Chitika Study: Open Source Users Love Google, Hate Microsoft
August 21st, 2009
26 commentsWith the upswing in the number of Linux boxes (thank you netbooks and Dell) and as much interest we have in the search engine market, we at Chitika thought we’d take a look at the search habits of our open-source friends. We compared the OS and search engine data for 163,211,927 searches – a sample of the Chitika network’s search data from July 30th through August 16th – and the results were quite interesting. Check them out:
Sure, Google dominates search across all categories, but what’s surprising is that a whopping 94.61% of all Linux search traffic was from Google, compared with 78.54% of Windows user searches. Compare that with Microsoft’s new “decision engine” Bing, which is holding steady at about 8% of Windows users, but is getting practically no use whatsoever by Linux users – just 0.77% of Linux searches were from Bing. Even Ask.com outdoes Bing for Linux users.
The raw numbers:
| Searches: | Yahoo | Bing | AOL | Ask | Total | |
| Windows | 112,199,369 | 14,813,601 | 11,436,551 | 2,205,492 | 2,210,334 | 142,865,347 |
| Mac | 16,952,430 | 903,707 | 206,384 | 38,073 | 127,905 | 18,228,499 |
| Linux | 1,110,534 | 40,830 | 9,044 | 791 | 12,562 | 1,173,761 |
| Search %: | Yahoo | Bing | AOL | Ask | Total | |
| Windows | 78.54% | 10.37% | 8.01% | 1.54% | 1.55% | 100% |
| Mac | 93.00% | 4.96% | 1.13% | 0.21% | 0.70% | 100% |
| Linux | 94.61% | 3.48% | 0.77% | 0.07% | 1.07% | 100% |
Share this Post:
Related Posts
26 Responses to “ Chitika Study: Open Source Users Love Google, Hate Microsoft ”
Leave a Reply
The Chitika Blog uses Gravatar avatars to give a face to your comments, don't have one? Get a Gravatar!
Subscribe via Email
Top 5 Posts
Digg Traffic v/s Google Traffic - A Chitika Analysis Report
A Chitika Blog Dollars Study says $500 Million!
Blog Bash 30 days 30 expert bloggers
Free eBook by Chitika
Chitika on Twitter
Recent Posts
Categories
- A Publisher Speaks (8)
- Blog Bash Expert Posts (30)
- Blog Bash News (3)
- Chitika Events (9)
- Chitika SPHERE (20)
- Chitika Videos (12)
- Chitika | Premium (37)
- Chitika | Pulse (14)
- Chitika-Google Mini Series (7)
- Contests! (21)
- eMiniMalls (52)
- Facebook (7)
- Front Page News (108)
- Funny Video Friday (1)
- Industry Pulse (57)
- Inside Chitika (128)
- Linx (1)
- Newsletter (4)
- Optimizing (31)
- Payments (12)
- PPC Ad Units (80)
- Publisher Success Stories (11)
- Publisher Tools (55)
- Referral Program Rewards (11)
- The Developers Grove (10)
August 21st, 2009 at 11:30 am
This is too idiotic!
How about an open source search engine!?
With open criteria for displaying information?
Gigoloogle pimps the open-source moouvement and tons of idiots fall for that!
google is even worse than microsoft, and more dangerous. Information to be free is more than making your desire for information profitble, and creating monopoly (books, journals, articles) this is too dangerous!
If the open source comunity were really idealist they would start a open source search engine RIGHT NOW!
August 21st, 2009 at 12:15 pm
Where is the money to start a Free Search Engine?
Google, Microsoft, Yahoo… have various big data centers.
Is very difficult to start a Search Engine.
The saying goes … if your enemy can not join him
August 21st, 2009 at 3:24 pm
[...] Chitika study of over 163 million web searches from July 30 to August 16 compared Operating System users with [...]
August 21st, 2009 at 7:20 pm
This data isn’t complete. You have to add that Google receives 300Million search queries a day.
This shows a bit more than half of that.
Also there are more Windows users than there are Mac and Linux users, so this study makes no sense.
August 21st, 2009 at 9:12 pm
[...] ama Google non Bing Crescendo il numero degli utenti Linux, un blog Chitika ha pensato bene di analizzare anche le abitudini di ricerca degli utenti che usano software [...]
August 21st, 2009 at 11:23 pm
google is still #1 now and for next few years, the only great competitor is the merger of microsoft n yahoo with their bing, it needs time to beet google
August 22nd, 2009 at 2:39 am
[...] red de publicidad Chitika realizo un estudio en donde analizo más de 163 millones de búsquedas a través de su red, en un periodo comprendido [...]
