4 Factors For Success on Your Site - From 50 High-Earning Chitika Publishers

February 27th, 2009

51 comments

Posted in: Chitika | Premium, Front Page News, Optimizing, PPC Ad Units, Publisher Tools

There are tons of different factors that determine how much money you can make from Chitika ads on your website. In fact, all of these factors can be very overwhelming when you are trying to work on improving your earnings!

To help figure out which factors are the MOST important, we looked at 50 high-earning Chitika publishers, and narrowed down the top 4 factors that they all had in common. By improving these 4 factors on your site, you should see a big difference in your advertising revenue [note: this exercise is using Chitika data, but these 4 factors apply to ALL types of advertising (AdSense, TribalFusion, etc.)].

Factor 1: Traffic

Let’s face it - to earn a lot of money, you need to have a lot of traffic. If you don’t have a lot of users coming to your site, then you probably won’t get too many clicks on your ads!

Suggestions: Take a look at these resources on building up your traffic - Problogger, Copyblogger, Wikihow.

Factor 2: U.S. Traffic

While having a lot of traffic is important, we can go a step further and say that specifically US traffic is ideal. It is well-known in the ad industry that the US market is the most developed and lucrative. Our 50 high-earners all showed more than half of their traffic coming from the US.

Suggestions: Know where your traffic is coming from! You can usually check this easily on sites like Spyfu.com, or in your Google Analytics (if you aren’t running analytics software yet, you should be!).

Factor 3: U.S. Search Engine Traffic/SEO

Search engine traffic is extremely targeted, and advertisers like this. People coming to your site from search engines are most often the people who click on ads. And specifically to Chitika, our Premium ads will only show to this type of traffic! Again, our group of 50 high-earning Chitika users all had over 45% of their U.S. traffic coming from search engines.

Suggestions: Work on your SEO to bring more search traffic to your site. Here are some great resources to get started - Problogger SEO article, Hubspot’s Website Grader, SEOChat, SEOBook (and their blog), SEOMoz (also has a great blog), and about a million other sites you can find on Alltop :)

Factor 4: CTR (Click-Through Rate)

This seems obvious, but it is worth looking into a bit deeper. For our group of 50 high-earners, their average CTR was 1.6%, so you should shoot to be in that range or higher if possible.

Suggestions: To improve CTR, the most important thing is placement - check out this guide for tips. Other items that will boost your CTR are customizing your colors, fonts, etc. You can read how to do that here.

Still feeling overwhelmed? Don’t! Take a deep breath, put on the new Bon Iver album, and start with just one of the factors. You don’t have to do them all at the same time - just focus on one of them and take it from there.

- Posted by Ryan Travis, Director of Client Services

About the Author: Ryan Travis is the Director of Client Services at Chitika. Aside from planning/executing major CRM initiatives, he loves to work one-on-one with publishers to make sure that Chitika rocks on their sites.

Tags: Chitika | Premium, optimization, revenue, seo, traffic

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51 Responses to “ 4 Factors For Success on Your Site - From 50 High-Earning Chitika Publishers ”

Yudhi Says:
February 27th, 2009 at 2:14 pm
Wow…this article is awesome, thank you
Joey Says:
February 27th, 2009 at 3:22 pm
Very good article…you should publish the 50 sites you analyzed.
Josh Tam Says:
February 27th, 2009 at 7:34 pm
Once again, Chitika goes the extra length to help publishers and advertisers. Well done.
Jehzeel Laurente Says:
February 27th, 2009 at 8:04 pm
Thanks for the report that you’ve sent in my e-mail, it’s really helpful. :)

My Factor 2 and Factor 4 are really low compared to the top 50 earnings, I guess I should learn more how to boost those with articles that you’ve recommended.

Thanks once again :D
Simon Says:
February 27th, 2009 at 10:36 pm
I got the report in my email and just wanted to say thanks!

Its very helpful and gives me a good idea on where I am and what needs improving, kind of like a report card.

