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	<title>Comments on: &#8220;It Doesn&#8217;t Add Up: What Numbers to Track on Your Web Site&#8221; by guest writer Dave Taylor</title>
	<atom:link href="http://chitika.com/blog/2009/07/15/it-doesnt-add-up-by-dave-taylor/feed/" rel="self" type="application/rss+xml" />
	<link>http://chitika.com/blog/2009/07/15/it-doesnt-add-up-by-dave-taylor/</link>
	<description>The Official Chitika Blog.</description>
	<lastBuildDate>Wed, 10 Mar 2010 17:02:29 +0000</lastBuildDate>
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		<title>By: Website Stats Info Click Here</title>
		<link>http://chitika.com/blog/2009/07/15/it-doesnt-add-up-by-dave-taylor/comment-page-1/#comment-254407</link>
		<dc:creator>Website Stats Info Click Here</dc:creator>
		<pubDate>Tue, 09 Mar 2010 11:38:16 +0000</pubDate>
		<guid isPermaLink="false">http://chitika.com/blog/?p=721#comment-254407</guid>
		<description>This is a good explanation.

P.S. Sorry Dave but I think your Film Website has a clutted background, arh!!!</description>
		<content:encoded><![CDATA[<p>This is a good explanation.</p>
<p>P.S. Sorry Dave but I think your Film Website has a clutted background, arh!!!</p>
]]></content:encoded>
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	<item>
		<title>By: Emeka</title>
		<link>http://chitika.com/blog/2009/07/15/it-doesnt-add-up-by-dave-taylor/comment-page-1/#comment-254403</link>
		<dc:creator>Emeka</dc:creator>
		<pubDate>Mon, 08 Mar 2010 21:02:04 +0000</pubDate>
		<guid isPermaLink="false">http://chitika.com/blog/?p=721#comment-254403</guid>
		<description>For christsake, chitika support i have dropped a ticket for over 48 hours now and no reply. My ads are not working.

http://www.sleeping-with-a-sleeping-disorder.com/stop-snoring-solutions.html#chitikatest=mortgage


Someone help me</description>
		<content:encoded><![CDATA[<p>For christsake, chitika support i have dropped a ticket for over 48 hours now and no reply. My ads are not working.</p>
<p><a href="http://www.sleeping-with-a-sleeping-disorder.com/stop-snoring-solutions.html#chitikatest=mortgage" rel="nofollow">http://www.sleeping-with-a-sleeping-disorder.com/stop-snoring-solutions.html#chitikatest=mortgage</a></p>
<p>Someone help me</p>
]]></content:encoded>
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	<item>
		<title>By: Iola Barn</title>
		<link>http://chitika.com/blog/2009/07/15/it-doesnt-add-up-by-dave-taylor/comment-page-1/#comment-254216</link>
		<dc:creator>Iola Barn</dc:creator>
		<pubDate>Sat, 20 Feb 2010 22:28:39 +0000</pubDate>
		<guid isPermaLink="false">http://chitika.com/blog/?p=721#comment-254216</guid>
		<description>bestGreat blog. Do you know of any relevant post like &lt;a href=&quot;http://www.bestadsensealternatives.com/&quot; rel=&quot;nofollow&quot;&gt;this?&lt;/A&gt; Have a excellent day!</description>
		<content:encoded><![CDATA[<p>bestGreat blog. Do you know of any relevant post like <a href="http://www.bestadsensealternatives.com/" rel="nofollow">this?</a> Have a excellent day!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jess</title>
		<link>http://chitika.com/blog/2009/07/15/it-doesnt-add-up-by-dave-taylor/comment-page-1/#comment-254132</link>
		<dc:creator>Jess</dc:creator>
		<pubDate>Tue, 09 Feb 2010 12:54:01 +0000</pubDate>
		<guid isPermaLink="false">http://chitika.com/blog/?p=721#comment-254132</guid>
		<description>I have the same problem as Richard, my CTR goes up and down all the time and I don´t know what to do to keep it up...
Thanks for the information :)</description>
		<content:encoded><![CDATA[<p>I have the same problem as Richard, my CTR goes up and down all the time and I don´t know what to do to keep it up&#8230;<br />
Thanks for the information :)</p>
]]></content:encoded>
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	<item>
		<title>By: dfian</title>
		<link>http://chitika.com/blog/2009/07/15/it-doesnt-add-up-by-dave-taylor/comment-page-1/#comment-254109</link>
		<dc:creator>dfian</dc:creator>
		<pubDate>Wed, 03 Feb 2010 02:46:40 +0000</pubDate>
		<guid isPermaLink="false">http://chitika.com/blog/?p=721#comment-254109</guid>
		<description>thank for informations..i&#039;m a new member</description>
		<content:encoded><![CDATA[<p>thank for informations..i&#8217;m a new member</p>
]]></content:encoded>
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		<title>By: Richard</title>
		<link>http://chitika.com/blog/2009/07/15/it-doesnt-add-up-by-dave-taylor/comment-page-1/#comment-254105</link>
		<dc:creator>Richard</dc:creator>
		<pubDate>Tue, 02 Feb 2010 05:56:31 +0000</pubDate>
		<guid isPermaLink="false">http://chitika.com/blog/?p=721#comment-254105</guid>
		<description>My CTR is 6% one and 2% the next up and down throughout the month. How do you fix that?</description>
		<content:encoded><![CDATA[<p>My CTR is 6% one and 2% the next up and down throughout the month. How do you fix that?</p>
]]></content:encoded>
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		<title>By: Nathon</title>
		<link>http://chitika.com/blog/2009/07/15/it-doesnt-add-up-by-dave-taylor/comment-page-1/#comment-254000</link>
		<dc:creator>Nathon</dc:creator>
		<pubDate>Tue, 12 Jan 2010 16:19:59 +0000</pubDate>
		<guid isPermaLink="false">http://chitika.com/blog/?p=721#comment-254000</guid>
		<description>SUMMARY:

