Archive for the Inside Chitika Category
Monday, May 5th, 2008
Chitika has built innovative technology behind an ad suite that is now made up of over 70 ad units for the last 5 years. In 2008, Chitika took online-video-branding to a new and exciting level with the Chitika | VBU. It’s interactive features, not available in any other ad unit on the web today, is just one reason the VBU was selected as a 2008 MITX Tech Awards Finalist.
With the VBU, we introduced a general-purpose framework for conversational brand marketing in the new web with full flexibility and control to advertisers. (See our advertiser case study). The units are highly customizable and offer several different options for viral marketing, including “Comment”, “Share it”, and “Rate it” tabs. The VBU also has advance targeting capabilities that perform well at the site, category and keyword levels.
“Chitika has always provided TechEBlog with a variety of eye-catching ad units that provide a nice stream of revenue. Their latest product, VBU is definitely no slouch, giving our readers a chance to comment on the great products shown in the ad units.”
-Steve, TechEBlog.com
*UPDATE: Read more in our MITX Tech Awards Finalist Press Release.
Chitika is very happy to be selected as a finalist for a 2nd time. Chitika was first selected as a MITX finalist in 2005 for our eMiniMalls ad unit. MITX Awards have grown into one of the largest and most prestigious awards competitions in the country for technology innovations, and celebrates the best creative and technological accomplishments emerging from New England.
Posted in: Front Page News, Inside Chitika|
Thursday, May 1st, 2008
In addition to presenting at the AlwaysOn “Consumer and Media” showcase, Chitika CEO Venkat Kolluri was asked by AlwaysOn to speak on a panel of 6 on the topic: Why Take VC Money at All?
Venkat describes the “right balance” and the power of one dollar:
Check out the video here.
Posted in: Inside Chitika|
Wednesday, April 30th, 2008
Earlier this month, we announced that Chitika’s CEO Venkat Kolluri would be presenting at the AlwaysOn “Consumer and Media” showcase. During the showcase, Venkat discussed how he and Chitika’s CTO Alden DoRosario were able to see “opportunity in problems” and how, with this way of thinking, they were able to build the successful company Chitika is today.
In this short video you can find out how Chitika, a company that started with just USD$7.00 of outside funding, was able to turn it into a multi-million dollar revenue stream, and be profitable since 2005!
Watch the Video!
Posted in: Inside Chitika|
Tuesday, April 22nd, 2008
Be on the look out- coming soon!
As big believers in bloggers and the blogosphere we of course took on the opportunity to get bloggers involved in the TiECON East 2008 Conference coming in May of this year. Although we can’t say much yet* what we can say is that we will be giving successful bloggers a chance to share their success stories and win a featured spot during a conference at TiECON. This will be very nice coverage for 3 lucky winners! So stay tuned!
ABOUT:
TiECON East 2008 offers a glimpse of how evolving networks can be harnessed offering entrepreneurial solutions in a remarkable variety of fields, from technology, life sciences - and business.
Posted in: Front Page News, Inside Chitika|
Thursday, April 17th, 2008
What’s even better than being recognized as a leading online ad network? Being recognized by Red Herring, a known leader in finding and advocating the most promising tech startups. Chitika has been selected as one of the 100 most innovative private technology companies based in North America.
“Chitika is honored to be selected as a finalist for the Red Herring North America Awards for our innovative and entrepreneurial achievements,” said Venkat Kolluri, CEO, Chitika. “We are dedicated to delivering innovative technology for online branding and advertising, such as our new Viral Branding Unit, and this recognition is further proof that we are striking a chord with brands and publishers in the new web.”
The unveiling of the Top 100 private companies in North America will be at the annual Red Herring North America conference on May 12-14.
Posted in: Front Page News, Inside Chitika|
Wednesday, April 16th, 2008
Where you can catch Chitika next!
We are thrilled to be a sponsor for SOBCon08 again this year! Last year was unforgetable (see our Dancing Bloggers Video here) so we are pretty excited to be heading there again in 2008. Chitika’s VP of Publisher Sales, Jeff Sable, will be attending May 2nd & 3rd and is looking to meet with anyone interested in receiving personal, one-on-one optimization help getting started with Chitika.
