Chitika | Network Demographic Profile

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Summary
With a network of 30,000+ content rich sites, Chitika reaches 2 billion visitors, 50 million uniques, and drives 400 million search driven impressions, monthly. Chitika’s network engages visitors who are young, educated, have disposable income to spend, and are researching online to guide purchasing decisions. As advertisers increasingly recognize the power of marketing to niche audiences online; Chitika will continue to be the front runner when it comes to leading Web 2.0 ad networks by connecting marketers to relevant and responsive audiences.

Premium Network
Over the past five years Chitika has built a comprehensive network of esteemed, content rich, technology focused publisher sites. Chitika’s network features today’s top influential web experts; think CNET Network meets web 2.0. Additional categories in the network include; finance, entertainment, travel, health, and fashion.

Attractive Demographic for Internet Marketers
Chitika’s premium publisher sites correspondingly engage a premium and loyal web audience who are a very attractive demographic for internet marketers. In fact, according to Prospero Technologies research, 88% of marketers who use social media plan to spend more on it this year, and 31% of those said they will spend “significantly more.”*

Web 2.0 Buying Power
Chitika’s network visitors have disposable income to spend, and are both researching and shopping online.

Comparison Shopping
Consumers who go online to research information for products and services are comparison shopping. The interaction and engagement involved in comparison shopping works to guide purchasing decisions, and, often brings the consumer closer to the point of sale.

Disposable Income
While the percentage of affluent households in the US remains relatively stagnant, eMarketer projects the number of affluent Internet users will grow from 43.7 million, as reported in 2006, to 57.1 million by 2011.**

31% of Chitika’s network currently earn between $60k-$100k annually—well over the internet average***–and 34% of visitors earn between $30k-$60k.

Affluent Audience
Chitika’s network is loyal, young and college educated, and therefore more likely to continue to grow in keeping with the rise in affluent internet users. 35% of visitors are between the ages of 18-34 years old, and 20% of visitors are between the ages of 35-44 years. 53% of visitors are college graduates, with 13% having graduate school degrees, again, well above the internet average. 64% of Chitika’s network visitors are defined by Quancast as “Regulars”, or “Addicts”. ***
age
In addition to shopping for themselves, consumers in Chitika’s network have others in their household to shop for; 66% of visitors are in households with children between the ages of 6-17 years old. With this said, the gender divide in Chitika’s network is near equal, with 51% being male.***

Please refer to the Chitika|Media Kit for more information on our network.

Data Cited
* Advertising Age. Is Your Consumer Using Social Media?. 2008.
** eMarketer. Affluent Internet Users: How the Rich Live Online. 2007.
***Quancast Corp., Chitika.net. 2007.