Don’t forget to water your ads

January 16th, 2009

16 comments

Posted in: Chitika | Premium, Optimizing, PPC Ad Units, Publisher Tools

My neighbor has the greenest grass in our neighborhood. He purchases the most advanced lawn treatment available and cares for it like a child. Last summer he decided to plant some flowers and start a garden because, according to him, “you know, the soil underneath the grass bed is richer and healthier than ever”. He planted vegetable seeds and the prettiest flowers but, a couple of weeks after he noticed the flowers were not thriving and the garden wasn’t growing like he had hoped. He spent all his time on the lawn’s upkeep that he neglected the flowers, expecting them to thrive without any work or effort.

Unfortunately many of our publishers make this same mistake when “planting” ads on their website. You may have a great, well-maintained site with great content, but you didn’t take a few minutes to customize and blend them into your site layout correctly. As a result, you might not be seeing much revenue accumulate in your account; how could this all have been prevented?

Simple customization features are available in Chitika | Premium ads that could be the key to keeping your ads alive on your site. These tricks take only seconds and when you sit back to enjoy the revenue rolling into your Chitika reports, you will appreciate the time you took to do it. Here are a few simple customization tips for your ads to thrive on your pages:

Available customization options:

• Color options: these lines of code will change the color of the ad background, ad’s main link, text of the ad, and the URL of the merchant, respectively (you can use color names, such as “red”, or hex codes, such as “FFFFFF”):

• Target: when clicked, this line of code will make the Premium ad open in a new window or tab:

ch_target = "_blank";

• Font options: these lines of code will change the font of the ad’s main link or the text of the ad, respectively:

ch_font_title = "Arial";

ch_font_text = "Arial";

• Inserting an alternate ad campaign to show an alternate ad unit when the Premium ads do not display:

ch_alternate_ad_url = "INSERT URL HERE";

All of these customization options can be edited right in your Premium Code Panel.

Posted by: Karla Escolas, CRM/Marketing -Chitika, Inc.

To apply for Chitika ads, click here. If you already have a Chitika account, you can get your Chitika | Premium code by clicking here.

16 Responses to “ Don’t forget to water your ads ”

1. 
   Shawn Says:
   February 1st, 2009 at 11:40 am

   That was hillarious…water yo’ as…haha

   lol

2. 
   Shawn Says:
   February 1st, 2009 at 11:40 am

   oops as is a typo. sorry bout that. you can leve it there. I meant to type “ads”. I have a wireless keyboard…lol

3. 
   Norway Photos Says:
   February 3rd, 2009 at 7:06 am

   Looking forward to when we can remove the border around the Premium Ads :)

4. 
   OilBrain Says:
   February 12th, 2009 at 10:07 am

   I must have been sleeping. Is that a Chitika ad inside the flowers?

   OK…I give up. Where/How you do that?

   OilBrain

5. 
   Karla Says:
   February 12th, 2009 at 11:33 am

   @OilBrian,

   I had Dan Dore from Chitika do this for me, he says he used GNU Image Manipulation Program (GIMP).

   -Karla Escolas

6. 
   4 Factors For Success on Your Site - From 50 High-Earning Chitika Publishers - The Chitika Blog Archive Says:
   February 27th, 2009 at 10:37 am

   [...] Suggestions: To improve CTR, the most important thing is placement - check out this guide for tips.  Other items that will boost your CTR are customizing your colors, fonts, etc.  You can read how to do that here. [...]

7. 
   Aris Yulianta Says:
   February 28th, 2009 at 8:49 am

   In my case, blending Chitika ads will always be the most effective way to gain CTR. Overall site layout must be in the first priority to make all important elements of the site can be seen obviously by visitors.

8. 
   Shireishou Says:
   February 28th, 2009 at 8:57 pm

   wow.. amazing tips. I dont know how to change the color at the first. But this tutorial help me. Thx ^^ Hope I can raise my CTR

9. 
   Chitika The Mark Of A Good Affiliate | WassupBlog Says:
   March 1st, 2009 at 11:54 pm

   [...] CTR or Click Through Rate: I produced 0.72% compared to their top performers of 1.59%. Yep, I certainly need to improve on that, and lucky for me they had more recommendations. “You should make some changes to your ads. To improve CTR, the most important thing is placement - check out this guide for tips. Other items that will boost your CTR are customizing your colors, fonts, etc. You can read how to do that here.“ [...]

10. 
    Lutfi Al-Lail Says:
    March 17th, 2009 at 4:49 pm

    Agree with Norway Photos, waiting the feature to remove the border around the Premium Ads, just like MPU

11. 
    Chitika Account Analysis For Better Revenue | NaraKrisna Says:
    April 8th, 2009 at 7:28 am

    [...] Recomendations: Sweet - looks like your CTR is above-average :) You probably don’t need any more tips, but here are a few for you anyways: Chitika Placement Guide, Ad-Customization Guide [...]

12. 
    4 Factors For Success on Your Site - From 50 High-Earning Chitika Publishers | DoctoRevenue Says:
    April 24th, 2009 at 3:08 pm

    [...] Suggestions: To improve CTR, the most important thing is placement - check out this guide for tips.  Other items that will boost your CTR are customizing your colors, fonts, etc.  You can read how to do that here. [...]

13. 
    An Interview with Chitika(CHIH-tih-ka) Says:
    April 27th, 2009 at 2:23 pm

    [...] Try new things, and track them by using channels. It is amazing how much improvement you can make by just testing out little changes, like placement, link colors, etc. You should try a lot of different ideas, and see which ones work best. Check out the Chitika Blog for tips on where to place ads, and different ways to customize them. [...]

14. 
    paijo Says:
    August 25th, 2009 at 4:43 am

    MMMM,,,,,,, good info,,,,thank’s for share,,,I wanna try this tip >_<
    Stop dreaming and start actions

15. 
    Pharmacy Reviews Says:
    October 22nd, 2009 at 12:13 pm

    Written at the begining of the year yet still very relevant, you should add your twitter link, ill follow for sure :)

16. 
    My Review Says:
    October 27th, 2009 at 11:17 am

    More than that, I think it should be encouraged

Leave a Reply

Name (required)

Mail (will not be published) (required)

Website

Notify me of followup comments via e-mail

The Chitika Blog uses Gravatar avatars to give a face to your comments, don't have one? Get a Gravatar!