Blogs

Amazon Fire Phone Shows Steady, but Slow Growth in North America

  • 19 August 2014

Over two and a half years following the release of its Kindle Fire tablet, Amazon released its first smartphone on July 25, 2014. While the Fire Phone was listed atop Amazon’s Best Seller list for several days in early August, North American usage of the device has grown only incrementally, rather than exponentially, in the three weeks following the smartphone’s launch as an AT&T exclusive.

Q2 North American Mobile Update: Apple Users Drive Majority of Usage, Samsung Shows Greatest Growth

  • 4 August 2014

An earlier UK-based smartphone usage study found that Apple, Samsung, and BlackBerry users generated more than 86% of the country’s total smartphone Web traffic in June 2014. The latest Web traffic statistics for North America demonstrate a more diversified market on a brand basis, but Apple and Samsung users remain the biggest smartphone traffic drivers by a sizable margin.

Third Quarter 2014 Tablet Update: Apple, Amazon Shares Rise Quarter-over-Quarter

  • 22 July 2014

Since April 2014, the share of tablet Web traffic generated by North American Apple iPad and Kindle Fire users has increased by 0.8 and 1.2 percentage points, respectively. These represent the two largest quarter-over-quarter increases for any tablet brand, while Samsung’s user base exhibited the largest share loss over the same timeframe, dropping two full percentage points.

Windows Phone Update: Entry Level Nokia Models Dominate in North America

  • 18 July 2014

In a memo to employees sent on July 17, new Microsoft CEO Satya Nadella suggested the company will take a focused, but long-term approach to gaining traction in the high-end smartphone market with its Nokia brand. While any potential geographic shifts to this strategic model are unclear, within North America, a plurality of Windows phone Web traffic is driven by users of Nokia’s more entry-level Lumia models, as opposed to its flagship devices.

Logging Data Part 1: The Journey of an Impression

  • 14 July 2014

In this “Logging Data” series, we’ll provide some in-depth detail on the intricacies of data collection, infrastructure, and access here at Chitika, hopefully providing some useful lessons for both newcomers and veterans in the field. Our first post will focus on our logs – the baseline of our data collection – and the subsequent processes that coalesce the information they contain into more readily accessible formats for our data scientists.

Q2 UK Mobile Update: Apple Dominates, Samsung Sees Largest Share Growth since January

  • 2 July 2014

Similar to what we’ve observed in the North American marketplace, UK-based Apple users generate the greatest share of that nation’s smartphone Web traffic. However, a current and historical brand-based distribution of remaining smartphone Internet usage highlights a number of differences from the U.S. and Canadian ecosystem, and some unique aspects of the UK smartphone user base.

The Great Wall of Data: Chitika Visualizes 10+ TB with Minecraft

  • 24 June 2014

As Chitika displays hundreds of millions of ads every day, a tremendous amount of data need to be stored to fulfill business requirements. In our case, that figure amounts to roughly 1 to 1.2 TB per day. The Chitika Data Infrastructure and Engineering teams each have several Minecraft aficionados among them, and our recent side project visualizes roughly 10 terabytes of this data as large towers of 8-bit 3D-rendered blocks. We call it, aptly, the Great Wall of Data.

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