MediaPost Article: Don’t Lose Faith In The Click

June 30th, 2009

10 comments

Posted in: Chitika | Premium, Front Page News, Publisher Tools

This morning, a commentary I wrote for MediaPost’s Online Media Daily was published. The article is called “Don’t Lose Faith in the Click,” and it should make publishers feel better about monetizing their websites despite overall industry drops in clickthrough rate and pay per click.

The Internet has long been the place where advertising models go to die, but one measurable — the click — is still very much alive and kicking. As Mark Twain once said, “The reports of my death are greatly exaggerated.” What we’re experiencing now is, rather, an evolution of sorts - online advertising is being pulled further and further away from demographics and readership rates and closer to intent-based targeting.

Read the entire article, “Don’t Lose Faith In The Click.”

10 Responses to “ MediaPost Article: Don’t Lose Faith In The Click ”

1. 
   A4D Says:
   July 2nd, 2009 at 2:47 pm

   It still amazes me when you have the most trackable inventory available to all advertisers that web publishers still struggle

   it’s a damn con

2. 
   diane Says:
   July 3rd, 2009 at 3:30 pm

   We have ads on our site which are click adds and also other peoples adds. What I find is, people are not clicking the adds that are click adds, in fact, today we have not had one single click even though our site is a very high traffic site, so I feel that affiliate adds are much better

3. 
   buy_vigrxplus Says:
   July 14th, 2009 at 7:47 am

   The best information i have found exactly here. Keep going Thank you

4. 
   romonoeroetoko Says:
   July 15th, 2009 at 12:52 pm

   Your news is a cool stuff man, keep it going.

5. 
   What's Says:
   July 19th, 2009 at 4:32 pm

   Yes, true, but what is intent-based targeting?
   is it Interest-based targeting?

6. 
   Leo Says:
   July 28th, 2009 at 12:57 am

   Good info on PPC! Let this comment take as discussion, as I want to ask few some facts from you about pay per click. Do you think that pay per click is important for every webmaster? How much ppc expense (in percentage) of your income do you think is ok to incur? Actually, I have no experience about PPC, as I never used it for my websites and still I am gaining a lot of customers and sales. I am not going to say anything about my way of working because I do not want you to consider this comment as spam. But visiting my site can give you more information about how I am gaining thousands of customers in short time without PPC. I visited your blog because I am collecting information about the webmasters, campaigns and anything about pay per click that’s why when I saw your blog is great, I could not stop myself sharing something. In my opinion PPC is only beneficial if you optimize keywords and use the most relevant keywords only! Let this discussion going on? What are your views? Your Blog is really a great one! Maintaining a blog like yours is not an easy task, yet you did that! Congrates! - Any Comments? - Thanks - Regards

7. 
   amenodimeno Says:
   July 31st, 2009 at 1:01 pm

   That’s good man, keep it going.

8. 
   amenodimeno Says:
   August 5th, 2009 at 6:24 pm

   Good story for me but please more details.

9. 
   queroeropoo Says:
   August 6th, 2009 at 6:26 pm

   Good information to me.

10. 
    chigozie Says:
    August 13th, 2009 at 1:55 pm

    that is great simply visit my site and start amking big cash okay go to http://www.homepaidjob.blogspot.com

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