Chitika Analysis: Bing Traffic vs. Google and Yahoo!
July 24th, 2009
108 commentsWe at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the clickthrough rates of visitors from the three major search players: Yahoo!, Google, and Bing.
As it turns out, Bing users are over 50% more likely to click an ad on your site than Google users. You can check out the full results of our research in TechCrunch’s article, “Are Bing Users Twice As Likely To Click On An Ad Than Google Users?” Enjoy!
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July 25th, 2009 at 9:13 pm
that’s interesting.
July 25th, 2009 at 9:28 pm
That is because Bing users are used to click on a lot of links just to find the correct info.
July 26th, 2009 at 12:55 am
Hmmmmmmmm… This enticed me to optimized my sites with Chitika ads to rank higher in Bing :D
July 26th, 2009 at 4:02 am
have you taken into consideration that most bing traffic is paid traffic? Bing advertises on various ad networks(including adsense - i have proof). The click thru links are serp pages on bing(previously they did the same thing with live)
So .. the people landing on Bing SERPS are the dumb ‘clicker’ types… they have a habbit of clicking on ads…
Now when Micro$oft desides to stop spending on the ads… Bing wouldnt generate any traffic… and all of you who optimize sites for Bing can shove it!
July 26th, 2009 at 12:52 pm
Don’t forget the convenience of AdWords and the awkwardness of handling yahoo’s conterpart (can’t judge for Bing). You have to juxtapose the time you invest getting everything set up and the traffic volumes you generate on that. On that note, Google wins.
July 26th, 2009 at 7:26 pm
[...] study by Chitika, a search-advertising network, was reported on by Tech Crunch on July 24th. Chitika’s report [...]
July 27th, 2009 at 7:09 am
[...] to data from the Chitika Ad network (since when did Chitika publicly become a data mining and reporting property?), Microsoft Bing [...]
July 27th, 2009 at 8:53 am
[...] Más información en Chitika. [...]
July 27th, 2009 at 11:08 am
[...] report analyzing traffic and click-through rates from ad network Chikita finds that “Bing users are over 50% more likely to click an ad on your site than Google users.” What [...]
July 27th, 2009 at 11:15 am
[...] to data from the Chitika Ad network (since when did Chitika publicly become a data mining and reporting property?), Microsoft Bing [...]
July 27th, 2009 at 5:02 pm
[...] pare ci siano pure grosse differenze fra motore e motore… Più Bing, più click Una recente ricerca di Chitika (ripresa anche da TechCrunch) ha analizzato oltre 32 milioni di impression distribuite su oltre [...]
July 27th, 2009 at 11:24 pm
What is the statistical significance of these results? If the standard deviation is about 0.25% and the mean is about 1.25% (i.e. Yahoo is close to the mean) then pure noise or fluctuation could give the chart shown above without it actually meaning anything.
July 28th, 2009 at 12:20 am
[...] new study by search-advertising network Chitika found that Bing users clicked on an ad 1.5% of the time on average, versus a 0.97% [...]
July 28th, 2009 at 1:08 am
[...] Chitika广告网络 的分析报告说：微软搜索引擎 Bing [...]
July 28th, 2009 at 1:05 pm
does bing have a ppc program for small international publishers?
July 28th, 2009 at 6:58 pm
[...] ads on Google, since it is the biggest, most used search engine. However, a study by ad network Chikita finds that while Google may see the most search engine traffic, both Bing and Yahoo see a higher [...]
July 29th, 2009 at 6:11 am
[...] Ma pare ci siano pure grosse differenze fra motore e motore… Più Bing, più click Una recente ricerca di Chitika (ripresa anche da TechCrunch) ha analizzato oltre 32 milioni di impression distribuite su oltre [...]
July 29th, 2009 at 7:53 am
[...] report analyzing traffic and click-through rates from ad network Chikita finds that “Bing users are over 50% more likely to click an ad on your site than Google users.” What [...]
July 29th, 2009 at 4:56 pm
that’s interesting….
July 30th, 2009 at 4:10 am
google and yahoo users are more experienced than Bing users.
July 30th, 2009 at 6:30 am
I heard Microsoft and Yahoo join in cooperated. Let’s see change of the strength map of the polarity search engine. We are loving the competition. The impact will give us the benefit certainly.
July 31st, 2009 at 11:24 am
Both Google, Yahoo and Microsoft with it’s Bing can give a lot of revenue for us if we know exactly how to monetize the traffic.
July 31st, 2009 at 1:26 pm
Wah Chitika.com hebat fantastic….
August 1st, 2009 at 12:41 am
Monetizing the traffic is the key. May be bing is new and users may take time to get use to it, this could be a reason they tend to click more…
August 1st, 2009 at 8:48 am
I think it is too early to make any conclusions.
