Chitika Adds VP Publisher Sales as Roster of Online Advertisers Expands
E-commerce veteran Jeff Sable will ensure Chitika’s online advertisers are reaching the Web’s most influential online publishers, especially key bloggers
Marlborough, MA. — January 22, 2008 — Chitika, a leader in online branding and advertising, today announced that Jeff Sable has joined the management team as vice president of publisher sales. Sable, who brings extensive experience helping Fortune 1000 brands solidify their e-commerce strategies, will further expand Chitika’s roster of leading online publishers, especially top 500 bloggers, to meet growing demand from its advertisers for more varied online branding and advertising opportunities.
“We’ve reached a critical milestone in our business where the interest from advertisers is starting to create even more opportunity for online publishers,” said Venkat Kolluri, chief executive officer at Chitika. “This quarter alone we’ll be announcing several new online branding and advertising solutions, and Jeff’s experience will be critical to helping ensure we continue to bring more and more influential and highly trafficked bloggers and online influencers to our advertisers.”
As VP of publisher sales, Sable will lead all aspects of Chitika’s publisher recruitment efforts. He brings to Chitika a proven track record of developing, implementing and managing successful sales, affiliate recruitment and management strategies for large on-line advertising and affiliate networks.
“The way the Chitika team has continuously been able to develop and deploy unique and highly successful solutions is impressive,” said Jeff Sable. “Chitika has long been recognized for its ability to provide great value to its advertisers, while simultaneously offering a lucrative source of advertising revenue for its largest publishers. I plan to extend Chitika’s leadership by further increasing revenue streams for our existing publishers. I also plan to strategically recruit new, higher-profile Premium Publishers, those with higher traffic volumes looking to more effectively monetize their advertising opportunities.”
Prior to joining Chitika, Sable was vice president of sales for Mall Networks, a leading provider of online malls and loyalty shopping solutions. Before Mall Networks, he served in senior sales management roles at LiveVault and Be Free. At Be Free Sable built a team that sold affiliate marketing services and technologies to hundreds of the Web’s leading merchants through a network that featured more than 10,000 publishers. He also assisted with Be Free’s eventual merger with ValueClick and the subsequent consolidation of Be Free and Commission Junction.
Sable holds a B.S. in Biomedical Engineering from the Boston University College of Engineering.
About Chitika
Chitika (www.chitika.com) is a full-service online advertising network specializing in the blogosphere and social networks. Today, it engages buyers, brands and bloggers by serving interactive, user-controllable ads directly within relevant posts. Recently, Chitika expanded micro advertising into social networks by enabling independent Facebook application developers to earn revenue as ad-supported micropublishers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. For advertisers and media buyers, Chitika is a proven channel for targeting online consumers and qualified buyers – as they are actively considering a purchase – and engaging them in relevant, brand-specific or product-specific conversations. Founded in 2003, Chitika now serves more than one billion ads per month and counting.
Media Contact:
Chris Amenta, Greenough Communications
617-275-6531
camenta@greenoughcom.com