With over 70+ revenue-earning ad units, Chitika has the largest collection of revenue-generating solutions to cater to publishers of all sizes. You can catch up with Jeff at SOBCon or schedule a meeting with him by sending an email to jeff(at)chitika(dot)com to learn how Chitika can start earning you revenue on your blog or website.
Posted in: Front Page News, Inside Chitika|
Friday, April 4th, 2008
Blog Business Summit put together a nice interview with Jeff Sable (Chitika) and Gail Bjork, Digicamhelp.com to find out how well Chitika ads work. It can be very helpful for bloggers of any stage, you can read some of the Q&A below or the whole interview here.
Blog Business Summit & Jeff Sable of Chitika Sales:
BBS: A lot of your ad related services seem to focus on images rather than text. Online ads used to be image banners. Then they became, almost ubiquitously, text link ads. Do you think we’re swinging back to image-based ads again?
Jeff: The great things is, one type of ad will never be the only ad that’s “in”. There will always be need for image-based ads, text based and banner. Chitika supports all of these types of ads and more so that different publishers can benefit accordingly… Keep Reading!
Blog Business Summit and Gail Bjork of DigiCamHelp.com:
BBS: It looks like you’re running both Google ads and Chitika on your site. Do you find that one system gives you significantly better returns than another?
Gail: Both Chitika and Google AdSense do well at digicamhelp.com. The overall returns between the two run often neck and neck. Currently, I have more AdSense ads running however I will be adding more Chitika ads, particularly Chitika’s Premium Related Product Units since they consistently generate the highest returns.
BBS: Chitika ads work differently than traditional CPC ads like Google. Do you find that you have to place them differently than Google ads to get good results? If you do, what do you think makes that difference?
Gail: Finding eMiniMalls was a godsend for me. They are unique and attractive interactive Display Ads that I can customize with keywords so each ad matches page content.
It’s never wise to put all your eggs in one basket. Thankfully, Chitika gives me the option to select my own keywords, rather than be fed ads based on content. By doing this, I can run both Chitika and Google ads on the same page without violating any terms of service.
I’ve actually found that Chitka ads give good results where ever they are placed. Most of the eMiniMalls are placed above the fold; the RPUs are placed at the end of articles.
Read Entire Interview.
Posted in: Inside Chitika, Publisher Tools|
Thursday, April 3rd, 2008
Fact: Chitika grew from a five dollar investment to a multi-million dollar company in just 5 years using zero outside funding. We are often asked, “what does it take to build a successful business?” And we can say that just by taking the time to listen to our publishers we were able to grow successfully.
Over the years we were able to connect with our users on a personal level and learn what they needed to be more successful. That went a long way in providing custom revenue earning services and features quickly. This is what drives us to make our users happy and keeps us devoted to our 17,000+ publisher network.
Chitika CEO Venkat Kolluri has been asked by AlwaysOn to speak on a panel of 6 on the topic: Why Take VC Money at All? And will be sharing more details from our five-year journey at Venture Summit East - April 8th, 2008, at the Four Seasons in Boston.
Posted in: Front Page News, Inside Chitika|
Wednesday, April 2nd, 2008
Where to catch us next!
Chitika CEO Venkat Kolluri will be presenting at the AlwaysOn “Consumer and Media” showcase next week, discussing Chitika’s vision and strategy, highlighting the exponential success that we have been a part of over the past 5 years.
36 top CEOs were selected for the opportunity to present their market strategies and business partnering objectives on the main stage at Venture Summit East.
Posted in: Front Page News, Inside Chitika|
Wednesday, April 2nd, 2008
For the past five years we have successfully created new revenue-earning products for our users. Each year we are adding more features and different kinds of products to suit the many different needs of our users. A big thanks to our 17,000+ publisher base for being our inspiration in creating new innovations each year.
It was because of you that AlwaysOn has selected Chitika as one of the Top 100 fastest-growing companies in the Northeast. This goes a long way in validating our belief in the power of the blogosphere.
The Top 100 will be honored at the AlwaysOn Venture Summit East held April 7 – April 9, 2008, at the Four Seasons Hotel in Boston, MA.
Posted in: Front Page News, Inside Chitika|