Google is dominant in search engine area. Most of our traffic coming from Google.
Since Bing is new and brings small amount of hits, we cannot compare averages from Google and Bing, based on the main rule in statistics “law of large numbers”.
August 1st, 2009 at 9:44 am
Very great and usefull information now if I could just get some more vistitors all would be dandy.
August 2nd, 2009 at 3:00 am
Of cours, if you went to Bing after watching TV commercial, then you are likely to get interested in online commercials (ads) as well.
August 2nd, 2009 at 4:55 am
Nice info, thx
August 2nd, 2009 at 9:22 pm
Although the amount of traffic from bing (and previously msn and live) is 1/10 of google, themicrosoft searchers have always been more likely to click and buy. Over the past 10 years, this has been true. The only difference now is that there is only one microsoft source, not two. People who say the bing searchers are dummies don’t know what they are talking about.
There may be more young people using google - people who don’t have money, people who don’t spend $500 on a golf club or buy a piece of industrial gear. That is more likely the reason for higher CTR and CPM from bing.
Anyone who sells product and doesn’t only rely on CPM and CPC will probably tell you the same story.
August 3rd, 2009 at 3:22 am
It’s kinda surprising, oh well, congrats to Bing.com :)
August 3rd, 2009 at 11:19 am
At present is traffic is very low from bing, bing needs to get webmaster freindly, that can give real fight to google.
August 4th, 2009 at 12:42 am
cool..
August 4th, 2009 at 6:52 pm
I guess it’s too early to make any conclusions at the moment. Maybe users are just trying out the ‘new’ features of Bing partly due to its marketing hype. Anyway, it’s good to have another advertising avenue to monetize our websites.
August 5th, 2009 at 8:33 pm
Yes.. agree about that, but its just some people opinion. My traffic came from google and yahoo, I say, google give me more click. I dont know about Bing…!? I’ll try now to make my site high rank on Bing.. ;-)
August 5th, 2009 at 10:22 pm
I will have to check on that. My site is very new and is just starting to appear in Google. But I will definitely try to appear in Bing and Yahoo.
August 6th, 2009 at 8:01 am
wow great! i’ll gonna try Bing then
August 6th, 2009 at 8:05 am
[...] : le groupe Chitika, au travers d’analyses prétend le taux de clic moyen sur Bing serait de 1,5%, c’est-à-dire supérieur à Yahoo! [...]
August 6th, 2009 at 3:47 pm
This means that the todays natural results at Bing may not be as relevant as Googles, so users could be turning to better matched results of the paid advertisers in Bing. Perhaps over time as search technologies change this difference will fade.
August 6th, 2009 at 9:21 pm
I agree with the coment of JoeCuv,
the new competition between two giant search engine with the new comer will be a good benefit for publisher.
August 7th, 2009 at 7:05 am
Yes, it will be very good for any kind of traffic anywhere. What Google doesn’t get, Bing will cover.
I’m sure Bing will be more lenient on new websites than Google is.
August 7th, 2009 at 8:25 am
The only issue that I have with Bing thus far is that because it is so new, it has yet to index even a fraction of the number of pages that Google’s robots have already indexed.
August 7th, 2009 at 10:03 am
[...] study by Chitika (http://chitika.com/blog/2009/07/24/chitika-analysis-bing-traffic-vs-google-and-yahoo/) suggests people who land on sites from organic sear ch results via bing are 55% more likely to [...]
August 8th, 2009 at 1:05 am
Hi,
Great information.
I’m a new blogger and did not even know about Bing…
I’m going for it..
Regards.
August 8th, 2009 at 8:24 pm
very interresting report.
thanks all
August 9th, 2009 at 2:17 am
BING is boosting up…. nice……
August 10th, 2009 at 12:51 am
Eh, I think it’s too early to start pushing this kind of stuff. Also, I think Bing’s user base is far more likely to click on ads.
August 10th, 2009 at 2:29 pm
I dont find big traffic from bing. google is still the king of SE. I get many visitor from this SE.
August 10th, 2009 at 11:47 pm
Traffic from Bing is the same as Microsoft.
August 10th, 2009 at 11:49 pm
So if you have the good traffic from Microsoft, it should be automatic transfer since they still use the same data info like my website http://www.collectfortune.com. Got the same results.
August 12th, 2009 at 6:46 pm
This really isn’t statistically significant without knowing the population of users that use each search engine. If Google has one million users and Bing has only 100,000 then you will still yield more results by advertising with Google.
August 12th, 2009 at 9:54 pm
I have to agree traffic from Bing is the same as Microsoft.
