Chitika banks on NOT showing ads

January 9th, 2009

17 comments

Posted in: Chitika | Premium, Front Page News, Inside Chitika

When its smart to show an ad and when it’s wise NOT to…

The constant question throughout advertising has been and always will be “what type of ad should I show on my website?” As an ad network, we’re sensitive to this question for our users, but also aware of it as we cater to our users. As we took a step back to analyze the situation we realized that in order for our publishers to use their ad spaces to its fullest potential we had to make a fundamental change in the way we display ads in these spaces.

The majority of online ad budgets are wasted on mismatched ads which results in a lower potential of revenue for online publishers. So we decided to change our strategy; from deciding WHICH ad to display, to WHEN to display ads. This paved the way for a new technology you can find in our Chitika | Premium ad units - the industry’s first intelligent collapsing ad units, designed to only show up for targeted website visitors. 

We are honored that this technology is why Chitika was selected as a
Red Herring 100 Global ‘08 finalist. Venkat Kolluri, Chitika’s CEO, will be presenting at the Red Herring conference in San Diego on January 15th. 

Read the full story in our recent press release: Chitika Ad Network Banks on NOT Showing Ads.

Posted by: Karla Escolas, CRM/Marketing Chitika, Inc.

To apply for Chitika ads, click here. If you already have a Chitika account, you can get your Chitika | Premium code by clicking here.

17 Responses to “ Chitika banks on NOT showing ads ”

1. 
   Raju Lawrence Says:
   January 14th, 2009 at 10:49 pm

   Kudos!!! Chitika…

   I am a new kid on the block and I am sure Chitika is a better option for me along with adsence. Chitika Premium targets search engine traffic of USA and Canada only,so it is very necessary to make websites search engine friendly.I think that Google Analytics may be a good tool for monitoring the search engine traffic of your website from this countries.Chitika is friendly to content rich sites and If you can improve your search engine rankings it will be more beneficial.

   Lawrence

2. 
   Fresh Niche Says:
   January 14th, 2009 at 11:30 pm

   Yes, kudos. I’ve just become a Chitika publisher and am very excited about the concept.

3. 
   AXJ Says:
   February 5th, 2009 at 12:52 pm

   Of course BANKS, will be hiding out, especially after what AXJ published about them…

4. 
   Blog Tactic Says:
   February 6th, 2009 at 9:51 am

   2 things you need to take advantage of this Chitika approach;

   1. rich contents
   2. lots of traffic from US and Canada

5. 
   Shawn Says:
   February 11th, 2009 at 10:59 pm

   I wonder how I can always get my Chitika ads to show, just like CoolChaser.com does, even if people are not coming from search engines. I noticed CoolChaser has their ad code enabled to show regardless if ppl come from search engines. How can I do that too?

6. 
   Karla Says:
   February 12th, 2009 at 11:57 am

   @Shawn,

   He is running the regular Premium ad code. You probably saw the ad after you did a search in his on-site search box, which displays a Premium ad.

   (on-site search had to be enabled on our end) however, if you have Google Custom Search running on your site then the Premium will display as if someone was entering the page from the main search engine itself.

7. 
   unique Says:
   February 28th, 2009 at 7:31 pm

   Really great post, well written, concise and comprehensive. Thank you.

8. 
   Craigslist verified accounts Says:
   March 26th, 2009 at 10:02 pm

   This is a nice blog, It seems like you put a lot of time and effort into it

9. 
   Daniel Says:
   April 2nd, 2009 at 10:11 pm

   Hey, is there a section just for latest news

10. 
    Karla Says:
    April 3rd, 2009 at 10:58 am

    @Daniel,

    You can click on one of the categories in the right sidebar to narrow it down a bit.

    But I do like the idea of a “new tab” of some sort of just latest news.. I’ll pass that one on, thanks

    -Karla

11. 
    Hi Karla Says:
    April 4th, 2009 at 12:33 am

    We are starting to get feedback about Chitika but need to confirm the codes are all running ok on all our AXJ websites around the world. Best wishes.

12. 
    “I can’t see my Chitika Premium ads!” - The Chitika Blog Archive Says:
    April 7th, 2009 at 10:39 am

    [...] because the wise people here at Chitika decided that approach to displaying ads was actually not all that smart. So we decided to do it [...]

13. 
    lol money Says:
    May 20th, 2009 at 12:24 am

    Very informative post! Normally I don’t comment on blogs but this post deserves it :D

14. 
    Refinancing Says:
    June 29th, 2009 at 5:59 am

    Interesting post, just signed up to your RSS feed, hope to find some more great content here :)

15. 
    mr. white Says:
    July 16th, 2009 at 8:35 pm

    I think the hardest thing in niche marketing is finding the right formula for keywords and niche videos.

16. 
    blog Says:
    September 18th, 2009 at 6:00 am

    Great articles & Nice a site….

17. 
    Chitika Research Says:
    November 18th, 2009 at 11:42 am

    [...] has long championed the idea of knowing when not to show ads, claiming that by being able to accurately predict a user’s likelihood to click, the online [...]

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