Blogs

Job Searching: Impact of Browsers Across the U.S.

  • 22 May 2013

Employment and job searching have long been hot topics in our world, and more and more jobs are being found and acquired through online searches. It has been found that the unemployed persons who look for work online are reemployed 25 percent faster than the comparable workers who do not search online. Leveraging its extensive network of online sites, Chitika wanted to analyze how job searching rates varied by location, as well as if a person’s likelihood to search for jobs online was influenced by their browser choice.

Celebrating Chitika's 10 Year Anniversary!

  • 20 May 2013

Celebrating Chitika's 10 Year Anniversary

10 years ago, Chitika co-founders Venkat Kolluri and Alden DoRosario started a company with just a $5 investment. Boasting over 300,000 publishers in our network and a highly successful research arm, Chitika Insights, Chitika has grown tremendously since our early days! We are so excited to enter the second decade of our existence, and are so proud of everything this company has accomplished in the past 10 years.

Adoption Comparison: HTC One and Samsung Galaxy S IV

  • 8 May 2013
With rave reviews of HTC’s newest smartphone, the HTC One, continuing to populate the Web, some analysts are predicting the device will dramatically improve the company’s long-term prospects after several years of receding market share. HTC’s most prominent competitor within the North American Android marketplace, Samsung, also recently released its own new smartphone model, the Samsung Galaxy S IV. With both Samsung and HTC largely eyeing the same target market, Chitika Insights looked to explore the initial adoption rates of both devices to quantify the early market progress of each smartphone.

6-Month Comparison: iPad and Samsung Galaxy Tab Web Usage Rates

  • 26 April 2013
Samsung Electronics held its earnings call on Friday, April 26th, 2013. The Korean manufacturer had already posted its earnings guidance in advance of the call, sporting a quarter-over-quarter 50% growth in operating profit, and $40 billion growth in revenues since last year – both beating analyst estimates. With the tablet market being a high growth sector for both Samsung and chief rival Apple going forward, Chitika Insights looked to compare each company’s share of the overall marketplace over the past six months.

Chitika Imposter Virus & FAQ

  • 22 April 2013
Recently, we have seen an increasing number of complaints about a "Chitika virus" popping up around the Internet, so we wanted to take some time to address this issue and assure our publishers and customers that there is no chance that a virus is being transmitted through Chitika advertisements, and we have no association with this virus.  A third party has been using our name on a virus that they have created.

March Tablet Update: iPad Usage Share Rises for First Time Since December, Now at 81.9%

  • 18 April 2013
The mobile marketplace continues to grow as tablets become increasingly popular for their functionality, convenience, and portability. As part of its monthly update on the subject, Chitika Insights examined the current distribution of Web usage among leading tablet devices at the conclusion of March 2013. For comparative purposes, tablet usage shares are all mapped against shares observed over the previous three months.

Two Weeks Following U.S. Debut, BlackBerry Z10 Users Generate 5.3% of all North American BlackBerry Traffic

  • 16 April 2013
BlackBerry 10, the latest operating system from BlackBerry, formerly known as Research in Motion, is the company’s most ambitious attempt to match the functionality of Apple- and Google-powered smartphones after years of receding market share. The operating system made its Canadian debut on February 5th, 2013 in the form of the full-touch BlackBerry Z10 – one of two BlackBerry 10 smartphones unveiled as part of the operating system’s launch event on January 30th. The Z10 then made its U.S. debut on the AT&T network March 22nd, 2013, before subsequent roll outs to Verizon and T-Mobile in the following weeks. To get a view into the operating system’s initial progress, Chitika Insights conducted a study examining the BlackBerry Z10’s impact on North American BlackBerry Web usage in the days since its release.

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