What’s the difference between an “impression” and a “page view”?  Are “unique IP addresses” the same as “unique visitors”?  Even the Chitika reports have impressions, clicks, CTR, Avg CPC and eCPM.  What is all this stuff?


hit - 
each file loaded when one site page loads (html+graphics).

page view - 
each html file loaded.

unique IP address - 
unique visitor.

impression - 
number of times an ad is shown (often equals page views).

clicks - 
number of times ad was clicked.

click-thru-rate (CTR) - 
% ratio.
clicks divided by impressions.

average cost-per-click - 
value of each click.
$ amount. (usually pennies).
earnings divided by clicks.

effective cost per thousand impressions (eCPM) -
$ amount.
earnings divided by impressions times 1,000.



=============
HouseholdBudgetNerd.com (http://bit.ly/hbncom)
Truly Earn AdSense and Chitika Income (http://bit.ly/sbi-adsense)</description>
		<content:encoded><![CDATA[<p>SUMMARY:</p>
<p>What’s the difference between an “impression” and a “page view”?  Are “unique IP addresses” the same as “unique visitors”?  Even the Chitika reports have impressions, clicks, CTR, Avg CPC and eCPM.  What is all this stuff?</p>
<p>hit &#8211;<br />
each file loaded when one site page loads (html+graphics).</p>
<p>page view &#8211;<br />
each html file loaded.</p>
<p>unique IP address &#8211;<br />
unique visitor.</p>
<p>impression &#8211;<br />
number of times an ad is shown (often equals page views).</p>
<p>clicks &#8211;<br />
number of times ad was clicked.</p>
<p>click-thru-rate (CTR) &#8211;<br />
% ratio.<br />
clicks divided by impressions.</p>
<p>average cost-per-click &#8211;<br />
value of each click.<br />
$ amount. (usually pennies).<br />
earnings divided by clicks.</p>
<p>effective cost per thousand impressions (eCPM) -<br />
$ amount.<br />
earnings divided by impressions times 1,000.</p>
<p>=============<br />
HouseholdBudgetNerd.com (<a href="http://bit.ly/hbncom" rel="nofollow">http://bit.ly/hbncom</a>)<br />
Truly Earn AdSense and Chitika Income (<a href="http://bit.ly/sbi-adsense" rel="nofollow">http://bit.ly/sbi-adsense</a>)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: loco</title>
		<link>http://chitika.com/blog/2009/07/15/it-doesnt-add-up-by-dave-taylor/comment-page-1/#comment-253941</link>
		<dc:creator>loco</dc:creator>
		<pubDate>Sat, 02 Jan 2010 14:54:42 +0000</pubDate>
		<guid isPermaLink="false">http://chitika.com/blog/?p=721#comment-253941</guid>
		<description>For me, I still need to do website content，While there are many pv, but the quality is not high，Every chitika income, is a bit.expect new development, New Year</description>
		<content:encoded><![CDATA[<p>For me, I still need to do website content，While there are many pv, but the quality is not high，Every chitika income, is a bit.expect new development, New Year</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: BoooOble</title>
		<link>http://chitika.com/blog/2009/07/15/it-doesnt-add-up-by-dave-taylor/comment-page-1/#comment-253904</link>
		<dc:creator>BoooOble</dc:creator>
		<pubDate>Mon, 28 Dec 2009 03:59:53 +0000</pubDate>
		<guid isPermaLink="false">http://chitika.com/blog/?p=721#comment-253904</guid>
		<description>Thanks!! I’ve been trying to understand what these things mean for a long time.</description>
		<content:encoded><![CDATA[<p>Thanks!! I’ve been trying to understand what these things mean for a long time.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Karla Escolas</title>
		<link>http://chitika.com/blog/2009/07/15/it-doesnt-add-up-by-dave-taylor/comment-page-1/#comment-253870</link>
		<dc:creator>Karla Escolas</dc:creator>
		<pubDate>Mon, 21 Dec 2009 15:48:57 +0000</pubDate>
		<guid isPermaLink="false">http://chitika.com/blog/?p=721#comment-253870</guid>
		<description>Mondo,

We are always working to expand our base of advertisers.  There will be some new supported countries available very soon :)

We are not yet working on giving a dedicated advertisers choice for our network.  But don&#039;t rule it out for the future of Chitika!

Best,
Karla</description>
		<content:encoded><![CDATA[<p>Mondo,</p>
<p>We are always working to expand our base of advertisers.  There will be some new supported countries available very soon :)</p>
<p>We are not yet working on giving a dedicated advertisers choice for our network.  But don&#8217;t rule it out for the future of Chitika!</p>
<p>Best,<br />
Karla</p>
]]></content:encoded>
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