Chitika | Advertiser FAQ

Why isn’t my campaign showing stats?

Make Sure You Have Activated Your Account. Chitika is not able to approve or launch your campaign until you have activated your account by entering your billing information. Please click here to login and update your Billing Summary.

The daily performance data for your campaigns will start appearing in your Campaign Summary 24 hours after your campaign has started running in the Chitika Network. You can sort your performance data by date, campaign, ad group, or variation.

If you campaign status is listed as ‘Started’ in your Campaign Summary, this means your campaign has launched, but may not have generated any traffic (impressions or clicks). Please see suggestions below on how to increase the amount of traffic generated by your ad.

Expand your keyword list to increase the visibility of your ad among search driven traffic in the Chitika Network.

To help your campaign generate traffic you may want to add additionally relevant keywords to your current list, using the ‘Edit Targeting’ feature for your campaign. Your Chitika Account Manager can work with you to find related high volume keywords for the Chitika network that target similar traffic. This will increase the coverage of your ad and help you reach potential customers in the Chitika network that you might have otherwise missed.

My campaign is getting impressions, but how can I increase the Clickthrough rate (CTR)?

Make sure your keywords accurately represent the message of your ad.
Some advertisers tend to select keyword terms that are known to be popular among browsers, but are often not as effective in promoting your ad message or call to action.

Expand your keyword list with related keywords.
As mentioned above, you can work with your Chitika Account Manager to expand your keyword list with related keywords* to increase visibility among search driven users in the Chitika Network.

*Chitika’s Related Keyword System works to find high volume keywords relative to the Chitika Network, that are proven to target similar search traffic as your original keyword list.

Make sure your landing page is relevant.
Every click counts, and you will risk losing customers if the page they on does not feature or offer information for the product or service promoted in your ad. Make sure the destination URL set for you ad is directly related to your ad.

Make sure your ad promotes your product or service accurately and clearly.
Make sure your text or banner ad clearly states the message you want to send to potential customers. Boldly stating promotions, benefits, or features associated with your product or service, along with a clear call-to-action, will encourage clicks and potentially sales.

My campaign is getting impressions, and clicks, but the traffic is not converting. How can I increase conversions?

Define your ROI.

ROI = Profit* / Total Costs
*(revenue - cost)

Evaluate what a conversion is worth in terms of your business and how much you are looking to spend on marketing in order to determine your Cost-per-acquisition (CPA).

CPA = Total Marketing Spend / Total Number Of Conversions

Depending on your conversion goals, you can set the most effective CPC or CPM rate. It’s always smart to test out multiple budgeting strategies to maximize the ROI of your Chitika campaigns.

Try out different daily budgets for your campaigns, and/or assign different CPC/CPMs rates for your ad groups, and/or adjust your ad variations to find the best targeting strategy for your campaign. around with your creatives using the ‘Edit Budget’ feature in your Campaign Management Interface–or create a few new test campaigns to add to the mix. Please keep in mind:

If your CPA is less than the value of a conversion you may choose to increase your CPC or CPM bid to potentially generate more traffic or clicks.
If your CPA is more than the value of a conversion, you will probably want to decrease your bids and work with your Chitika Account Manager to further optimize your targeting strategy to make sure you are reaching the right users online.

Questions? Need Advice? Contact: adsales@chitika.com