August 13th, 2009 at 12:14 pm
Very interesting information; I’ll have to inform my blog’s readers. Maybe I’ll get a few more referrals out of it. :)
August 13th, 2009 at 10:06 pm
so BIng beter than google right?
August 14th, 2009 at 12:39 am
Depends what you mean by better. Better CTR, yes, more traffic, no way - bing is like a mouse against the gorilla. My stats say of the search engine traffic to newsblaze.com , google delivers 81%, Yahoo 7.5% and bing 6.9%. Bing delivers more than msn and live used to deliver, combined.
The discussion here is about the fact that Bing searchers click through more often. Maybe Bing searchers are looking to buy?
August 14th, 2009 at 12:52 am
choose you like, bing, yahoo and google it’s same “Search Engine”.
August 14th, 2009 at 1:48 am
Hello zisya. please explain what you mean. The indexers and retrieval systems are definitely not the same. If they were, the results would be much closer.
August 14th, 2009 at 3:09 am
Well hopefully bing and google both will be able to monetize more
August 18th, 2009 at 11:14 am
Sounds true. Bing users tend to click more on my websites.
August 18th, 2009 at 11:05 pm
that means bing is more profitable to us….lol
August 21st, 2009 at 6:07 pm
interesting.
August 24th, 2009 at 12:58 am
I’ll check out Chitika. I’ve added it to my site, and I do like the graphics next to the text ads. However, the payouts don’t seem to be as good as Adsense yet. Will give it a try for a while.
Thnx,
Shogun
Slicing Through Money’s Mysteries
August 24th, 2009 at 12:43 pm
I have just joined Chitika Referral Program.
I’ll check it.
August 27th, 2009 at 5:31 am
Hii Dan, thanks for share this interesting article, It is Useful knowledge for me
August 27th, 2009 at 5:34 am
Good…Thank you for useful information
August 27th, 2009 at 7:10 am
Bing traffics (US visitors too) tend to click more on my websites …
August 27th, 2009 at 10:46 pm
I receive more than 70% of traffic from bing. My positions on Bing always stand in top 10.
I think that’s good.
August 28th, 2009 at 11:55 am
Bing traffic is alot better then Google, just check out your own stats.
August 28th, 2009 at 11:59 am
Google will launch there own new search soon!
August 28th, 2009 at 7:32 pm
thanks for chitika..any one who wants to share business and article?
September 2nd, 2009 at 5:07 am
On the same line of thoughts … Ask is better than any other SE, in terms of revenue/monetizing traffic.
September 3rd, 2009 at 6:39 pm
I like Chitika… Thanks.
September 3rd, 2009 at 7:54 pm
thanks… my site bad on google
but top on yahoo…
not yet on bing :D
September 5th, 2009 at 2:36 am
it’s too early to tell, the competition (if there is) is still in the wait and see stage. So far i’m getting good traffic from the big 3.
September 9th, 2009 at 2:39 pm
will i have to work hard on bing
September 9th, 2009 at 6:26 pm
That interested idea
September 13th, 2009 at 1:03 pm
I just use Chitika for my blog, no Google Adsense..
September 14th, 2009 at 9:13 am
i am getting 5% of traffic from bing
September 14th, 2009 at 12:52 pm
[...] to this analysis, Bing users are 50% more likely to click on advertisements. That’s cool and all, but how [...]
September 14th, 2009 at 1:59 pm
I think Google users are more technical people hence they might not click ads. Where as Bing users are not much technical people hence might click more ads.
September 16th, 2009 at 10:31 am
yeshh.. i think google had lost their lights.. too many “dance” i think,.. thats why google in the third place
September 17th, 2009 at 3:39 am
ouhhh..This a great news
September 22nd, 2009 at 4:58 am
I think Google users are more technical people hence they might not click ads.
September 22nd, 2009 at 11:45 am
Hmm…very helpful information..!
September 24th, 2009 at 11:52 pm
“I think Google users are more technical people hence they might not click ads.”
That was pretty much my take. Add to that, I suspect most Bing users are newer computer/internet users in general, many probably don’t even realize they can change their browser from IE to something else, let alone what search engine they use.
Still, my site does get a fair % of traffic from Bing.. so I can’t complain.
September 25th, 2009 at 11:23 am
[...] Bing traffic will have more buyers. According to Chitika, Bing traffic is more likely to click ads than comparable traffic from Yahoo or Google. Perhaps this is due to Bing having a less tech savvy [...]
September 29th, 2009 at 4:20 pm
What is the statistical significance of these results? If the standard deviation is about 0.25% and the mean is about 1.25% (i.e. Yahoo is close to the mean) then pure noise or fluctuation could give the chart shown above without it actually meaning anything.