Keep it up!
How To Be Successful With Chitika | Calcutta Seo Says:
February 27th, 2009 at 11:55 pm
[...] I have been praising Chitika for quite some time now. Today I am happy to see a great post “4 Factors For Success on Your Site - From 50 High-Earning Chitika Publishers” where they have described in great detail about to to be successful with Chitika. However, [...]
mayo Says:
February 28th, 2009 at 12:25 am
Thanks for the useful resource, I have bookmarked it and will certainly try it out.
krisna Says:
February 28th, 2009 at 3:13 am
Thanks for the email about my site. Now I can focus to get more traffic in US country. It’s really helpful for me to get more revenue at chitika :)
Alan Parekh Says:
February 28th, 2009 at 3:41 am
Nice article. Getting the email that compared my stats with the top 50 was nice, this is the first mass email (from any company) that had some details that were nice and useful.
Jenney MaC Says:
February 28th, 2009 at 5:06 am
i think Factor 3 that is about SEO is the Most important part if any want some success with Chitika.

Very Useful Tips.

Regards
Jenney MaC
Aris Yulianta Says:
February 28th, 2009 at 8:38 am
Thank you for your accurate analysis. Very helpful!
Matt Says:
February 28th, 2009 at 10:07 am
I think factor 2 is pretty useless since we can just set the ad server to only show it to US visitors… so that doesn’t really say much….

Showing me my traffic - again - doesn’t say much - what would say more is how that compares to the avg of the top 50….
Alden DoRosario Says:
February 28th, 2009 at 2:53 pm
Matt, didn’t you get an email showing how you traffic compared to the 50 high earners?

All Chitika active publishers who had significant traffic should have got this report.. If you didn’t please drop us a comment here or a feedback or ticket
Shireishou Says:
February 28th, 2009 at 5:51 pm
Huoo… I only good at point 3. So sad. lol
I already blending and following best placed ads at Chitika blog. I think I must increase traffic. But getting 1000 unique IP/day already hard for me. But I;ll try to get more. Thx for the email. It really helpful
Cici Says:
February 28th, 2009 at 10:15 pm
Thanks, this article is helpull to me
MisYou Says:
March 1st, 2009 at 1:42 am
Although my site is good in SEO, this tips are really helpful and i will try to change some Chitika ads position.
spartax Says:
March 1st, 2009 at 10:34 am
thanks chitika!

really nice advised and useful for me to improve and earn more..

bagus coyy!!
Ed Says:
March 1st, 2009 at 2:43 pm
Thanks for the report, interesting to see the ctr is universally low, so I feel ok with my stats! I tried out chitika just to see, and i am quite happy with the easy trickle of money
Boris Says:
March 1st, 2009 at 3:22 pm
Thanks for info. I’m satisfacted with results.

Factor 3: U.S. Search Engine Traffic/SEO
Me: 66.18%
Averages: 46.60%

Factor 4: CTR (Click-Through Rate)
Me: 4.53%
Averages: 1.59%

But I still need more traffic
Rob Says:
March 1st, 2009 at 7:54 pm
How about a blog post about how your paid graphic ads are redirecting people to porn sites? I’ve attempted to contact support about this, but your support tab isn’t working.
Indo Contest Says:
March 1st, 2009 at 9:26 pm
Thanks for the reports.
Tarun Says:
March 1st, 2009 at 11:00 pm
Your blog has a nice appearance, it loaded quickly, was easy to navigate, and lots of good information. Thanks!.

http://www.thunderwave-events.com/
Vivek Says:
March 2nd, 2009 at 2:43 am
I got your mail yesterday , Its grate that I can get such report which will help me to boost my earnings. Here what I observe.

1.) Traffic you show ( its entire traffic or us only, I see second option as us traffic , if that is true then “Traffic” must be entire, then its not correct - or is it all supported countries traffic ? )

2.) US Traffic “%” is not best we need to take care as far as we get traffic.

3.) US Search engine traffic already above avg. but I want to increase it further.

4.) CTR is very low for , I am using one premium box and one graphic ad. , What should I do ??

If anyone out there that can take a look at my site and suggest appropriate location where can i put chitika premium ( currently above post title. )
Laza Says:
March 2nd, 2009 at 5:33 am
Report is a good idea, tells me that I am doing it right :)

