BtoB Magazine: Chitika’s Extended Search Marketing Strategy

September 25th, 2008

7 comments

Posted in: Front Page News, Industry Pulse

Chitika’s Tessa Rudd is interviewed by BtoB Magazine on cutting edge trends in search marketing. Rudd shares insight on Chitika’s Search Behavior Marketing (SBM) targeting technology:

BtoB: So this goes beyond the search engine results page?

Rudd: Absolutely. It’s true that search engine marketing campaigns [SEM] can drive highly targeted, intent-driven search traffic and produce measurable ROI, but search can be made to work harder. Search Behavior Marketing [SBM] extends the visibility of a keyword campaign by redirecting an advertiser’s keyword-based targeting channel beyond the search engine to target the same audience when they move into content Web sites. Click here to read interview.

7 Responses to “ BtoB Magazine: Chitika’s Extended Search Marketing Strategy ”

1. 
   saludnuestra.com » Blog Archive » BtoB Magazine: Chitika’s Extended Search Marketing Strategy Says:
   September 25th, 2008 at 8:09 pm

   [...] original here:  BtoB Magazine: Chitika’s Extended Search Marketing Strategy Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]

2. 
   Solo Says:
   September 26th, 2008 at 11:42 am

   Great idea and this will benefit both the advertisers and publishers. Readers and consumers will benefit too.

3. 
   Garry Says:
   November 4th, 2008 at 10:19 am

   chitika is eating away my revenue.

   and i feel being cheated.

   It is just impossible to not have a single click after running your Paid Graphic Ads - Paid Graphic Ads for a few days

4. 
   Ryan Says:
   November 4th, 2008 at 11:48 am

   @Garry -

   We do not count clicks on paid graphic ads - they are CPM (which means we pay for impressions, not clicks).

   The only way you would get clicks on the paid graphic ads is if the user comes from a search engine - then the paid graphic ads automatically turn into a Premium unit (which is PPC)

5. 
   affiliate.solutions Says:
   February 17th, 2009 at 12:43 am

   I really liked your blog! You have some great content. Check out my blog and give me some feedback… I just posted a great blog about the 36 Best Wordpress plugins for 2009., thanks !

6. 
   Alvador Says:
   March 22nd, 2009 at 3:17 pm

   Always good quality info from this site!

7. 
   K. Arenn Says:
   June 4th, 2009 at 8:05 pm

   I keep hearing about this stuff. Really interesting. I have looked online and found some other blogs that offer some information, but not as much as on this site. Your blog is definitely going in my subscription program!

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