August 22nd, 2009 at 3:50 am
[...] that Linux users overwhelmingly choose Google as their preferred search engine, according to data released today by Chitika, an online advertising network. Chitika analyzed data from 163 million searches across its [...]
August 22nd, 2009 at 11:47 am
[...] Chitika Blog: Sure, Google dominates search across all categories, but what’s surprising is that a whopping [...]
August 22nd, 2009 at 12:36 pm
[...] Systems Posted in 08/22/2009 ¬ 10:36 amh.No Comments » « Previous Post Chitika analyzed 163,211,927 searches – a sample of the Chitika network’s search data from July 30th [...]
August 23rd, 2009 at 10:33 pm
[...] thing in my Firefox about? 5 Things Microsoft does not want you to know about Windows Open Source Users Love Google, Hate Microsoft Microsoft asks for stay of Word injunction Microsoft’s Emergency Motion for a Stay Repeats [...]
August 24th, 2009 at 7:23 am
[...] things always are equal. It’s not just me. A recent study by Dan Ruby of Chitika found Google has 16% more market share among Linux users than Windows users. That’s 78% share on Windows, 94% on Linux. Linux users are [...]
August 25th, 2009 at 2:03 am
[...] not just me. A recent study by Dan Ruby of Chitika found Google has 16% more market share among Linux users than Windows users. That’s 78% share on Windows, 94% on [...]
August 25th, 2009 at 2:03 am
[...] not just me. A recent study by Dan Ruby of Chitika found Google has 16% more market share among Linux users than Windows users. That’s 78% share on Windows, 94% on [...]
August 25th, 2009 at 7:19 am
[...] data nugget comes from the blog of ad network, Chitika, which “compared the OS and search engine data for 163,211,927 searches – a sample of the Chitika [...]
August 25th, 2009 at 7:19 am
[...] data nugget comes from the blog of ad network, Chitika, which “compared the OS and search engine data for 163,211,927 searches – a sample of the Chitika [...]
August 25th, 2009 at 1:23 pm
This Chitika “study” is inane and childish. Of course linux users aren’t going to use Bing!!! Tell me something I don’t know!
August 25th, 2009 at 1:37 pm
Ronny - I think it says something. You can assume a lot of things about a lot of people, but Linux users are often considered intellectually curious, particularly about new technology. The fact that the MS/Open Source holy war extends so strongly to a highly touted search engine which has essentially zero switching cost is interesting to me, and apparently to some others.
August 26th, 2009 at 6:15 am
[...] pesquisa da rede americana de publicidade Chitika sugere que os usuários que mais pesquisam pelo Google são os adeptos do Linux. Eles também são [...]
August 28th, 2009 at 11:08 pm
[...] red de publicidad Chitika realizo un estudio en donde analizo más de 163 millones de búsquedas a través de su red, en un periodo comprendido [...]
August 31st, 2009 at 11:47 am
The Linux users make up less than 1% of the Win users. So as a marketer, I wouldn’t really care what Linux users were using.
Not only that, I would bet, most linux users ignore the ads. So again, from a marketer that is using Chitika to display ads, what Linux users are doing is pointless.
It also is of no surprise. MS has been a foe of Open source for a long, long time. OSers would avoid anything tied to them, just on premise.
Normally, you guys put forth good stuff. I just think this one missed the mark.
September 8th, 2009 at 4:25 pm
[...] Linux не любят поисковик Bing. К такому выводу пришли сотрудники рекламной сети Chitika, проанализировав 163 [...]
September 16th, 2009 at 11:09 am
thwy hate microsoft but they like bing!
September 17th, 2009 at 4:17 pm
The problem is… I still haven’t figured out how to extract any decent traffic from Live for my site. Getting thousands a day from google, but only 9 from Live for a whole month. Submited sitemap, but Live indexed only a handful of pages for me after almost a year.
September 25th, 2009 at 12:10 am
An open source search engine.. where I can just browse the code and see the algorithm used to determine the order of the SERPs? Sure, you build it, I’ll exploit it :) well, someone will.
Seriously though, Linux is gradually becoming more mainstream and is not reserved for geeks that count in hexadecimal anymore. Still, if you are targeting a tech savvy audience, they are the ones you are after.
October 14th, 2009 at 1:30 am
I like most linux users just use Custom Search BTW does anyone use Lycos