U.S. Traffic
me: 73.32% avg:53.29%

U.S. Search Engine Traffic/SEO
me:105.34% avg:46.60%

CTR
me:9.05% avg:1.59%

If Chitika ads would pay more than Adsense ads, I would put them on more pages, so the traffic would boost too.
CD Rates Blog Says:
March 2nd, 2009 at 9:53 am
I think the biggest thing missing is traffic comparison. Everything we had was well above average, but there was no way to compare our traffic with others. That would be helpful.
John Says:
March 2nd, 2009 at 1:06 pm
Wow! Thats a great reviews for my site! Thanks!
Chase Says:
March 2nd, 2009 at 7:49 pm
The only problem with Chitika is that the earnings per click are horribly low. I tested Chitika on a site that was earning $900 per month with Adsense and my earnings were about 1/5th of what I had been making. Needless to say I had to get rid of Chitika.
Wallpaper Says:
March 2nd, 2009 at 8:45 pm
If possible, could you show us the 50 high-earning publishers? Then we have chance to learn more on publishing ads. Or you could give us some detailed examples on styles.
bearthepooh Says:
March 3rd, 2009 at 1:35 am
love the tips that was sent to me. but i have problem increasing my traffic :(
Ryan Says:
March 3rd, 2009 at 9:53 am
@Chase - That would make sense, since Chitika will only show to your search engine traffic (was your search traffic about 1/5 of your total traffic?). You should be using AdSense + Chitika together - that is how the majority of our publishers are running us. Most of our publishers report anywhere from a 20-50% boost in their overall earnings when they add Chitika | Premium with their AdSense.

@Wallpaper - We can’t list those publishers/sites because that would violate our privacy policies. For a list of some publishers who have already spoken out about earning good revenue with us, look here: http://chitika.com/testimonials.php
Team Nirvana Says:
March 3rd, 2009 at 1:56 pm
Guys, this is amazing.

I have never come across any ad service provider to suggest its personnel over how to increase their blog readership in this manner.

I agree that my blog does not get much traffic, but your mail in the inbox had been like something which I had never asked for, but got it any way.

Thanks for sharing this valuable information. 3 cheers to the entire technical staff behind Chitika.
Cherie Says:
March 4th, 2009 at 7:12 pm
Interesting, bookmarked the site! I have re-read already a few times. Come on traffic!
luck by chance Says:
March 5th, 2009 at 3:01 am
bhutrako helpful……i have been using chitika ads since 1 month….above 10000 visitors visitors visit my site daily…but zero income….i am going to cancel it…
Isaac Yassar Says:
March 6th, 2009 at 4:03 am
Well written, but I already know those things :D
Heru Wiji Atmoko Says:
March 8th, 2009 at 7:07 am
This information is very helpful to analyze my blog I am applying Chitika and to boost my earnings since I think I got less. Thank you very much indeed..
TC Says:
March 8th, 2009 at 9:25 am
This so amazing!

I didn’t know chitika will analyze the ad publisher website!This is really useful indeed.

Well done!
Techkran Says:
March 9th, 2009 at 6:29 am
so nice to see all the statistics
Tinh Says:
March 10th, 2009 at 11:33 pm
Excellent tips but the only thing we lack is US traffic from Google
Taufik Says:
March 19th, 2009 at 8:09 pm
Thanks for Chitika, I hope help to give me information Internet Marketing
phenom Says:
March 19th, 2009 at 11:42 pm
great insights….thanks for sharing the article.

http://health.okguru.com
Rahmi from Holiday In Angkor Wat Says:
March 20th, 2009 at 10:22 am
Thanks for the share. However, how much traffic does Chitika think is good traffic?
feeljob Says:
March 22nd, 2009 at 11:29 pm
great article
Vlad Says:
April 2nd, 2009 at 6:21 am
Thanks for the tips and very useful links!!!
Tracey Says:
April 2nd, 2009 at 12:23 pm
Hi, great article, I am new to chitika, so this is helpful. Thanks for sharing. I need to work on my traffic.
Mike McDermins Says:
April 5th, 2009 at 2:49 pm
I will follow this to a t and report back on my success. thanks and wish me luck.
products care Says:
April 12th, 2009 at 10:30 am
Very good article and useful for me to improve and earn more
Asad Saleem Yousaf Says:
April 14th, 2009 at 9:04 am
Well placement is really important as well, as I was rearranging my html pages, I moved the chitika ad to the bottom right from top right. Well I have noticed a significant decrease in CTR. I will fixing this issue as soon as I get time.
Asad Saleem Yousaf Says:
April 15th, 2009 at 7:31 am
Just changed the placement of ads in a more prominent place from bottom right to middle left and got the results.
Bhard Says:
April 26th, 2009 at 2:45 am
Just increasing the traffic. Thank
Seo specialists Says:
July 29th, 2009 at 9:44 am
Thanks for this, nice blog. Take a look at ours for more SEO tips.
SEO Junkies
Anuj Says:
August 31st, 2009 at 1:35 pm
Very helpful article, you hve provided some really good links and resources. Thanks.