Chitika Guide | Placing Your Conversion Tracker

Having access to conversion data will help you:

Determine your CPA*.

Set effective CPC/CPM bids.

Measure overall ROI for your campaigns.

Once you add the tracker, Chitika’s system uses the conversion data to auto-optimize your campaign.

Evaluate what a conversion is worth in terms of your business and how much you are looking to spend on marketing in order to determine your Cost-per-acquisition (CPA).

CPA = Total Marketing Spend / Total Number Of Conversions

Depending on your conversion goals, you can set the most effective CPC or CPM rate. It’s always smart to test out multiple budgeting strategies to maximize the ROI of your Chitika campaigns.

Creating and placing your conversion tracker on your site.

1.) Click here (or link below) to create code for your tracker/s (you will be asked to login first).

[https://chitika.com/amdreports/index.php?p=conversion&task=edit]

2.) Create a new action:
Assign a name, and define the action, for each tracker. Actions describe the conversion type; ‘Other’, ‘Purchase/Sale’, ‘Signup’, ‘Lead’, ‘View of a key page’. (I created an example for demo.)

3.) Describe your conversion landing page.
If you are redirecting to a secure (https://) page, specify this option in the pull down menu.

4.) Click ‘Save & Get Code’ button.

5.) Retrieve your code.
Click in gray box to copy your tracking code and follow the insertion tips (below).

Improving your campaign’s conversion quality.

Having an active Chitika conversion tracker on your conversion page will help Chitika’s system improve your campaign’s conversion quality.

Chitika’s system optimizes using quality score indexing to show better-performing ads more often; this ensures:

Users in the Chitika network see relevant, quality ads.
2. Chitika advertisers receive highly qualified, high converting leads.

Your Chitika ads are indexed based on a quality score, determined by relevance and CTR.
Ads with higher quality scores are more likely to show in our network than those with low quality scores. Essentially, your ability to drive high converting traffic is contingent on your ads CTR.
What can I do to increase conversions?

Try out different daily budgets for your campaigns, and/or assign different CPC/CPMs rates for your ad groups, and/or adjust your ad variations to find the best targeting strategy for your campaign. around with your creatives using the ‘Edit Budget’ feature in your Campaign Management Interface–or create a few new test campaigns to add to the mix.

Please keep in mind:

If your CPA is less than the value of a conversion you may choose to increase your CPC or CPM bid to potentially generate more traffic or clicks.
If your CPA is more than the value of a conversion, you will probably want to decrease your bids and work with your Chitika Account Manager to further optimize your targeting strategy to make sure you are reaching the right users online.

Define your ROI: Evaluate your total profit against your total costs.

ROI = Profit* / Total Costs

*(revenue - cost)

Click here to add the Chitika Conversion Tracker.