Blogs

Second Quarter 2014 Tablet Update: Samsung Usage Share Surpasses Amazon

  • 23 April 2014

Our January 2014 report on the North American tablet usage environment showed slight year-over-year share gains for several larger manufacturers. As we move through Q2 2014, Samsung’s share growth remains particularly strong, with Samsung users now generating the second-most North American tablet Web traffic at 8.3%. However, Apple’s iPad remains the far away leader, with its users continuing to generate more than three quarters of all U. S. and Canadian tablet-based Web traffic.

Fun and Service on the Job: Chitika’s Spring Outing

  • 16 April 2014

While almost any company outing presents a great way to bond with coworkers, Chitika’s spring outing provided the added benefit of helping out our local community on top of the usual drinks and fun. Prior to hitting up Pinz in Milford for lunch, drinks, bowling, laser tag, and nostalgic video game competitions, our Westborough HQ employees teamed up with United Way to clean and maintain the Assabet River Rail Trail in central Massachusetts.

UPDATE: North American Android KitKat, 4.1.1 Usage Rates in Wake of "Heartbleed" Vulnerability

  • 15 April 2014

Recent Web usage data indicates that Google’s latest Android OS version, KitKat, is being used at nearly equal rates by North American smartphone and tablet users. Meanwhile, with Android 4.1.1 being the only version of Android exhibiting a vulnerability due to the Open SSL “Heartbleed” bug, Chitika Insights examined how North American Web traffic from Android 4.1 users breaks down by patch release.

Gold-Level Tips for Smaller Sites

  • 10 April 2014

Earlier this week on Digital Point, Chitika publisher Chris discussed how he got his forum, DeadMansCrossZone.com, upgraded to Gold level while attracting a relatively small audience - tens of thousands of impressions per day. While we’ve discussed major considerations in terms of getting your site Gold account ready, here we’ll be discussing some of the unique considerations for smaller websites looking to achieve Gold account status as quickly as possible.

What you Need to Know about the New Features in the Chitika PartnerCenter

  • 4 April 2014

Formerly the Publisher Panel, our revamped Partner Center has undergone some major changes with our latest redesign. The aim was to make it as easy as possible for publishers to monitor and make changes to their accounts. In this blog post, we provide an overview of some of the newest tools and improvements that are available to all Chitika publishers

HTC Status Report: One Users Generate 40.6% of HTC Smartphone Web Traffic

  • 3 April 2014

Taiwanese device maker HTC produced one of 2013’s most smartphones with the HTC One. Analyst and company estimates pointed to the device and its subsequent variations collectively generating moderately successful sales, but having trended downwards to close out the year. The company’s latest flagship device, the One M8, boasted increased functionality, user interface changes, and a modified look and feel, all of which were generally well received by industry watchers prior to the smartphone’s launch on March 25, 2014. While HTC’s latest One model has gotten off to a slower start than its predecessor, it’s clear that the company is betting on the success of the flagship device to boost its standing in the smartphone marketplace.

The Power of Free: OS X Mavericks Users Generate 40% of Mac Web Traffic Five Months Post-Release

  • 27 March 2014

Aside from a number of aesthetic and functional changes Apple included as part of OS X Mavericks, the company also turned heads by releasing the latest OS as a free upgrade for Mac desktop and laptop users. Now five months after Mavericks’ public release, recent usage data suggests that this strategy has helped substantially improve adoption rates as compared to previous Mac OS X versions.

North American Usage and Adoption Comparison: Apple and Samsung

  • 21 March 2014

Apple and Samsung have forged a bitter rivalry both globally and within the North American marketplace. With each manufacturer planning to unveil at least one new flagship device in 2014, investors will be watching closely as the market dictates who comes out on top in terms of sales and impact on the overall mobile ecosystem. To provide a baseline for both companies based on past releases, Chitika Insights studied initial adoption rates for Apple’s iPhone 5 and Samsung’s Galaxy S IV in the two months following their respective North American debuts. Additionally, several breakdowns of a year's worth of overall market data are provided for context.

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