Chitika MythSmashers - Because ‘Mythbusters’ is already taken

September 23rd, 2008

2 comments

Posted in: Chitika | Premium, Front Page News, Optimizing, Publisher Success Stories, Publisher Tools, Referral Program Rewards

By: Daniel Dore

I’d look strange in a beret.

One of my favorite TV shows is The Discovery Channel’s Mythbusters - for those of you unfamiliar, the concept of the show is that the hosts and a team of sidekicks confront popular myths (”The moon landing was faked!“) and test them out to see if they’re true, possibly true, or untrue (”busted”).

I love this idea, especially for a company like us here at Chitika; now, we’re not going to blow something up with a ton of dynamite like the Mythbusters crew, but I wanted to confront a few myths about Chitika in something I like to call:

Let’s get started!

“Chitika & AdSense can’t run on the same page”

Absolutely, completely, 100% not true. All of our ad units, including our Chitika | Premium ads, are designed so they can run on the same page as AdSense without violating their Terms of Service. You don’t have to alter the Chitika code at all to make it AdSense-compatible - every piece of ad code you generate from your Chitika code panel is already AdSense-compatible. You can read more about this question in a previous blog post, or you can check out the article in our knowledgebase with links to articles from specific publishers.

“Chitika is a ‘replacement’ for AdSense”

Again, this is not true. Chitika’s ads are not a replacement for your AdSense ads, and any ad network telling you to replace your AdSense with their product will probably cost you revenue. Our ads are meant to be a complement to your AdSense revenue, for a number of reasons:

The look-and-feel of the ads are different, so any readers that have developed an “ad-blindness” to AdSense will be more receptive to the Chitika ads and more likely to earn you more revenue than AdSense alone.
Ad targeting is handled differently, so different content will be shown. Chitika’s ads are all keyword-based including our Premium ads, which use a reader’s search term (the search term they entered to get to your page) as the keyword.
Our Premium ads will only display when relevant, so it opens up a world of new placement options. When a user is not coming to your page from a search (like users that have your site bookmarked), we will not serve an ad and the ad does not appear, so you can place the ad unit within your content and your “regular” readers will not even know it’s there. Here’s a very informative graph on this very issue.
I think we can call that…

“Chitika only does product ads!”

I will quickly call this one not true, as well. Since it’s release back in May, our Chitika Premium ads have helped us go way, way beyond product sites by serving ads for anything you can imagine.

These ads help sites of all types make money, from the b5media network of over 300 sites, to sites such as bankaholic.com.

Once again…

About the Author: Karla Escolas is part of the CRM/Marketing team here at Chitika Inc. She also specializes in working one-on-one with publishers using simple optimization techniques to increase their revenue. Follow her on Twitter @KarlaChitika to find out more.
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2 Responses to “ Chitika MythSmashers - Because ‘Mythbusters’ is already taken ”
1. "www.ShawnDrewry.com Says:
  September 25th, 2008 at 10:38 am
  What is a Chitika MythBuster? lol
2. ElectroGeek Says:
  October 3rd, 2008 at 7:36 am
  Do you have any plans for creating text only based ads similar to the AdSense style that could be tightly integrated into blogs or websites? The current premium and eminimall ads are good (I use them religiously) but having another Chitika weapon in the arsenal would be a nice plus. Please advise.
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