October 1st, 2009 at 7:02 am
wow thats intresting.. all the best chitika
October 4th, 2009 at 2:50 am
a very nice one, that’s interesting one also
October 4th, 2009 at 12:07 pm
Is the higher click rate for Bing due to it being the new kid on the block?
October 5th, 2009 at 3:45 am
Yes Microsoft Bing really rocks and it is a major rival to Google.
October 7th, 2009 at 2:20 am
Wow! that’s intresting.. all the best chitika
October 7th, 2009 at 6:28 pm
When you compare YSM to Adwords you realize fast that Google does it best! With Yahoo you can’t set to get traffic only from yahoo searches. In fact most clicks come from fraudulent yahoo partners’ domains. You have to pay fake clicks in order to learn about the bad domains and then block them. What a daily pain! You can block up to 500, which is too low. You often need to contact Yahoo in order that they manually block some domains cause the feature isn’t working that great and of course while waiting you are charged! You hit the 500 maximum really fast and it seems to have different networks of fraudulent domains for all types of keyword niches. So it’s far from being enough and far from being fair. With Yahoo you can’t block IPs. You can’t block searches from other devices such as consoles and cellphones. I could continue listing all that Yahoo’s lacking all night long. People who have success with Yahoo does cause their keywords aren’t targeted by the network of fake clickers.. But from our experience, soon or later fake clicks spread on more and more keywords. You block a domain, there are 10 new ones.. it just never ends! Good luck!
October 13th, 2009 at 11:07 am
So with that condition above, we’ll see what Bing can do more
October 16th, 2009 at 7:34 am
[...] to data from the Chitika Ad network (since when did Chitika publicly become a data mining and reporting property?), Microsoft Bing [...]
October 21st, 2009 at 7:22 pm
We’re as an end user just use and exploit every search engine resource. More big player exist it’ll give me more benefit. I need Bing, Yahoo and Google even Ask to drive more traffic to my site. How can we do?
October 23rd, 2009 at 4:05 am
yes! very goog information.
October 26th, 2009 at 12:18 am
Great Information.
October 26th, 2009 at 6:10 pm
I have a custom motorcycle site that has been generating adsense revenue for a year now. It is on page one of every search engine for my targeted keyword “custom motorcycle builders”. MSN search users have always made me more money than Google users per visit and now that Bing is active my Bing search traffic is double what my MSN live traffic was and my adsense revenue has doubled also even though the increase only accounts for about 10% of my visitors. I’ve now replaced most of my adsense ads with Chitika to see how the more targeted ads do. I think I’ll do better than adsense but only time will tell.
Either way, those of you who discount the power of Bing can keep ignoring it and I’ll keep cashing my checks.
October 27th, 2009 at 8:16 pm
Bing is very poor search engine. Very rare I find satisfactory results from it. If one is doing simple search then no problem. But, deep search or complex keywords are not suited for bing. So, those using bing with complex keywords lands on wrong website. Hence, click on ads to go to best options. Hence they click the most.
October 28th, 2009 at 12:42 pm
Bing flyyyy
October 30th, 2009 at 5:53 am
So does that mean if you want to make the most of your potential Chitika revenue, you ought to optimise your site for Bing, rather than Google or Yahoo?
Most of my search engine traffic currently comes from Google, but I only just added Chitika to my site, as well as changing some of the SEO coding, so I am curious to see how the revenue and visitor stats change over the next month.
November 1st, 2009 at 3:22 am
Good info…
November 4th, 2009 at 4:06 am
Wow! Bing dominated Google and Yahoo. Bing’s doing great.
November 10th, 2009 at 7:44 am
I’ve honestly found that optimising for Bing has proved to be a far greater challenge than optimising for either yahoo or google. I guess I’ll have to work a little harder on that!
November 12th, 2009 at 1:04 am
Bing is absolutely pointless to penetrate for a number of reasons, it seems that sites that stood in good graces with live and its old msn search engine got ported over to bing and they didn’t start anew as promised. I’ve been trying to get more than six pages indexed for months and the hours invested modifying things to be more bing friendly has never resulted in more than two additional indexes so as one poster above stated when the new factor of bing wears off everyone will be scrounging to optimize back to google and yahoo.
November 13th, 2009 at 12:46 am
Traffic from Google is more than that of Bing. In my clients’ website Google gives ten times more traffic than Bing does.
November 13th, 2009 at 6:49 pm
The question isn’t who gives the most traffic between Google or Bing but who gives the best quality of traffic and from that point of view my conversion rates are better with Bing.
November 18th, 2009 at 9:56 pm
This is interesting! I just hope that the market share of Bing would go up to be at par with Google.
I think my blog’s content are more optimized in Bing than in Google.