Blogs

UPDATE: North American Android KitKat, 4.1.1 Usage Rates in Wake of "Heartbleed" Vulnerability

  • 15 April 2014

Recent Web usage data indicates that Google’s latest Android OS version, KitKat, is being used at nearly equal rates by North American smartphone and tablet users. Meanwhile, with Android 4.1.1 being the only version of Android exhibiting a vulnerability due to the Open SSL “Heartbleed” bug, Chitika Insights examined how North American Web traffic from Android 4.1 users breaks down by patch release.

Gold-Level Tips for Smaller Sites

  • 10 April 2014

Earlier this week on Digital Point, Chitika publisher Chris discussed how he got his forum, DeadMansCrossZone.com, upgraded to Gold level while attracting a relatively small audience - tens of thousands of impressions per day. While we’ve discussed major considerations in terms of getting your site Gold account ready, here we’ll be discussing some of the unique considerations for smaller websites looking to achieve Gold account status as quickly as possible.

What you Need to Know about the New Features in the Chitika PartnerCenter

  • 4 April 2014

Formerly the Publisher Panel, our revamped Partner Center has undergone some major changes with our latest redesign. The aim was to make it as easy as possible for publishers to monitor and make changes to their accounts. In this blog post, we provide an overview of some of the newest tools and improvements that are available to all Chitika publishers

HTC Status Report: One Users Generate 40.6% of HTC Smartphone Web Traffic

  • 3 April 2014

Taiwanese device maker HTC produced one of 2013’s most smartphones with the HTC One. Analyst and company estimates pointed to the device and its subsequent variations collectively generating moderately successful sales, but having trended downwards to close out the year. The company’s latest flagship device, the One M8, boasted increased functionality, user interface changes, and a modified look and feel, all of which were generally well received by industry watchers prior to the smartphone’s launch on March 25, 2014. While HTC’s latest One model has gotten off to a slower start than its predecessor, it’s clear that the company is betting on the success of the flagship device to boost its standing in the smartphone marketplace.

The Power of Free: OS X Mavericks Users Generate 40% of Mac Web Traffic Five Months Post-Release

  • 27 March 2014

Aside from a number of aesthetic and functional changes Apple included as part of OS X Mavericks, the company also turned heads by releasing the latest OS as a free upgrade for Mac desktop and laptop users. Now five months after Mavericks’ public release, recent usage data suggests that this strategy has helped substantially improve adoption rates as compared to previous Mac OS X versions.

North American Usage and Adoption Comparison: Apple and Samsung

  • 21 March 2014

Apple and Samsung have forged a bitter rivalry both globally and within the North American marketplace. With each manufacturer planning to unveil at least one new flagship device in 2014, investors will be watching closely as the market dictates who comes out on top in terms of sales and impact on the overall mobile ecosystem. To provide a baseline for both companies based on past releases, Chitika Insights studied initial adoption rates for Apple’s iPhone 5 and Samsung’s Galaxy S IV in the two months following their respective North American debuts. Additionally, several breakdowns of a year's worth of overall market data are provided for context.

Terms of Service: Staying Away from the Dark Side

  • 20 March 2014

One of the biggest sources of frustration with some other ad networks is an ambiguous terms of service (TOS) agreement leading some publishers to be banned without so much as an explanation. This is sometimes after months or years of seemingly good standing with little to no changes to the site. At Chitika, we have a simple to follow TOS agreement focused on two factors.

Spotlight: Traffic Sources that Make You $$

  • 14 March 2014

One question we often get from publishers is how we determine which ads get shown on their site. While our algorithms take a wide variety of factors into account, the exact ad shown to a given user is greatly dependent on the geographic location of that user and how they got to the website itself. In this post, we’ll focus on both of these areas and how you can maximize your earnings with Chitika.

Pages