm
I’m earning some bucks for using Chitika. But haven’t reached even close to 300% in revenue. Check out my blog. wikigiz.com
July 25th, 2008 at 9:08 am
Considering that search engine traffic from USA is the best traffic, I think chitika is paying garbage low rates. I served up 31,000 ads for them yesterday and made $1.57. Thats less than $0.06 CPM–HORRIBLE!
My website does over 20k uniques a day, so rates like this make me laugh.
July 25th, 2008 at 11:28 am
@ Peter -
$0.06 eCPM is FAR lower than our average on Chitika|Premium ads. I’d be happy to take a look at your implementation - something tells me you are not implementing Chitika|Premium ads correctly.
Feel free to shoot me an email at ryan [at] chitika [dot] com.
July 27th, 2008 at 11:42 pm
Can you give me suggestions then so that I can increase traffic for my blog? Please check http://julzryu.blogspot.com and comment and suggest om how to make it better. Thanks very much.
July 30th, 2008 at 9:22 pm
I would be curious about what 300% increase in Chitika revenue did to his AdSense revenue. I don’t know about what you guys have on average but my Chitika eCPM is on average 4 times LOWER than that of AdSense and so you would think that increasing CTR on Chitika ads would actually hurt one’s bottom line given the lower efficiency of Chitika’s ads.
That said, I’m not at all against using Chitika (in moderation) alongside AdSense. I actually do like the different look of the ads and to my knowledge only a small percentage of AdSense clicks have been detracted to lower CPM Chitika ads. I would however caution against dramatically skewing your traffic towards Chitika in the way Bankaholic did. Just crunch the numbers first.
I can’t wait until Chitika gathers enough high profile advertisers to start playing in Google’s eCPM range. I am tired of being so dependent on a single vendor and would be more than wiling to give Chitika more prominent position as they develop their network.
Keep up good job, Chitika!
August 2nd, 2008 at 4:47 am
I applied again to chitika.
I hope they will now accep me this time.
August 6th, 2008 at 10:52 am
rajes68.wordpress.com is my personal weblog. can i have a weblog with chitika. can someone suggest and help me to make more money thru blogging. i have a google adsense account. need more traffic to my sites and blogs.
August 10th, 2008 at 3:42 am
I just added Chitika and I find it a great compliment to Adsense! Good Job!
August 12th, 2008 at 12:28 pm
Chitika CPC payout is pathetically low compared to Adsense … So Bankaholic’s priority positioning of Chitika ads just doesn’t add up because they’re loosing a ton of revenue. To offset this loss I suspect Chitika is probably paying them outside of the standard agreement that all other publishers sign.
It is no surprise that Chitika’s payout is sooo pitifull. Look at the ad URL’s and it seems rather obvious that they’ve simply integrated their programming with Yahoo/Overture’s advertising API. I’m OK with just getting a cut of their commission from Yahoo … but I’d trust Chitika a lot more if they simply disclosed this relationship rather than failing to mention it anywhere.
August 17th, 2008 at 6:24 am
Can anyone please review my site and tell me weather i have placed the ads on right place and
format
http://coolgadgets.in
August 18th, 2008 at 10:02 am
@Larry, you got it completely wrong dude.
While our CPCs are a little lower than Adsense (Note: I mention “little lower” — not “pathetically lower” as you mention), the effective CPM is on par or higher in most cases (and since you are a publisher — you know that effective CPM is what matters). As our ecosystem develops, the CPCs will rise (as they have over the last few months since we started Chitika | Premium).
> Bankaholic’s priority positioning of Chitika ads just doesn’t add up because they’re loosing a ton of revenue.
Huh ? Why would a publisher loose revenue and still run Chitika ads? In fact, bankaholic has expanded Chitika | Premium on to his other sites. Why ? Cause he was making X with Google and now he is making X + Y with Google and Chitika. Note that the revenue is additive — which means he ends up making MORE MONEY. At the end of the month, what matters is the checks you are getting (not irrelevant metrics like CPC)
> but I’d trust Chitika a lot more if they simply disclosed this relationship …
Larry, which company in the world puts up a list of all the partnerships it has ? Do you see ebay or google or yahoo post a huge list of all its partnerships ? Our advertiser pool comes from multiple partnerships and direct advertisers that we have in our system. In fact, our fastest growing base of advertisers is direct advertisers coming to chitika.com. All those advertisers pooled together constitutes the Chitika advertising inventory.
August 18th, 2008 at 10:03 am
@Larry, you got it completely wrong dude.
While our CPCs are a little lower than Adsense (Note: I mention “little lower” — not “pathetically lower” as you mention), the effective CPM is on par or higher in most cases (and since you are a publisher — you know that effective CPM is what matters). As our ecosystem develops, the CPCs will rise (as they have over the last few months since we started Chitika Premium).
> Bankaholic’s priority positioning of Chitika ads just doesn’t add up because they’re loosing a ton of revenue.
Huh ? Why would a publisher loose revenue and still run Chitika ads? In fact, bankaholic has expanded Chitika | Premium on to his other sites. Why ? Cause he was making X with Google and now he is making X + Y with Google and Chitika. Note that the revenue is additive — which means he ends up making MORE MONEY. At the end of the month, what matters is the checks you are getting (not irrelevant metrics like CPC)
> but I’d trust Chitika a lot more if they simply disclosed this relationship …
Larry, which company in the world puts up a list of all the partnerships it has ? Do you see ebay or google or yahoo post a huge list of all its partnerships ? Our advertiser pool comes from multiple partnerships and direct advertisers that we have in our system. In fact, our fastest growing base of advertisers is direct advertisers coming to chitika.com. All those advertisers pooled together constitutes the Chitika advertising inventory.
August 18th, 2008 at 11:43 am
Alden,
Month-to-data Chitika eCPM is only $1.19 which is less than 10% of our month-to-date Adsense eCPM (PATHETIC). I don’t mind making you guys money, but I don’t appreciate the excessive raking when I know advertisers are paying premium prices for the click thrus we deliver.
August 18th, 2008 at 3:23 pm
BTW …
Quoting your Director of Client Services, Ryan Travis’ response (dated 7/9/08) to my previous inquiry about low CPC rates: “I completely agree - these should be higher”.
Higher CPC yeilds higher eCPM’s. Payout a market rate CPC and Chitika will support a satisfactory eCPM.