Blogs

Third Quarter 2014 Tablet Update: Apple, Amazon Shares Rise Quarter-over-Quarter

  • 22 July 2014

Since April 2014, the share of tablet Web traffic generated by North American Apple iPad and Kindle Fire users has increased by 0.8 and 1.2 percentage points, respectively. These represent the two largest quarter-over-quarter increases for any tablet brand, while Samsung’s user base exhibited the largest share loss over the same timeframe, dropping two full percentage points.

Windows Phone Update: Entry Level Nokia Models Dominate in North America

  • 18 July 2014

In a memo to employees sent on July 17, new Microsoft CEO Satya Nadella suggested the company will take a focused, but long-term approach to gaining traction in the high-end smartphone market with its Nokia brand. While any potential geographic shifts to this strategic model are unclear, within North America, a plurality of Windows phone Web traffic is driven by users of Nokia’s more entry-level Lumia models, as opposed to its flagship devices.

Logging Data Part 1: The Journey of an Impression

  • 14 July 2014

In this “Logging Data” series, we’ll provide some in-depth detail on the intricacies of data collection, infrastructure, and access here at Chitika, hopefully providing some useful lessons for both newcomers and veterans in the field. Our first post will focus on our logs – the baseline of our data collection – and the subsequent processes that coalesce the information they contain into more readily accessible formats for our data scientists.

OS X Yosemite Developer Activity Nearly 4X that of Mavericks in North America

  • 9 July 2014

Apple unveiled the initial build of its latest desktop operating system at the company’s worldwide developer conference (WWDC) in early June 2014. With a bevy of new features, including a tighter integration with other Apple devices and services, on top of some user interface changes, many considered Yosemite to represent a dramatic change for Apple in the desktop arena. Subsequent developer interest seems to have been equally striking, as initial adoption figures of the OS beta version in North America have significantly outpaced those of its predecessor, OS X Mavericks.

Q2 UK Mobile Update: Apple Dominates, Samsung Sees Largest Share Growth since January

  • 2 July 2014

Similar to what we’ve observed in the North American marketplace, UK-based Apple users generate the greatest share of that nation’s smartphone Web traffic. However, a current and historical brand-based distribution of remaining smartphone Internet usage highlights a number of differences from the U.S. and Canadian ecosystem, and some unique aspects of the UK smartphone user base.

The Great Wall of Data: Chitika Visualizes 10+ TB with Minecraft

  • 24 June 2014

As Chitika displays hundreds of millions of ads every day, a tremendous amount of data need to be stored to fulfill business requirements. In our case, that figure amounts to roughly 1 to 1.2 TB per day. The Chitika Data Infrastructure and Engineering teams each have several Minecraft aficionados among them, and our recent side project visualizes roughly 10 terabytes of this data as large towers of 8-bit 3D-rendered blocks. We call it, aptly, the Great Wall of Data.

Android Web Traffic Distribution: Samsung, LG See Quarter-over-Quarter Gains

  • 17 June 2014

Two and a half years after launching its first Kindle Fire tablet, Amazon is expected to unveil its first smartphone on June 18, 2014. Usage statistics point to the company already having made a sizable impact in North America on the strength of its existing tablet offerings, but becoming the market leader will not be quick or easy for the online retailer. Samsung users continue to generate the majority of Android-based Web traffic in North America, and LG recently overtook Amazon to become the second-largest Android traffic source across the continent.

UK iOS 7 Usage Rates Higher than North America, Australia Slightly Behind

  • 12 June 2014

Chitika Insights previously found that iOS 7 users generate the vast majority of Web traffic from North American iPhones (89.7%) and iPads (84.8%). After examining iOS Web traffic within the UK and Australia, the results demonstrate the many similarities and few differences in terms of iOS version distribution between these regions and North America.

KitKat Adoption on Smartphones Grows Significantly, Hits 37% in North America

  • 6 June 2014

The latest usage data point to KitKat users generating more than one third of all Android smartphone Web traffic within the U.S. and Canada. This is a jump of more than 25 percentage points since our previous study conducted in early April 2014, and makes KitKat the second-most heavily used major Android OS version on North American smartphones next to Jelly Bean.

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